Dabur

GROUP 9
SECTION F

DABUR
Introduction

Headquartered at Ghaziabad, Uttar Pradesh

Founded in 1884 by Dr. SK Burman

4th largest FMCG in India

Its flagship brands have distinct brand identities across the globe
Vatika, Dabur Amla, Hajmola, Real and Fem

Dabur has presence across 100 countries

In FY 2015, the company recorded net sales of 7,806 crores

The company maintains a very healthy EBITDA margin of 18.9%

Owing to its performance in the financial markets, the company has witnessed a spur
in the market capitalization growing 49% Y-o-Y in FY 2015

Management Discussion &

Analysis
FMCG Sector

Nielsen Survey of Consumer Confidence and Spending Intentions

India was at the top spot among 60 countries

Despite a buoyancy in consumer confidence, FMCG sales remained dismal

Revival in consumer demand is expected to happen, due to:

Rising disposable income, owing to sustained low inflation

Increase in consumer demand due to positive sentiment around economic

growth

Increase in convenience factorsecommerce, local intra-city online vendors

Increasing penetration in rural areas

Management Discussion &

Analysis
Dabur Performance Review

Company has revamped its portfolio to align itself to the

changing consumer trends:

Chocolate flavoured Chyavanprash

Dabur Amla Hair Oil, trendy flip top pack

New range of Ayurvedic Medicines

Hajmola Chuzkara, a first-of-its-kind semi-liquid candy

Dabur Highlights
FY 2014-15
Growth
(%age)

Value
(Last year)

Current Value

Net Sales

10.7 %

7054.1 Cr

7806.4 Cr

EBITDA

14.5%

1287.9 Cr

1474.5 Cr

PAT

16.6%

913.9 Cr

1065.8 Cr

5.21

6.03

Diluted EPS
3%

18%
Consumer Care
Business
International
Others

31%

19%

6%

5%

9%

14%

66%

23%

SBU Wise Sales Breakdown

6%

Sales Consumer care

Foods
Skin Care
Oral Care
Home Care
Hair Care
OTC & Ethicas
Digestives
Health Supplements