ALAMINOS CITY NATIONAL HIGH SCHOOL

Alaminos City, Pangasinan

Marketing Plan

In Partial Fulfillment

For the Requirements

Of the Subject Entrepreneurship

Presented to:

Mr. Michael M. De Ocampo

Presented by:

Ragudos, Arlyn, R.

May, 2021
BUENAFLOR, MARY ROSE A. ABM-12 DE AYALA

NAME OF BUSINESS:

BUEN DIA AGUA COMPANY

PLACE OF BUSINESS:

BOLANEY, ALAMINOS CITY, PANGASINAN

EXECUTIVE SUMMARY:

The demand of water refilling stations (water stores that sell purified
water) is increasing. The quality of purified water conforms on the
national standards drinking water and is even better than the quality of
water produced by traditional water supply systems in terms of impurities.
Amidst the pandemic, people became more cautious about their health.
And I thought of it as an opportunity to put up a business like water
refilling stations where I or my company will produce safe and tasty water
in a bottle. I will also introduce to them our company’s flavored water that
is very nutritious for each and every one if they’ll consume it because our
goal is to keep them healthy. The name ‘Buen Dia Agua Company’ comes
from the Spanish word ‘Buen Dia” which means good day in English
while the word Agua is a Spanish term for aqua that symbolizes water.
We aim to be acknowledged by the local or even in international areas that
our business will have the success that it deserves. And as a starter, we
will market our product throughout Alaminos City, Pangasinan where the
first water refilling station will be build. I think, with the proper
management, this business will be a lifelong business because of the ever
increasing number of people in the country and around the world so that
the need in water is also increasing.
COMPANY PROFILE:
BUEN DIA AGUA COMPANY
BOLANEY, ALAMINOS CITY, PANGASINAN

COMPANY LOGO:

MANAGEMENT TEAM:
OWNER/S:
Mary Rose Buenaflor
Kenneth Doria
MANAGER: Maryl Buenaflor
DELIVERY PERSONNELS: Tristan Alcartado
Kevin Villaruz
Jeydee Lopez
Axel Torres
VISION:

Our company aims to meet the every expectation that our customers have in mind. We want
to see that our company/business will grow in the future with the help of our customer’s loyalty to
us. And of course the success of this business is because of the good quality of product and services
we can provide to every customer.

MISSION:

To serve our customers a good quality of product, service and a great experience. Our company
will offer a cheaper but more convenient solution to the customer’s drinking water needs. Our
company also aims to give each of our customers a 100% satisfaction guaranteed on every bottle
we will going to deliver across the entire nation.
PRODUCTS AND/OR SERVICES:
BOTTLED WATER

UNI-WATER STANDS FOR UNITY FOR WATER. A WATER WHICH HELPS PEOPLE TO

BE HEALTHY FOR IT CONSIST OF DIFFERENT NUTRIENTS THAT OUR BODY

NEEDED IN ORDER TO DEFEAT OR AVOID ANY WATER ILLNESES.

OTHER PRODUCTS THAT OUR COMPANY OFFERS:

FLAVOURED DRINKING WATER

OUR FLAVOURED DRINKING WATER IS VERY NUTRITIOUS AND THAT WE HIGHLY

PROMOTE IT AS THE TASTY, CHEAP AND A DRINK THAT WILL QUENCH YOUR
THIRST AFTER A LONG DAY OF HARDWORK.
ORGANIZATION AND MANAGEMENT:

BUEN DIA AGUA COMPANY

ORGANIZATIONAL STRUCTURE

BUSINESS OWNERS

BUENAFLOR, MARY ROSE A.

DORIA, KENNETH V.

GENERAL MANAGER

BUENAFLOR, MARYL A.

OPERATIONS DEPARTMENT HEAD

DORIA, KENNETH

DELIVERY PERSONNELS

TRISTAN ALARTADO
KEVIN VILLARUZ
JEYDEE LOPEZ
AXEL TORRES

TARGET ANALYSIS:
  TARGET MARKET:
The company’s target market could be anyone who prefers to buy water than any
unhealthy drinks. Our product is suitable for all ages.
 COMPETITION:
My major competition would be the dealers or retailers of some popular and
trusted brands of water in the locality.
 MARKET TRENDS:
Water never out of trends. It is a necessity for everyone so they are willing to buy
it anytime.

STRATEGY AND IMPLEMENTATION:

o Promotional Ads
o Team Buildings
o SWOT Analysis
o Most Innovative Product or Service
o Cornering an Adulthood Market focusing mothers
o Technological advantage
o Sustainability

FINANCIAL PLAN:

Start-up Expenses

Start-up Cost
Business Registration Fees ₱ 3,000
Licenses and Permits ₱ 3,000
Start-Up Inventory ₱ 5,000
Rent ₱ 10,000
Utilities and Equipment ₱ 200,000
Down Payment for Properties ₱ 150,000
₱ 371,000
Operating Expenses
Marketing Promotion Expenses ₱ 10,000
Operational Cost for the First 3 months ₱ 120,000
Miscellaneous ₱ 5,000
Salaries ₱ 4,000
Storage ₱ 10,000
Tele-communication ₱ 5,000
Distribution ₱ 15,000
Office Supplies ₱ 10,000
Maintenance ₱ 10,000
₱ 189,000

Monthly Operating Expenses multiplied by 12:

 ₱ 189,000 × 12 = ₱ 2,268,000 (Operating Expense for One Year)
₱ 2,268,000 + ₱ 371,000 = ₱ 2,639,000

Cash Flow Projection

Cash Balance (Beginning) ₱ 560,000

Add: Anticipated Cash Receipts ₱ 50,000
Total ₱ 610,000
Less: Estimated Cash Disbursements ₱ 80,000
Cash Balance (End) ₱ 530,000