M.

Fakhir Marghoob
Roll No. 48

Print Media Theory & Research

Section: 2008-2010

FM 1O4.6
Campus voice
Institute of Communication Studies
University of the Punjab
Lahore

Acknowledgments

I would like to thank the Respected Mr.Naveed Ch., Hafsa

Javaid,Adil Aziz, Yasir Bukhari, and Masood Mallhi who
warmly and cordially welcomed me there at FM 104.6 and
appreciated during in the whole period.

Regards,
M.Fakhir Marghoob

Punjab University FM
104.6
Punjab University is running its own radio channel
Punjab University FM 104.6 (PUFM 104.6) since
2004. It is situated in the premises of Punjab
Universitys Institute of Communication Studies
(ICS). Institute of Communication Studies (ICS) is
responsible for all affairs if the PUFM 104.6
including Administration, Programming, Production
and Presentation. PUFM 104.6 is the first ever
educational radio channel in Punjab, province of
Pakistan established in universities. Pakistan
Electronic Media Regulatory Authority (PEMRA)
issued the license for PUFM 104.6 on the
educational grounds as a result of its flexible policy
for the promotion of electronic media. Punjab
University Radio FM 104.6 is basically a noncommercial radio channel which has been
established to provide the educational services to
the people of Lahore City. One of the prime
objectives of PU Radio 104.6 is to provide a
learning
platform
to
the
students
of
Communication
Studies.
Students
doing
specialization in electronic media practice their

knowledge of practical journalism in a

encouraging Radio broadcasting atmosphere.

real

Punjab University FM 104.6 Radio Station is fully

equipped with latest and modern broadcasting
facilities. The station is located in the broadcasting
wing of the Institute of Communication Studies,
Punjab Universities.
Punjab University Radio FM 104.6 started its
transmission on 5th June 2004 when Vice Chancellor
Punjab University Arshed Mahmood inaugurated
the station and aired the transmission by pressing
the mouse button of the computer.
The transmission of PUFM is aired for four hours
daily from 2 pm to 6 pm. The students of Institute
of Communication Studies work in radio station as
volunteer presenters, announcers, script writers
and programs researcher. The facilities in PUFM
104.6 are up to the world students and this is all
because of the dedication of station director Prof.
Mughees-ud-Din Sheikh. The broadcasting and
infrastructural facilities available in PUFM does not
exist in the broadcasting houses of many
universities of media studies across the world.
Punjab University Radio has signed MOUs with
many national and international broadcasting
organizations. An MOU has recently been signed
between PUFM and Dutch Welle Radio, according to
which the students of radio broadcasting would be
offered internships and training in Bonn Germany.

PUFM 104.6 has now become a place of producing

quality producers and presenters as a human
resource center for the commercial need of the
broadcasting market. Many trained producers and
presenters of PUFM are now working in commercial
radio stations of the country and are contributing
their experiences and skills professionally.
Punjab University FM 104.6 has been divided into
three departments:
1. Programming and Transmission
2. News and Outdoor Current Affairs
3. Admin Department

CHANNEL HIERARCHY

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My experience in FM 104.6:
During my internship in FM104.6 I experience
different kinds of Jobs in different departments
like:

 News making
Reporting
Production
Editing
Panel Production
Transmission supervision

Production department FM
104.6
Production department is the main department of
any
broadcasting
organization.
Production
department of FM 104.6 is run by Producer Adil
Aziz. I learnt all the production skills and
techniques with a theoretical touch from him.
During in my Internship, I produced some
programs, promos and IDs, reports and audio
features.

News Production
News production is also an important section of FM
104.6. I joined this section during in my Internship,
where I learnt how to write and format a news
item. I also got familiar with reporting. In the field
of reporting, I covered some major events of
Punjab University like Annual Convocation, ICS
Sports Gala 2010 and many others.

Audio Editing
I learnt the usage of Audio Editing software, too,
such as Adobe Audition and Sony Sound Forge. For
this, I am very much thankful to Mr. Masood Malhi.
I was assigned the task of audio editing. I assisted
the ICS students as an Audio Editor in this respect.
I contributed in more than forty projects during in
my Internship in FM104.6 .

Panel Production
I learnt the functioning and working of panel
production equipment. Panel Control is one of the
major instruments with which I became at hand.

Transmission Supervisor
I learnt there how to supervise a transmission. I
prepared que-sheets and managed the program
running. I handled the critical situations on my
own. I experienced how to organize and motivate
personnel and how to manage human resource. I
also came to know the common technical problems
in transmission and learnt how to cope with them. I
got well-versed in transmission control.

CONCLUSION

Working in FM 104.6 as an internee was a great

experience. I practically acknowledged that what is
broadcasting, news and what are the essentials to
take information and make it news worthy item.
Reporting is an activity of an intellectual mind, it
need various skills and patience.
The good thing about the organization is the
learning atmosphere over there; an intake has an
equal chance to work as permanent employee.
There is a lot to study and practice for an
individual. He is provided with every possible
opportunity to get knowledge and skills.
It was a good experience for me to work with FM
104.6 and it helped me a lot in my study as well as
in preparing my final thesis.

SUGGESTIONS
My internship helped me to see the professional
world but at the same time, there are some things
which I want to bring into the kind consideration of
my noble organization. I felt it as a new comer and
I hope that it will help FM 104.6 in future prospect.
There should be more powerful transmitter
installed to cover at least whole Lahore.
My internship was not paid; paid internships
create a slight charm to the job as an internee
looks for cherries on the cake in the beginning.

 There should be a proper check on the intern;

an attendance register will do just fine.

THANKS
I would like to thank the management of PUFM 104.6. I am
also obliged to Mr. Naveed Chaudhry for his kind permission
to let me work inPUFM.

The End