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This is (you) calling for (your company) Id like to speak

with the person who makes decisions on your Data


Center, Network or IT Infrastructure requirements and
purchases. (Targets: Target CIO, Director of IT, IT
Manager; if you have contacts please ask for that person,
or the contact responsible for their Data Center or IT
Infrastructure purchases, Infrastructure purchases,
Colocation and Data Centers, etc. When connected to the
right contact then please proceed with the following
introduction:
Hello, I am (your name) with (your company) representing
Telehouse a global carrier neutral Data Center solutions
provider, offering colocation, public peering, diverse and
redundant telecommunication resources, scalable or
managed IT service solutions. Telehouse currently
operates 46 data centers in 13 countries, with a unique
presence in New York City. The company is owned
primarily by KDDI, a Global Fortune 500 company
headquartered in Tokyo, Japan. (ranked 214 on the
Global Fortune 500 list) along with a smaller AT&T
interest.
Can we set up a time to learn more about your overall
business IT goals and needs? This would help us to
identify and provide specific service and cost solutions.
Do you have availability this or next week for a call or
meeting and tour of our facilities, in order to review details
of your business IT requirements, along a review of our
services? Which days are most convenient?

Selling Points

PROBING QUESTIONS
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Discuss over the phone or in a meeting,

ASK THESE PROBING QUESTIONS


Or PROBE WHY NO INTEREST

TELEHOUSE COLD CALLING SCRIPT CHANNEL PARTNERS

Pioneer with 25 years in DC business,


Carrier Neutral, Tier 3 facilities, 99.999% uptime SLA,
Worldwide 46 data centers in 13 countries,
US data Centers, 2 in New York and 1 in LA,
Plus AT&T data centers and network,
Plus other domestic regional partnerships.
NY Citys largest Peering Exchange NYIIX, a top 10
Common, Dedicated Colocation & Wholesale Space,
Disaster Recovery & Business Continuity space,
Up to 32 Telecom Connectivity Partners in Chelsea
and 12 at The Teleport,
Lowest Cross connect fees,
Unlimited Remote hands first 30, tool free, minutes
of every help ticket is FREE,
Scalable or Managed IT solutions available,
Boutique Levels of Customer Service,
One point of contact, One contract, One invoice

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What are your latest business IT goals and latest initiatives?


Are you currently Collocating with a Data Center provider?
(If no, ) Do you operate your own and/or are you concerned about collocating?
How is your currently IT infrastructure backed up (power, cooling, telecomm)? Who manages it?
(If yes: ) Are you satisfied with this data center partner? Any improvement wishes?
What are the business drivers related to this colocation? Expansion, cost saving, new application, DR/BC
What are the new (?) data center service requirements? Colocation, Network, IT Services, peering, cloud
Which geographic priorities? US East/West Coast, Midwest, Asia, Europe.
Do you currently, or expecting to, use a virtualized environment or Cloud Solution?
(If managed in-house :) Would you prefer to outsource this to a third party to develop and/or manage a
private, or deliver a public, solution? (costs, expertise, etc.)
What type of Security or Compliance requirements? SSAE 16, HIPPA, PCI or other.
What is your timeframe for this? Decision Date & projected Start date
Do you have a budget to submit for this or is budget already allocated? Budget Sponsor?
How many racks are required day 1? Will this project be phased in?
Will Telehouse supply the cabinets? If not, please provide the cabinet dimensions and gross weight.
What growth is expected in the first 12 months? 24 months and beyond?
What size power circuits and quantity are needed? e.g. 120volt 20amp/30amp; 208volt 20amp/30amp;
3Phase. Telehouse provides basic APC power strips with the power circuits
What are the expected power consumption requirements (kW, kVA, amps)?
Telehouse is a metered power solution with a minimum commitment.
What Scalable or Managed IT Solution services are needed?
System or Network Monitoring & Security, Virtualization, Cloud, Disaster Recovery/
Business Continuity, Content Deliveryother
What are your network & bandwidth connectivity requirements? Voice, Data, Internet
Any preferred telecom vendors? See Carrier/ISP list.
Quantity and Media of cross connects needed day 1 and within 6 months?
Do you have any ecommerce applications running where latency, web acceleration and security could be
improved upon? Public Peering?
What are the top 3 driving factors for your decision? Cost, location, support services, security, telecom,
dark fiber, certification, cloud connections, remote hands.what priorities?
Who are the top 3 colocation companies being considered?
Can we schedule a tour of the facility?

SATISFIED WITH CURRENT PROCESS


Great, it sounds like you are currently satisfied. However, we have found that most Customers are always
interested in exploring ways to save time and money when planning ahead with some of our service
recommendations. To do so, lets schedule to meet for 30 minutes and to gain a further understanding of what
your requirements are going forward for power, cooling, equipment, expansion, low latency, redundancy and
Disaster Recovery options. Then discuss how some solutions can improve upon your current experience and
save money, including reducing IP transit costs through our Peering Exchange .
WHO ARE OUR CLIENTS
We work with Governments, Enterprise companies, as well as SMBs, in Telecom, Finance, Cloud Computing,
TraditionalSocialNew-Advertising Media, IT Consulting, Gaming, Healthcare, Manufacturing, Retail and
more, domestically and globally.

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