INSTITUTO POLITCNICO DE COIMBRA

INSTITUTO SUPERIOR DE CONTABILIDADE E ADMINISTRAO DE COIMBRA

International Business Management

program
1. Internationalization and globalization
1.1. History of international trade and globalization

2. The global economies and international integration

2.1. Developed economies in developing and transition
2.2. Comparative advantages and mutual gains from trade
2.3. History and regulation of international trade
2.4. The formation of regional economies

3. Macroeconomic Environment
3.1. Macroeconomic targets, cycles and growth
3.2. Financial markets
3.3. The political and legal environment
3.4. Political systems around the world
3.4.1. Organizations - Geo -politics / supranational
3.4.2. Treated - International human rights conventions and disputes
3.4.3. Government and relations with industry

4. Competitive Environment International

4.1. Economy of competitive markets
4.2. International market forces

5. The Structure of Markets and Economy

5.1. Governments and markets

5.2 Socio- cultural differences

5.3. Impact of technology
5.4. Technological revolution
5.5. IP, international patents and standards
5.6. Use of PESTEL analysis

references
. Brooks, I. Weatherston, J. Wilkinson, G. (2004). The International Business
Environment. Prentice Hall
. Ferreira, Reis e Serra (2011). Negcios Internacionais e Internacionalizao para
as Economias Emergentes. Edies LIDEL.
. Gillespie, A. (2007). Foundations of Economics. Oxford Univ. Press
. Morrison, J. (2002). The International Business Environment. Palgrave
. Wild, Wild & Han. (2007). International Business. 4th Ed. Pearson.
. Palmer,A. & Hartley, J. (2006). The Business Environment. 5th Ed. McGraw Hill
. Wall, S & Rees, B. (2004). International Business. 2nd Ed. Prentice Hall
. Griffin, R.W. & Pustay, M.W. (2008). International Business. Pearson.

Responsible lecturer: