Professional Documents
Culture Documents
Department of Education
NATIONAL CAPITAL REGION
DIVISION OF CITY SCHOOLS – VALENZUELA
PARADA NATIONAL HIGH SCHOOL
S. De Guzman St., Parada, Valenzuela City
Telefax: (02) 636-3451; email address: paradanationalhighschool@yahoo.com
SHANGHAUS
BUSINESS PLAN
___________________
Signature
___________________
Date
i. Cover Page
ii. Confidentiality Agreement
EXECUTIVE SUMMARY 3
I. PRODUCT PLAN
Product Description 9
Ingredients
Procedure of making the products 10
Sample Menu 11
II. MARKETING PLAN
Target Market 12
Competitors
Market Share
Marketing Strategies
Competitive Edge
Pricing
Promotional Strategies
Location of the Business 13
III. ORGANIZATIONAL PLAN
Company/Business Profile 14
Business Organization
Organizational Chart
Key Player’s Duties and Responsibilities
Recruitment Process 15
Vision/Mission Statements
Logo/Slogan 16
MARKETING PLAN
The proponent’s customer would be a middle class up to rich people. Male or
Female. It could be elementary, high school, college, graduate or undergraduate, or
professionals. Competitors of the proponent’s, direct competitors same sector, same
product, modern shanghai. The indirect competitors, same sector, different product ,
Jollibee, McDonald’s, Mang Inasal, and Chowking.
ORGANIZATIONAL PLAN
The company name is Shanghaus , the proponent’s are partnership , the organizational
chart, the general manager is Ms. Daniella Gracilla, the board of directors is Mr. Kenneth
Autor, the Business Partner is Mr. Mhon Japlos, other one business partner is Mr.
Randolph Rosales, and the treasurer is Mr. Charles Dean Candelaria
OPERATING PLAN
SHANGHAI
3. Scoop about 1 and 1/2 tbsps. of the mixture and add bell peppers and cheese.
5. Deep fry.
FLAVORED SHAKE
3. Also put the 10 ml of evaporated milk and 2 tbsps. of refined sugar. And put 1 cup of
water.
FINANCIAL PLAN
Administrative
₱5,000 ₱6,500 ₱8,450 ₱10,985 ₱14,280
Expenses
NET
₱3,000 ₱3,900 ₱5,070 ₱6,591 ₱8,568
INCOME/LOSS
The business proponent’s product is “Lumpiang Shanghai” with cheese. A ground pork with a
carrot, kinchay, garlic and also onion inside the rolled wrapper, deep fried in a pan. But unlike in a typical
shanghai, we add cheese inside to make it delicious and tastier. It also adds creaminess to shanghai
that will make our product unique to the other Lumpiang Shanghai that almost anyone loved. Also a
Flavored Shake, it’s perfect combination with a shanghai. There are many flavors to choose from
customers, such as Chocolate, Strawberry, and Ube. These products are affordable to buy.
Procedures
3. Scoop about 1 and 1/2 tbsps. of the mixture and add bell peppers and cheese.
5. Deep fry.
6. Serve with catsup or sweet and sour sauce (available in the market)
Shaved Ice
Flavored Powder
Evaporated Milk
Refined Sugar
Procedures
3. Also put the 10 ml of evaporated milk and 2 tbsps. of refined sugar. And put 1 cup of
water.
Fries ₱ 20.00
Burger ₱ 40.00
Carbonara ₱ 50.00
PART II
COMPETITORS
DIRECT COMPETITORS INDIRECT COMPETITORS
SAME SECTOR, SAME PRODUCT SAME SECTOR, DIFFERENT PRODUCT
MODERN SHANGHAI JOLLIBEE
MCDONALD'S
MANG INASAL
CHOWKING
MARKET SHARE
COMPETITORS PERCENTAGE
MODERN SHANGHAI 10%
JOLLIBEE 35%
MCDONALD'S 20%
MANG INASAL 15%
CHOWKING 20%
MARKETING STRATEGIES
The proponents will make a page where they can say what they want to have or
change. In that case we can change what our customer wants and the costumers will think
that we are approachable to the costumers, at the same time.
COMPETITIVE EDGE
First, the proponents are a new business. Having a new business will be an edge
because people have a tendency to find something new and that's what we're giving them.
Second, we make our food on the time the costumer ordered it, they can assure that what
we serve are fresh.
PRICING
The proponents use mark-up pricing. So the proponents can decide the income for
each product we sold.
PROMOTIONAL STRATEGIES
The proponents will use social media since the social media is the most accessible
and convenient way of promotion.
BUSINESS ORGANIZATION
Partnership – The proponents choose partnership, because it is the most suitable in
business.
ORGANIZATIONAL CHART
Mr. Kenneth Autor Mr. Mhon Japlos Mr. Randolph Rosales Mr. Charles dean Candelaria
Board of Directors Business Partner Business Partner Treasurer
General Manager – Estimate food and supply needs, oversee the placement of orders.
Manage the budget, administer payroll, and make sure operations remain within budget.
Establish and enforce standards and regulations for personnel, administration,
entertainment, and food.
Board of Directors – to hire the CEO or general manager of the business and assess the
overall direction and strategy of the business. The CEO or general manager is responsible
for hiring all of the other employees and overseeing the day-to-day operation of the
business.
Business Partners – are responsible for the day-to-day operation of the restaurant, including all of
the food service operations as well as interviewing, training, and overseeing employees.
Treasurer – responsible for corporate liquidity, investments, and risk management related
to the company's financial activities. Principal Accountabilities: Forecast cash flow positions,
related borrowing needs, and funds available for investment.
RECRUITMENT PROCESS
Interview candidates
VISION/MISSION STATEMENTS
Vision
Mission
To attract customers with high-quality products and services and inexpensive price.
LOGO/SLOGAN
EQUIPMENT NEEDED
PAN
STOVE BOWL
CHOPPING
CUP
BOARD STRAW
PHYSICAL PLAN
CAPITAL REQUIREMENTS
[Based on your projected start-up costs, how much should be your start-up capital? How are
you going to divide your profit and losses? What percentage? Explain it together with filling-
up the table below.]
Administrative
₱5,000 ₱6,500 ₱8,450 ₱10,985 ₱14,280
Expenses
NET
₱3,000 ₱3,900 ₱5,070 ₱6,591 ₱8,568
INCOME/LOSS
GEOGRAPHIC AREA
Valenzuela city, the proponents think, it is the best place that proponents know.
INDUSTRY (AS TO SIZE)
There is no store for shanghai in Valenzuela City, so it will be a guide as a most
shanghai store in Valenzuela City.
BUYERS
REGULATORY ENVIRONMENT
These are the following law that should we should aware of Tax Reform Act of
1997 (Republic Act No. 8424), The Local Government Code of the Philippines.National
Health Insurance Act of 1995 Labor Code of the Philippines (Presidential Decree No. 442)
COMPANY INFORMATION
The Shanghaus is to share the taste of traditional, hand-made Filipino cuisine at
an affordable price. or those who don't know, lumpia is a traditional Filipino dish, similar to
an eggroll, but instead filled with meat and heavier vegetables. Shanghaus provides
consumers with lumpia filled with lean turkey meat and assorted vegetables, wrapped and
then deep fried into a crisp, delicious delicacy. The food is best served fresh and hot, but
Shanghaus also gives customers the option of ordering frozen packs of lumpia that can be
easily prepared at home.
Population or Labor
TRENDS IN SALES
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
COMPETITORS INFORMATION
The competiors are jollibee chowking and others restaurants that have shanghai.
ENVIRONMENTAL ANALYSIS
Government influence - True, the government can do some fine control with tax
policy to move capital between investments by granting favorable tax status
(municipal government bonds have benefited from this).
International transactions - An internal transaction is an economic activity within in
a company that can affect the accounting equation. In other words, it’s an exchange
from one department to another in the same company that changes something in the
accounting equation.
Expectation and speculation - An investment involving higher-than-normal risk in
order to obtain a higher-than-normal return.
Supply and demand for products - Supply and demand is one of the most basic
and fundamental concepts of economics and of a market economy. The relationship
between supply and demand results in many decisions such as the price of an item
and how many will be produced in order to allocate resources in the most cost-
effective and efficient way.
PHYSICAL ENVIRONMENT
Climate Change - a change in global or regional climate patterns, in particular a
change apparent from the mid to late 20th century onwards and attributed largely to
the increased levels of atmospheric carbon dioxide produced by the use of fossil
fuels.
Pollution - the presence in or introduction into the environment of a substance or
thing that has harmful or poisonous effects.
POLITICAL FACTORS
Bureaucracy - A bureaucracy typically refers to an organization that is complex with
multilayered systems and processes. These systems and procedures are designed to
maintain uniformity and controls within an organization.
Corruption level - When corruption is rife in a business, the general business climate
is affected, because the public trust has been jeopardized. Corruption may wear many
faces, from extortion to embezzlement to bribery. The existence of this robs many
businesses of not only their profits but also of their credibility in the eyes of their
customers.
Tariffs - a tax or duty to be paid on a particular class of imports or exports.
Trade control - Trade Control Laws means U.S. export and re-export control Laws,
import Laws, trade and economic sanctions Laws, and all other applicable export
control Laws, import Laws, and trade and economic sanctions Laws.
Tax policy (tax rates and incentives) - Individual businesses of all sizes can
participate in consultations around the formulation of tax policy, whether at a domestic or
international level. There are also a number of business representative organisations,
focusing on both multinational enterprises (MNEs) and smaller in-country undertakings.
PwC International is a member of many of these global organisations and individual PwC
Valenzuela Foundation Day is the celebration of the foundation of the town of Polo in
1621, which in turn became the city of Valenzuela about four centuries later.
In Valenzuela, San Roque is also known as the patron saint of the unmarried. There
are countless tales of single girls who danced and prayed in the procession and who
claim to have found their husband during the fiesta. The festival is almost similar to
Obando Fertility Rites where romantic hopefuls dance to San Roque requesting to
find their true love. Street dancing and procession along the city are the major
thoroughfares in commemoration of the feast of San Roque, highlighting the customs
and traditional celebration of the festival. This also commemorates townsfolk victory
after the British departed the country following the end of Seven Years' War with
Spain.
Feast of San Diego De Alcala is the feast of the oldest church in Valenzuela, which
includes annual boat racing, street dancing and different fabulous activities of the
festival.
A part of the San Diego de Alcala Feast Day, it is one of the unique food festivals in
the country which features the famous putong Polo, the small but classy “kaka in”
which was originally created in the town of Polo, Valenzuela. This rice cake was a
recipient of the Manuel Quezon Presidential Award in 1931, which was cited for
having an exotic taste and amazingly long shelf-life. The celebration includes a
parade featuring artistic creations from the rice cake which showcases creativity
among the residents.
COMPETITION
Even there is no store for shanghai in Valenzuela City, the business proponents think
more the best what good for the store to be the most Shanghai Store in Valenzuela City.
SOCIO-ECONOMIC ANALYSIS
Charity ( SHANGHAUS CHARITY ) – the proponents will have a charity for those
doesn’t have family, disabled, and poor family.
Planting Trees ( “PLANT TREES, FOR THE NEXT GENERATIONS” ) – the
proponents will plant a trees, for the next generation.
PART VII
October 2019 / Business Plan 27
APPENDICES
BARANGAY CLEARANCE
SHANGHAUS
DTI CERTIFICATE
SANITARY PERMIT