Subramanyam (Nani), called by everybody as Subbu, is a materialistic IIM graduate who is very

ambitious. He works for Pasupathi (Nassar), who aims to buy his rival Ramaiah's(Krishnam Raju)
Company but fails at it. Subbu, with his wit and ability to manipulate people, makes Ramaiah's
employees sell their shares. With this being Pasupathi's biggest success, Subbu gets engaged to his
boss's daughter Riya (Ritu Varma). During the engagement ceremony, a childhood friend, Rishi
(Vijay Devarakonda), enters his life. Rishi is very energetic and opposite in the character to Subbu.
Rishi is a true artist of life, who lives and never thinks about living. The same day they encounter a
free-spirited girl Anandi (Malavika Nair) in a pub. Rishi reveals his dream is to travel with Subbu to
Doodh Kashi, a holy lake in the Himalayas.
Riya, Subbu and everyone in Pasupathi's employment think that they have conquered Ramaiah's
company but they are shocked when they lose some shares, threatening Pasupathi's buy-out of
Ramaiah's company. This enrages Pasupathi who threatens to fire Subbu and break his
engagement to his daughter. Subbu promises Pasupathi that he will win, and goes to Ramaiah
asking him sell his company. Ramaiah rejects his offer humbly. Subbu feels low, and Rishi mentions
about Doodh Kashi. Rishi is amused when he finds out that a shareholder's value has upset Subbu.
Rishi has Subbu promise about a trip to Doodh Kashi in exchange for returning the shareholder's
details. They go to the person who owns the shares and find out that he is Anandi's father and that
her signature can make Subbu win. Subbu and Rishi learn that Anandi is a very lonely girl, who has
no friends. They befriend her. She keeps postponing signing over the "shares" to Subbu even though
it is foremost on Subbu's mind, who always looks to make Anandi sign on the shares. On the way to
meet Riya, Rishi and Subbu see a little girl injured on the road and take her to the hospital. Late by a
few minutes, the girl dies. Subbu forgets about it but Rishi cannot. A drunk Rishi argues with Subbu
that the life they are leading is not the life they must live. Enraged, Subbu points to Rishi the sordid
life he is leading, which makes Rishi leave.