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  • Wild Water Get Soaked Macro and Competitive Report

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    Muqaddas Israr
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    The document discusses Wild Water Get, a family-owned water park located in New Jersey that has been in business for over 40 years. It provides attractions like wave pools, water slides, and picnic areas. The macro environment analysis covers factors like laws and politics, technology, the economy, demographics, and social values that impact the park. The competitive environment section notes potential new entrants like smaller beaches, rival parks, substitute attractions, and the park's target buyers.

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    Wild Water Get Soaked

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    The document discusses Wild Water Get, a family-owned water park located in New Jersey that has been in business for over 40 years. It provides attractions like wave pools, water slides, and picnic areas. The macro environment analysis covers factors like laws and politics, technology, the economy, demographics, and social values that impact the park. The competitive environment section notes potential new entrants like smaller beaches, rival parks, substitute attractions, and the park's target buyers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    20 views5 pages

    Wild Water Get Soaked Macro and Competitive Report

    Uploaded by

    Muqaddas Israr
    The document discusses Wild Water Get, a family-owned water park located in New Jersey that has been in business for over 40 years. It provides attractions like wave pools, water slides, and picnic areas. The macro environment analysis covers factors like laws and politics, technology, the economy, demographics, and social values that impact the park. The competitive environment section notes potential new entrants like smaller beaches, rival parks, substitute attractions, and the park's target buyers.

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    © All Rights Reserved
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    of 5

    WILD WATER GET

    SOAKED
    MACRO AND COMPETITIVE ENVIRONMENT

    FARKHANDA IRSHAD (57630)


    FATIMA MUSHARRAF (57690)
    NIDA SHAKEEL (57100)
    HAMNA SHAH (57605)

    Content Index

    COMPANY INTRODUCTION

    MACRO ENVIRONMENT

    COMPETITIVE ENVIRONMENT

    Company Introduction

    Founders: Brothers and sister Jason & Marie Salerno.

    Location: New Jersey Shore.

    Business: 40+ years

    Attractions: Wave pools, several water slides, flume rides, kiddie pool,
    tube ride, picnic park, shaded petting zoo, aquarium, snack bar, and
    restaurant

    Macro Environment

    Law And Politics :


    Process of culture change, slogans and saying rewards, titles, promotions and bonuses..

    Technology :
    High-End Rides
    Shows
    Eating establishment

    Economy :
    This water park typically closing in the fall thats why unemployment occurs in that season

    Demographics :
    Attracts all ages and affordable

    Social Value :
    Employees are second family
    Loyal workers
    Weekly meetings

    Competitive Environment

    New Entrants :
    Smaller beach cottages

    Rivals :
    Major amusement parks coming to town

    Substitute And Compliment :


    Pools and water slides

    Buyers :
    Family oriented
    Vacationers

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