COCA-

COLA’S
NEW
VEN DING
MA CHI NE

PRESENTED BY:-
Group 3
 INTR ODU CTI ON
INVE NTED BY:-
DR.JO HN PE MBE RTON
ON 1886
 KNOWL EDGE OF THE
CAS E
Ceo M.D OUGLA S IVE STE R
co nsid ered W EATHE R SENS ING
VE ND ING MACHINE .

Aim to ra ise PROFIT le ve l

Contro ve rsy aro use beca use of

“ PRICE
PRICE DISCRIMINATION
It is setting of different prices for
different customers, but for
same products and services.

In this case, price increases with

increase in temperature or PRICE
is directly proportional to the
temperature.
 FOR P RO DUCER
Advantages:-
Raise the current profit
level

Disadvantages:-
Danger of losing
market share
Danger of losing loyal
customers
 CUST OMER
REAC TIONS
For:-
• Most of the wealthy
people will buy it
without standing in
lines.
• People in colder
countries are
Against :-
• It contradicts law of demand.
• Price varies with the temperature.
• By increasing price people can change
their preference from coca-cola to
other brands .
• Desire is fulfilled by paying more.
• People will be able to afford only in
critical situations.
CUSTOME R PE RCEI VED
VALU E
 Customer benefit:-
• Product benefit
• Service benefits
• Personal benefits
• Image benefits
 Customer cost:-
• Monetary cost
• Psychological cost
 PLEASE SELECT ..
1. Do you prefer to have a soft drink?
i)Yes ii)No
iii)Sometimes
2. Which brand of soft drink do you
prefer?
i)Pepsi Co ii)Coca-cola
iii)Other(specify)_____________
3. Do you prefer to drink in
i)Can ii)Pet iii)300ml
bottle

iv)Other(specify)_______________
4. If given price of a can of
5. If a weather-sensing vending
machine has been set up in
KSOM campus will you prefer to
have your drink
*i-lounge
*vending machine
*outside the campus
5.Will you wait for the vending
machine to lower its price when
climate condition is cold?
i)Yes ii)No
 Sugges tio ns
• Weather sensing vending
machine should
geographically restricted to
areas where goods are less
price elastic.
• The weather sensing vending
machine technology should not
be implemented.
THANK YOU