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GROUP 1

Strengths
(Digipak)
HD quality makes it professional.
Water dripping down the girl's face looks very precise.
(The Video)
The transitions between the shots mix well.
Dark lighting creates effective dark mood.

Improvements
(Digipak)
Add subtle text to the shots.
(The Video)
Edit the lip syncing so it's more in time to the song lyrics.

GROUP 2

Strengths
(Digipak)
Water looks effective
Matches the video clearly
(The Video)
It compliments the song well
Very gloomy and powerful which attracts the eye
Good use of performance and narrative together

Improvements
(Digipak)
Make it obvious that the performer is involved
(The Video)
Don't stay too long on one scene, repetitive

GROUP 3

Strengths
(Digipak)
Captured in the moment, strong image as it's in HD
Drops of water frozen in time
(The Video)
Lighting and smoke helped create a very dark atmosphere
Lip syncing was accurate
Use of close ups established characters as being unstable
Editing was done on the beat making the video flow

Improvements
(Digipak)
Add in font
(The Video)
Possibly a few more angles of the girl in the bath to show different sides of her personality
Shots of the sink and bath to establish location

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