SWOT Matrix:

Strengths
1Using Advanced route

SUPER SWOT

technology
1. Firms own driers showing
unique culture.
2. Supply chain solution
available to clients over

Weaknesses
1. Unable to compete in
price sensitive segment of
UHT milk market.
2. Under-utilization of the
capacity.
3. Unable
to
fulfill
the
demand of local powder
milk market.
4. Not yet ISO certified

220 countries.
3. 2012 revenue increased
by 1.9%
4. Among 10 US
organizations to receive
A+ for superior
transparency
5. Large market share of
Engro innovative and
chemicals.
6. Having Good reputation in
the market by strong
brand name i.e. Engro
7. Strong R&D

Opportunities

1.
2.
3.
4.
5.

Improving Economy
Population growth rate.
High urbanization rate.
High literacy rate.
Flexible government
policies for food industry.
6. Have significant growth
opportunities
7. May merge with other
global businesses to
eliminate competitors.
8. Having Capable of
expanding into other
markets of the world

SO

WO

Increase production of quality milk to

cater the unsatisfied demand(S2,O2,O8)

As per the increase demand of the milk

they should fulfill the demand as EFL
have the ability to expand.(W3,O8).

They should go in the product line of

powdered milk. (S8,O2,O5)
They should increase their exports.
They should cater the wide range of
unsatisfied demand by improving their
distribution networks

They should make a strong distribution

system to cater to avail the full benefit of
the growing market.(W3,O2)
They should adopt affective marketing
strategies for the promotion of their
product.(W2,O1)

Threats
1. High inflation rate.
2. Low purchasing power.
3. Decrease in GDP growth
rate.
4. Increasing interest rates.
5. Decreasing investment.
6. Recessionary period in
business cycle
7. Competition with Nestle,
Engro Foods and the new
entrants.
8. Engrofoods is currently facing
are increase in Sales Tax

ST

WT

Invest more on the dairy product

line as there is still a large chunk
of the market which require
modernization(S6,T5)

The
co-ordination
between
different departments of EFL
should be improved it will lessen
the
bureaucratic
cost
and
increase the efficiency of the
company.

Introduce new technology for quality

assurance and better productivity(S4,T7)

Engro must get the ISO certification

as to beat their competitors(W4,T8)