Professional Documents
Culture Documents
Market Entry Strategies-Slides
Market Entry Strategies-Slides
territorial expansion
Inward/outward
internationalization
A natural way of internationalizing would be first
to get involved in inward activities (imports) and
thereafter in outward activities (export).
Relations and knowledge gathered from import
activities could thus be used when the firm
engages in export activities.
import
export
Marketing, sales,
Services at foreign market
1. Buying
2. at foreign market
Cadbury India came under the Kraft Foods fold after the US-based firm
acquired British candy maker, Cadbury Plc for $19.6 billion in January
this year.
Asked if Cadbury India will be selling more products from Kraft
portfolio, Kripalu said: "As of now we are still focusing on our core
confectionery business."
He, however, said integration process is still going on in terms of
synergising distribution channels of Cadbury and Kraft in India .
Commenting on the overall plans of Cadbury India, he said: "Capacity
is a challenge for us, as we look to drive up volumes. We need to
expand it and we will be doing it significantly."
He said the expansions will take place at the company's existing six
facilities in India but declined to share details such as investments
and envisaged additional output.
Cadbury sells chocolate brands, including Cadbury Dairy Milk, 5 Star
and Perk, along with snacks Cadbury Bytes and health drink Bournvita
among others in India.
Starting to manufacture
TANG in INDIA
Group assignment
What kind of specific marketing information
the international company needs to know to
design its marketing program for Indian market?
Define it according to 4 marketing tools
product (demand and supply), price, place,
promotion.
What to consider at the selection of a
suitable intermediary business partner at
the foreign market?
Group assignment
Identify opportunities and threats for INDIA
from being involved in the process of
internationalization and globalization.
Identify the factors of attractiveness of INDIA
for foreing direct investors and foreign
businesses operating.
What kind of specific marketing information
the international company needs to know to
design its marketing program for Indian market?
Define it according to 4 marketing tools
product, price, place, promotion
External factors:
socio-cultural distance between home country and
host country
Country risk/demand uncertainty
Market size and growth
Direct and indirect trade barriers
Intensity of competition, small number of relevant
intermediaries available
Choice of intermediary