EXECUTIVE SYNOPSIS

INDUSTRY PROFILE:
The word cement was known before 18th century. Cement is a construction Material,
and it was founded by Egyptians are the first users of the cement. Portland cement was First
introduced and used in 1824 by JOSEPH ASPIDIN (A British cement maker). Modern
Portland Cement was first used by England in 1845.
The cement era in India started with the establishment of factory at WASERMENPET, in
Chennai in 1904 by south Indian industries ltd. The Indian cement is the second largest
cement in the world after the china in the terms of quality, productivity and efficiency. In A.P
the cement Production started in 1936 with two factories one with Andhra Cement Company
(ACC) & Krishna Cement. Largest cement production in India during a year is 7.43 million
tons per annum; total worldwide production of cement is to be around 1800 million tons.
COMPANY PROFILE:
Bharathi Cement Corporation Private Limited: Producers of superior quality cement
setting new standards in construction and is a subsidiary of Vicat Group in India. BCCPL was
founded by the promoters of Sakshi Telugu Daily & Sakshi TV, under the chairmanship of
Smt. Y.S. Bharathi Reddy and professionals with wide experience in Power, Cement,
Infrastructure and Aggregates. BCCPL delivers a production capacity of over 5 Million Tons
per annum with an ultra-modern manufacturing facility located at Nallalingayapalli, in
Kadapa district of Andhra Pradesh, and marketing its cement under brand name of
BHARATHI CEMENT since 2009.
Bharathi (BCCPL) is a subsidiary of Vicat Group. The Vicat Group manufactures
Cement, Ready-Mixed Concrete, Concrete Product (Precast) and Aggregates. The legends
passage to the summit of global cement history commenced way back in 1817 with Louis
Vicat the founding father of the group inventing artificial cement. It was in 1853 his son
Joseph Vicat built the first cement factory.

RESEARCH METHODOLOGY
Research design

Descriptive in nature

Research Approach

Direct contact

Research Instrument

A well structured questionnaire

Population

Employees of Bharathi Cements Corporation private ltd

Population size

: 529 Employees (Executives-187, Non executives-342)

Sample size

100 Employees

Sample Procedure

Non probabilistic Convenience sampling

Data sources

Primary and secondary data

Primary data

Collected through questionnaire

Secondary data

From the organization records & website, Magazines

Statistical tool

Simple Percentage Method, Weighted average method.