Sales and Distribution

3
3.1

INTENSIVE DISTRIBUTION

PRODUCT CATEGORY-CHOCOLATES
With an estimated size of 30,000 tonnes as on 2008, the Indian chocolate

confectionary industry has a market value of 200 million USD. Chocolate once the
indulgence of the metro dwellers reaches millions of customers all across India
through a vast distribution network of approximately 5.5 lakhs outlets.
The chocolate industry has seen exponential growth in India since
independence, as a nation of sweet tooth has happily welcomed a foreign
confectionary as a part of everyday life. To meet the demand of raw cocoa, rising at a
rate of 15% annually and to reduce dependence on imports, cocoa production is
estimated to increase by 60% in India within half a decade.
The Indian chocolate market is dominated by multinational brands with
Cadbury holding a 70% market share, seconded by Nestle with about 25% market
share.

Bars and Moulded Chocolates: Forms the largest segment with 37% market
share

Counts: Forms the second largest market share with 30% market share.

Panned chocolates: 10% of the market

Assorted Chocolates