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  • Social Marketing, Love, Beauty of Sea, PUBH 731, SP 2016 2.0

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    This document discusses social marketing and its role in influencing behavior. It notes that instead of describing a product like a boat, social marketing aims to convince people of the beauty of an experience like sailing the sea. The document then provides examples of social marketing intervention strategies like brochures, billboards, incentives, and policy changes. It also briefly outlines some of the history of social marketing and frames it as a way to guide people and find meaningful work.

    Original Description:

    Reasons I like social marketing.

    Original Title

    Social Marketing, Love, Beauty of Sea, PUBH 731, Sp 2016 2.0

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    This document discusses social marketing and its role in influencing behavior. It notes that instead of describing a product like a boat, social marketing aims to convince people of the beauty of an experience like sailing the sea. The document then provides examples of social marketing intervention strategies like brochures, billboards, incentives, and policy changes. It also briefly outlines some of the history of social marketing and frames it as a way to guide people and find meaningful work.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    9 views24 pages

    Social Marketing, Love, Beauty of Sea, PUBH 731, SP 2016 2.0

    Uploaded by

    sm1guru
    This document discusses social marketing and its role in influencing behavior. It notes that instead of describing a product like a boat, social marketing aims to convince people of the beauty of an experience like sailing the sea. The document then provides examples of social marketing intervention strategies like brochures, billboards, incentives, and policy changes. It also briefly outlines some of the history of social marketing and frames it as a way to guide people and find meaningful work.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 24

    Social Marketing, Love

    & the Beauty of the Sea


    Social Marketing/
    PIO Section
    NC Public Health
    Association
    October 27, 2010

    If you want someone to sail a boat,


    dont describe the boat

    Convince them of the


    beauty of the sea.

    Hey, can I get a


    social marketer
    up in here?

    The Intervention
    Landscape
    Brochures
    & billboards

    Policy change

    Incentives

    What Arkansas
    did
    12

    Price
    Promotion
    Product
    Place
    13

    Social Marketing Influences


    Behavior in ALL Directions

    Really

    cool people

    Meet
    Interesting
    People

    Keep on the cutting edge

    Some

    D eep

    History

    There have been


    markets in Africa
    since long before
    the first European
    colonist arrived.
    -- George Ayitteh

    --Photo: Teseum

    A Way Cool History


    Cold war
    Vietnam War
    Hippie movement
    Civil rights movement

    19

    Social Marketing is like a


    porch light

    Scanning the Environment


    Its a Jungle Out There!
    Decreased funding
    In-turning focus on
    the family unit
    Communication alone
    does not move the
    needle
    Marketization of
    American society
    21

    Benefits for You!


    Use carrots
    More effective
    Efficient use of
    scarce funds
    Constantly evolving
    Find your lifes work
    Fun, easy and popular

    22

    Do you want to fall in love


    and sail upon the sea?

    Barriers
    Benefits
    Behavior

    23

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