Application of IO Framework
The external environment An attractive industry
The general environment:is
infulences by economic
condition, political stabality
techonological
advancement, social trends
and legal regulation.
Industry environment: The
snack food industry whwre
balaji wafers operates is
highly competitive market
size 4000 crore(US$) balaji
wafers with 10.7 % market
share the operating revenue
of balaji wafers over INR 500
cr 2022. The size of the food
processing market, which
was estimated to be worth
US$143.51 billion in 2020, is
expected to increase to
US$235.67 billion by 2028,
with a CAGR of 6.6%
between 2021 and 2028.
Compititor environment:
Balaji wafers faces
compititors from others
snack food brands like
samrat namkeen, gopal
namkeen , haldirams, bikaji ,
nh foods , fitro lay, papsico
the balaji wafers understand
the compititors products
pricing strategy marketing
tatics , distibution network
to imptrove market position
Strategy formulation
Market demand: an
attaractive industry would
have growing or stable
market demand for snacks
food products like wafers.
A consisents demand can
create opportunity for
revenue growth.
Differentation: balaji offers
unique differentiated
products compared to
compititors it may be
command higher profit
margin and customer
loyalty.
Economies of scale:
Presently, the company
has four plants at Rajkot,
Valsad, Vadodara, and
Indore with a total
processing capacity to
manufacture 100,000 kg of
potato wafers, along with
500,000 kg of savories per
day. Balaji Wafers,
resulting in increased
profitability.
Balaji Wafers has always
maintained its consistency
in offering quality items at
affordable prices. As it is
already a main player in
Gujarat, Maharashtra,
Rajasthan, and Madhya
Pradesh, the company aims
to supply and distribute in
Delhi-NCR, South and East
India. Furthermore, the
company is also going to
launch new products, such
as ethnic snacks, and wafer
biscuits.
Customer enagagement
and marketing: a strong
marketing strategy
including digital and social
media marketing can help
create brand awareness
and attract new
customersIn 2019, Balaji
Wafers roped in famous
Bollywood actor
Ayushmann Khurrana for
their advertisement. With
the unique headline 'Kam
Hawa, Wafers Zyaada And
Flavors Wah Wah’ the ad by
Balaji Wafers intend to tell
its audience that the
company not only sells
quantity wafers but also
mouthwatering different
flavours
 Superior return Strategy implementation
Here is a summary of Clear Communication:
financial information of Effective communication of
BALAJI WAFERS PRIVATE the strategy to all levels of
LIMITED for the financial the organization is crucial
year ending on 31 March, to ensure that everyone
2022.Revenue / turnover of understands their roles and
BALAJI WAFERS PRIVATE responsibilities in achieving
LIMITED is Over INR 500 the strategic objectives.
crNet worth of the
Resource Allocation:
company has increased by
Allocating resources,
0.49 %EBITDA of the
including financial, human,
company has increased by
and technological, in
12.08 % Total assets of the
alignment with the
company has increased by
strategic priorities is
9.85 %Liabilities of the
essential for successful
company has increased by
implementation.
64.80 %
Setting Targets and
Riding on an impressive
Metrics: Establishing
growth rate of over 20 per
specific and measurable
cent in the last few years,
targets or Key Performance
Balaji, which clocked a
Indicators (KPIs) allows the
turnover of almost ₹2,400
company to monitor
crore in fiscal 2020, is now
progress and make
loading its plate with
necessary adjustments to
diverse new offerings.
stay on track.
Balaji is eyeing 22 per cent
growth this year to touch Organizational Alignment:
₹3,000 crore by March Ensuring that the
2021. “We are growing at a organization's structure,
faster pace than the culture, and processes
industry average. We had support the strategy is vital
expected 25 per cent for seamless
growth over last year, but implementation
supply disruptions during
Covid-19 lockdown
somewhat hampered the
growth
Asset and skills
Asset
Manufacturing Facilities:
Having modern and
efficient manufacturing
facilities is crucial for
producing high-quality
wafers at scale to meet
market demand.
Distribution Network: An
effective distribution
network is essential for
delivering Balaji Wafers'
products to various retail
outlets and consumers
efficiently.
Brand Equity: Balaji
Wafers' brand equity and
reputation can be
valuable assets in
attracting customers and
maintaining their loyalty.
Skills
Quality Control: Ensuring
strict quality control
measures throughout the
production process to
deliver consistently high-
quality products to
customers.
Sales and Distribution:
An effective sales team
capable of managing
relationships with
distributors and retailers
to expand market
presence.
BCG MATRIX ANALYSIS

HIGH LOW

Bhujia wafers
Sev

Ganthia

peanuts
Balaji
sandwich