Professional Documents
Culture Documents
Camera
Editing
-Lighting> candle
light- adds soft touch
to the videoemotional >Natural
lighting- soft touch to
the video.
-Costumes>
fashionable- smart
casual outfits fits the
trend of teens as that
is the common target
audience in the POP
genre.
-Props- tend to use
instruments in empty
like rooms- becomes
main focus- Piano
use- Avril Lavigne
When youre gone.
Mise en scene
-Locations>
Depending on the
type of pop some
can be quite
flashy and in party
locations- Ellie
Goulding
-Colour> in fight
song by Rachel
Platten- uses
colour scheme
within her
costumes in order
to display the
mood and feelings
she is expressing
within that
particular clip of
Camera
-Places the
camera at high
angles to display
her vulnerability
in contrast to the
end of the song
when she packs
her car and drives
away from her
problems to be
free- bright
lighting and colour
contrasting the
start showing her
being trapped in
the house.
Editing
-Contrasting shots
to retaliate her
emotions- inside
shots where
Platten is locked
in a house
expressing
boredom and
frustration in a
dull lighting in
contrast to the
second part of the
song where she is
outside on the
beach expressing
happiness and
freedom.