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  • Social Network Connections

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    9news
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    Most donors gave to nonprofits because of personal connections - 56% donated after being emailed by someone they knew, 45% learned of the organization from family or friends, and 30% donated after being asked by someone they knew. The key findings show that personal connections and social networks are important factors for donors.

    Original Description:

    How do Coloradans donate based on their personal connections and social networks?

    Original Title

    Social network connections

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    Most donors gave to nonprofits because of personal connections - 56% donated after being emailed by someone they knew, 45% learned of the organization from family or friends, and 30% donated after being asked by someone they knew. The key findings show that personal connections and social networks are important factors for donors.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3K views1 page

    Social Network Connections

    Uploaded by

    9news
    Most donors gave to nonprofits because of personal connections - 56% donated after being emailed by someone they knew, 45% learned of the organization from family or friends, and 30% donated after being asked by someone they knew. The key findings show that personal connections and social networks are important factors for donors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Donated after email from

    someone they knew

    Learned of organization
    from family or friends

    Donated after being asked


    by someone they knew

    56%
    45%
    30%

    personal connections
    and social networks

    Source: Colorado Nonprofit Association Understanding Giving Report

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