Ashley

Lees

Client: Waterloo Region Public Health Department

Title: Prevention of Head Lice in Students
Length: 30 Seconds

Announcer Script:
They dont jump or fly, but are an itchy nuisance that can spread quickly amongst
school aged children. Head lice are small, sesame seed sized insects that feed from
the scalp and are spread mainly via head-to-head contact. Parents are encouraged to
check their kids scalps, and begin immediate treatment to destroy the lice and their
eggs. Avoid sharing personal items like hats and scarfs this winter are key ways to stop
the spread of these pesky critters
A message from the Waterloo Region Public Health Department.
###

Ashley Lees

Audio News Release

Client Name: Waterloo Region Public Health
Title: Scratching Away Lice- Head Lice Prevention
ANR Length: 60 Seconds
Date: 10 December, 2014
Reporter Script:
Itchy scalps and persistent scratching may not be dandruff or just an itch. Head lice are
tiny wingless insects that nest on scalps, feeding off of the hosts blood, in turn creating
unrelenting scalp itch, rash and a persistent head scratch. Lice are typically found close
to the scalp and behind the ears and are mainly spread via direct head-to-head contact.
Spokesperson Quote (Suggested): Jane Smith, a public health nurse with the Region
says Lice can often be hard to detect. Frequent screening of hair is a great way to
detect lice. School- aged children are most at risk for contracting lice with the sharing of
personal items like hats and scarves. The best means of protecting is ensuring items in
close contact with heads are not shared and long hair is tied back.
Reporter Script:
Parents are encouraged to check their kids hair and begin treatment as soon as
possible if active lice are found. For more information on treatment and prevention of
lice visit www.chd.region.waterloo.on.ca or a public health nurse.

Reporter Signoff