ESSENTIALS OF

EFFECTIVE
COMMUNICATION

EFFECTIVE COMMUNICATION

INTRODUCTION

COMMUNICATION: Communication is

an exchange of facts, ideas, opinions or

emotions by two or more persons.

Communication is defined as the

process of passing information &

understanding from one person to
another.

Effective Communication

>An effective communication is must

essential for the organization. Whatsoever
the form-letter, memorandums, report-it
may take, whatsoever the medians it may
use, it has to be made effective by
following certain scientific principles.

7Cs OF COMMUNICATION
1.Candid..
2.Clear..
3.Complete..
4.Concise..
5.Concrete..
6.Correct..
7.Courteous..

1.Candid:To make communication

effective, It is most imperative that
the message should be frank &
straight forward. It must not be
indirect or untrue.

2.Clear:The message to be
communicated whether oral or
written should be clear. For this, not
only clarity of expression is must, but
also clarity of thought. It is the first &
foremost requirement. Clear
message always stems from clear
minds & clear hearts.

3. Complete: Completeness is
necessary for effective
communication. Incomplete message
breads misunderstanding &
misinterpretations, leads to further
queries resulting into wastage of
time & resources, & irritates the
receiver.

4.Concise: To attain the attention as

well as to save the time the message
should be concise. Conciseness
means conveying the message in
fewest possible words without
sacrificing its completeness & clarity.

5.Concrete: The communicated

statement should not be vague,
rather should be concrete specific.
Concrete expressions create specific
visual images in mind of the receiver
which vague or generalised
statements cannot.

6.Correct:The message to be communicated

Should be correct in spelling, grammar
format, contents, statistical information,
etc. Incorrect & inaccurate statements
mislead the reader, lower his confidence in
the communicator & tarnish the image of
the organization.

7.Courteous:congeniel & healthy

communication environment is
essential to ensure the effectiveness
of communication. Courtesy, in the
message as well as manner, plays
dominating role in the regard.

OTHER PRICIPLES OF
COMMUNICATION
1.Create synergetic environment..
2.Two way communication..
3.Strength Communication flow..
4.Proper medias..
5.Encourage open communication..
6.Appropriate Language..
7.Effective Listening..