video- emotional >Natural lighting- soft touch to the video. -Costumes> fashionablesmart casual outfits fits the trend of teens as that is the common target audience in the POP genre. -Props- tend to use instruments in empty like rooms- becomes main focus- Piano use- Avril Lavigne When youre gone. -Locations> Depending on the type of pop some can be quite flashy and in party locations- Ellie Goulding -Colour- in fight song by Rachel Platten- uses colour scheme within her
-Close ups- performer
express emotion- or close up of hands playing an instrumentartists connection to the song- pianos and guitars- Birdy skinny love and Gabrielle Aplin panic cord commonly used in POP videos. -Performer walking towards the cameraperformer movingdirect address to the audience-Christina Perri a thousand years -Places the camera at high angles to display her vulnerability in contrast to the end of the song when she packs her car and drives away from her problems
-Black and white filterEvanescence immortalages the time set- adds
emotion to the music video. -Using research based on traditional and modern images of women to match the music videoBirdy skinny love- uses a location of a old traditional Victorian house-matched with her costume of a long white dress (dirty and dusty like the house) with brown Victorian esk boots- all add up to make a Victorian theme filled with traditional aspects. -Contrasting shots to retaliate her emotionsinside shots where Platten is locked in a house expressing boredom and