BUSINESS PLAN

Sailing Siren
“YOUR SEAFOOD CRAVINGS AND CONVENIENCE, DELIVERED”

Pinagsabugan, Brgy. Longos, Malabon

sailingsiren2020@gmail.com

www.sailingsiren.com.ph

(+63) 9567-831-127

December 16, 2020

Members

Mr. Idol T. Dela Cruz Ms. Zachary Thea T. Hernandez

Ms. Aira Mikaella Y. Tabios Ms. Ricci Marie G. Soso

Ms. Irisha Mae A. Pomida Mr. Jevy P. Cruz

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TABLE OF CONTENTS

1. EXECUTIVE SUMMARY ……………………………………………. Pages 3 - 6

1.1 Mission, Vision, and Values
1.2 Product details/Introduction
1.3 The Business Management

2. BUSINESS/INDUSTRY OVERVIEW …….……………………….... Pages 7 - 8

2.1 Name and Logo of the Business
2.2 Competitors

3. MARKET ANALYSIS AND THE COMPETITION …………………. Pages 9 - 14

3.1 Target Market
3.2 Competitors’ Analysis Chart
3.3 Legends
3.4 The Needs

4. SALES AND MARKETING PLAN …………….………………….… Pages 15 - 16

4.1 Four P’s

5. OWNERSHIP AND MANAGEMENT PLAN ………………………. Pages 17 - 19

5.1 Organizational Chart
5.2 Contribution in the Business

6. OPERATING PLAN …………………………………………….….… Page 20

6.1 Production Paradigm
6.2 Floor Plan

7. COSTING (Chart) ……………………………………………….…… Pages 21 - 23

7.1 Products’ Cost
7.2 Business’ Delivery Fee
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SECTION 1: EXECUTIVE SUMMARY

MISSION

“To deliver fresh seafood packaged with love that is accessible for everyone’s

convenience.”

VISION

“Bring aspiration and inspiration to choose for natural and fresh seafood amidst the

surge of artificiality.”

VALUES

“We serve and deliver quality on every delivery transaction to ensure nothing but

healthy fresh seafood for everyone.”

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Introduction

Sailing Siren came from the combination of the words “sail” and “siren”. When

linked, sail, a mode of transportation that can be used for delivery and siren, someone

who sings with mellifluous chants thus give sense to the business name. It schemes to

deliver cheap seafood with superior quality that ensures to please customers’ senses.

Sailing Siren is a delivery service that will take seafood orders from customers and have

them delivered at their doorsteps.

The business will provide a wide array of products specializing in fishes for the

customers to opt for. Regardless of the mode of purchasing that the customers prefer,

Sailing Siren will ensure that their convenience will be prioritized as the business also

accepts orders from walk-in customers.

With the ubiquitous and increasing number of fast-food deliveries, fresh goods

become harder to acquire. Considering the situation, Sailing Siren will help lessen the

inconvenience experienced by the people by bringing them fresh seafood at the earliest

convenience without them spending any excess amount of energy and money.
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The Business Management

Personal Details (Proponents and the Adviser)

Name: Zachary Thea T. Hernandez

Age: 17
Position: Chief Executive Officer (CEO)
Special Skill/s: Knowledgeable about Seafood and Has Ability to Lead
People
Ambition/Dream: To be a Veterinary Surgeon
Name: Aira Mikaella Y. Tabios
Age: 17
Position: Chief Operating Officer (COO)
Special Skill/s: Good at Strategic Thinking
Ambition/Dream: To be a PhD
Name: Idol T. Dela Cruz
Age: 17
Position: Chief Production Officer (CPO)
Special Skill/s: Has Ability to Lead People and Project Management
Ambition/Dream: To be a Teacher
Name: Ricci Marie G. Soso
Age: 17
Position: Accounting Officer
Special Skill/s: Financial Management
Ambition/Dream: To be a Professional Photographer
Name: Irisha Mae A. Pomida
Age: 18
Position: Receptionist
Special Skill/s: Great Listening and Communicating Skills
Ambition/Dream: To be a Forensic Police Officer
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Name: Jevy P. Cruz

Age: 17
Position: Delivery Officer
Special Skill/s: Adaptable to Place and People
Ambition/Dream: To be a Police Officer
Ms. Jessel P. Balundo
Bachelor in Secondary Education Major in Mathematics
Entrepreneurship Teacher
S.Y. 2020 – 2021

SECTION 2: BUSINESS/INDUSTRY OVERVIEW

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Malabon’s Sailing Siren will supply you with quality and fresh seafood right at

your doorstep. Something that just adds liveliness and nutrition to their energy drained

lives can be a superlative gift. With flowing reserves of proteins, seafood products help

customers to live a healthy life. Fresh seafood products always find a space in the

thoughts of homeowners who want to bring well-being to their family members. Along

with the help of Sailing Siren, customers may rest assured of the satisfaction and

convenience in every purchase transaction of the business’ quality seafood products.

Name of the Business

SAILING SIREN

Logo of the Business

Competitors

Considering the location of the operation, two businesses seem as the apt

competitors of Sailing Siren.

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Lito's Tilapia and Bangus is the first most demand seller of fresh seafood in

Barangay Longos. Due to the reputation and the constant supply of fresh seafood that

Lito’s Tilapia and Bangus has, customers tend to shop their seafood in this store. The

average price of the seafood products offered by Lito’s Tilapia and Bangus ranges from

Php. 140.00 – Php. 240.00.

Wheng’s Fishermore is the second most demand seller of fresh seafood in the

area. The seafood products sold by this business often came from Batangas City.

Wheng Fishermore sells hard-to-find seafood products, suitable for customers with

hard-to-find needs. Seafood products sold from Wheng’s Fishermore are sorted

appealingly and ensured fresh. The average price of the seafood products offered by

Wheng’s Fishermore ranges from Php. 260.00 and above.

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SECTION 3: MARKET ANALYSIS AND COMPETITION

Target Market

The products are to be sold to:

COMMUNITY PEOPLE AROUND THE AREA OF ESTABLISHMENT that are

interested in procuring fresh seafood products near their area without spending any

excess money and energy.

CUSTOMERS ALL AROUND CAMANAVA who can make use of the delivery

services of Sailing Siren.

Competitors’ Analysis Chart

(The volume and value of sales in comparison with any existing competitors.)

COMPETITOR A:
COMPETITOR B: YOUR BUSINESS:
BUSINESS Lito’s Bangus and
Wheng’s Fishermore Sailing Siren
Tilapia

Estimated
Php 8, 208, 000.00 Php 13, 680, 000.00 Php 9, 324, 000.00
Annual Revenue

Employees 2 2 6

Price Average High High

Quality Good High High

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Location Very Good Very Good Very Good

Reputation Excellent Excellent Very Good

Legends

(Computation of Estimated Annual Revenue)

Competitor A: Lito’s Bangus and Tilapia

SP per klg × No.of klg × 30 days × 12 months

Tilapia - P140 × 40klg × 30 × 12 = 2,016,000

Bangus - P200 × 40klg × 30 × 12 = 2,880,000

Hipon - P400 × 15klg × 30 × 12 = 2,160,000

Matambaka - P160 × 15klg × 30 × 12 = 576,000

Galunggong Spada - P160 × 15klg × 30 × 12 = 576,000

Total: Php. 8, 208, 000.00 - Estimated Annual Revenue

Competitor B: Wheng’s Fishermore

SP per klg × No.of klg × 30 days × 12 months

Alimasag – 200 × 20klg × 30 × 12 = P1, 440, 000

Asuhos – 240 × 10klg × 30 × 12 = P864, 000

Bangus – 200 × 15klg × 30 × 12 = P1, 080, 000

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Bisugo – 260 × 15klg × 30 × 12 = P1, 404, 000

Hasa – 280 × 10klg × 30 × 12 = P1, 008, 000

Hipon – 400 × 15klg × 30 × 12 = P2, 160, 000

Lapu-lapu – 300 × 10klg × 30 × 12 = P1, 080, 000

Talakitok – 260 × 15klg × 30 × 12 = P1, 404, 000

Tilapia – 140 × 15klg × 30 × 12 = P756, 000

Tuna – 260 × 15klg × 30 × 12 = P1, 404, 000

Salay-salay – 300 × 10klg × 30 × 12 = P1, 080, 000

Total: Php. 13, 680, 000.00 - Estimated Annual Revenue

Your Business: Sailing Siren

SP per klg × No.of klg × 30 days × 12 months

Alimasag – 200 × 10klg × 30 × 12 = P720, 000

Asuhos – 240 × 10klg × 30 × 12 = P864, 000

Bangus – 200 × 15klg × 30 × 12 = P1, 080, 000

Bisugo – 260 × 10klg × 30 × 12 = P936, 000

Lapu-lapu – 300 × 10klg × 30 × 12 = P1, 080, 000

Talakitok – 260 × 15klg × 30 × 12 = P1, 404, 000

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Tilapia – 140 × 15klg × 30 × 12 = P756, 000

Tuna – 260 × 15klg × 30 × 12 = P1, 404, 000

Salay-salay – 300 × 10klg × 30 × 12 = P1, 080, 000

Total: Php. 9, 324, 000.00 - Estimated Annual Revenue

(Pricing)

Low: Php. 100.00 – Php.130.00 per kilo

Average: Php. 140.00 – Php. 240.00 per kilo

High: Php. 260.00 and above per kilo

(Quality)

Low: Products are stale and almost inedible.

Average: Products are fresh and packaged nonchalantly.

High: Products are fresh and are delicately packaged.

(Location)

Good: Has no proper place of operation.

Very Good: Convenient location and accessible to the customers.

Excellent: Has an excellent, easily accessible location where there are many

possible buyers.
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(Reputation)

Good: Not known in some other places.

Very good: Popular to customers.

Excellent: Has an excellent image in the market and is well-known in different

places

The Needs

The information below shows the problem/need of the business plan based on

the gathered data.

1. WEATHER AND CLIMATE

The array of seafood products offered by the business may depend on the

weather and climate which can cause changes in the product menu. Some

seafood products may also be easily available at some point of the year.

2. PRODUCT COST CHANGES

The cost of the products from the affiliated fishermen may vary on the

prosperousness of their caught seafood products each day. The varying cost of

the seafood product from the affiliated fisherman can cause the set costs of the

seafood products of the business to vary as well.

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3. PREDICAMENTS REGARDING DELIVERY VEHICLE

The delivery vehicle used by the business is always subjected to inevitable

predicaments. Taking this into account, the delivery vehicle requires continual

checkups to alleviate the chance of predicament during deliveries.

4. CONSTANT SUPPLY OF ELECTRICITY

The seafood products are needed to be inside the freezing room to ensure their

freshness at all times. Considering this, a constant supply of electricity is needed

for the business to continue its endeavors without worrying about preserving the

freshness of the seafood products.

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SECTION 4: SALES AND MARKETING PLAN

PRODUCT

The product that the business wants to implement is seafood products. The products are

from the affiliated fishermen to ensure that the products are newly caught and will be packaged

per customers’ preferences.

PRICING

The price of seafood products that the business has to offer is affordable to the target

market who wants to buy fresh seafood. The delivery fee is determined by the distance of the

delivery location from the business establishment and by the total weight of the product to be

delivered.

PLACE (Distribution and Channeling)

Sailing Siren will be located at Pinagsabugan, Barangay Longos. The delivery service of

Sailing Siren will use the already-owned delivery vehicle by the management. Sailing Siren’s

delivery offers are accessible all around Caloocan, Malabon, Navotas, and Valenzuela

(CAMANAVA), while the seafood products inside the establishment can be reserved and can

also be sold to walk-in customers.

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PROMOTION

Sailing Siren will use the following mediums of promotion:

• Contact Information – Sailing Siren will provide contact information for the customers

to communicate with the business for orders and other inquiries.

• Online Advertising – As almost limitless numbers of customers are active online,

Sailing Siren will utilize social media sites as platforms for effective promotion of the business.

• Sales Promotion – The business will offer an incentive for every five purchase

transactions that the customers will fulfill. Sales promotion will include discounts and free

delivery.

• Promotion along with deliveries – The delivery officer will give printed

advertisements to every customer for every successful delivery order.

Facebook Page
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SECTION 5: OWNERSHIP AND MANAGEMENT PLAN

The Ownership and Management Plan part will present the organizational /

management chart based on the chosen business and the staff’s specified duties and

responsibilities.

Organizational Chart

Zachary Thea T.
Hernandez
CHIEF EXECUTIVE
OFFICER (CEO)

AIRA MIKAELLA Y. TABIOS IDOL T. DELA CRUZ

CHIEF OPERATING CHIEF PRODUCTION
OFFICER (COO) OFFICER (CPO)

IRISHA MAE A. POMIDA RICCI MARIE G. SOSO JEVY CRUZ

RECEPTIONIST ACCOUNTING OFFICER DELIVERY OFFICER
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Contribution to the Business

POSITIONS DUTIES AND RESPONSIBILITIES

The Chief Executive Officer makes most of the business’

decisions, managing the overall operations and resources of

Chief Executive Officer a company while acting as the mediator between the

members of the management. All the reports done by the

other management members will be reviewed by the CEO.

The Chief Operating Officer oversees the daily transactions

and functions inside the business. COO usually ensures that

Chief Operating Officer every position in the business has its roles fulfilled to ensure

the balance. Every report made by the COO is directly

submitted to the CEO.

Chief Production Officer strategically perceives the flow of

products in the business. CPO is responsible for expanding

the array of products that the business has to offer in the

Chief Production Officer
market. The concepts and new products to be included in the

business are ensured by the CPO to be balanced in terms of

the needs and changes of the target market.

Receptionist The receptionist is the first staff of the business to have

contact with the customers. The receptionist greets every

customer of the business and assists them in answering their

inquiries and purchases. Transactions that are needed to be

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done through the telephone and electronic mails are also

managed by the receptionist.

Manages and keeps track of the financial records of the

activities of the business. Accounting Officer also monitors

the everyday flow of money inside the business and keeps

Accounting Officer
the accuracy of every record. The issuance of printed or

electronic receipts is also supervised by the Accounting

Officer.

Delivery Officer keeps track of all the delivery orders made on

the business. The collection, transportation, and delivery of

the products are handled by the Delivery Officer as well as

Delivery Officer
taking and changing the payment of the customers with

delivery orders. The printed advertisements are also given by

the Delivery Officer for additional promotion of the business.

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SECTION 6: OPERATING PLAN

This chart below shows our own production paradigm based on our product concept.

INPUT OUTPUT
PRODUCT PROCESS
Fresh from the Sea Ready-to-Receive/
Storing - Freezing -
Seafood Products from Ready-to-Deliver
Packaging
Affiliated Fishermen Seafood Products

After the process of ensuring the quality and freshness of the products, seafood

products will be prepared for possible delivery orders and walk-in customers.

Floor Plan
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SECTION 7: COSTING (Chart)

CAPITAL: 19, 850

No. of Seafood to be sold: 9

Prices of the Seafood:

Sea foods Kilogram Price(per Total

kilogram)

Alimasag 10 150 1, 500

Asuhos 10 200 2, 000

Bangus 15 152 2, 280

Bisugo 10 220 2, 200

Lapu-Lapu 10 250 2, 500

Talakitok 15 180 2, 700

Tilapia 15 98 1, 470

Tuna 15 180 2, 700

Salay-Salay 10 250 2, 500

TOTAL: 19,850
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Delivery Fee:

Sailing Siren – Malabon (any point)

Weight Price

5 kilograms below Php. 20.00

6 kilograms – 10 kilograms Php. 25.00

11 kilograms – 15 kilograms Php. 30.00

16 kilograms – 20 kilograms Php. 40.00

20 kilograms above Php. 50.00 – Php. 75.00

Sailing Siren – Caloocan (any point)

Weight Price

5 kilograms below Php. 30.00

6 kilograms – 10 kilograms Php. 35.00

11 kilograms – 15 kilograms Php. 40.00

16 kilograms – 20 kilograms Php. 45.00

20 kilograms above Php. 50.00 – Php. 80.00

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Sailing Siren – Navotas (any point)

Weight Price

5 kilograms below Php. 30.00

6 kilograms – 10 kilograms Php. 35.00

11 kilograms – 15 kilograms Php. 40.00

16 kilograms – 20 kilograms Php. 45.00

20 kilograms above Php. 50.00 – Php. 80.00

Sailing Siren – Valenzuela (any point)

Weight Price

5 kilograms below Php. 50.00

6 kilograms – 10 kilograms Php. 55.00

11 kilograms – 15 kilograms Php. 60.00

16 kilograms – 20 kilograms Php. 70.00

20 kilograms above Php. 80.00 – Php. 110.00