4173-1-34PP

AID: 8873 | 20/08/2015

Cokes idea of charging extra when temperature rises

Soft beverages are usually taken for quenching thirst. Rise in temperature causes
increased thirst and dependency on beverages. Pricing of any product should not have
profit maximization as the only objective. Cokes idea is more likely price skimming
based on the intensity of customer need. Such practices are always unethical. This is
another example of doing well at the cost of doing good.