Professional Documents
Culture Documents
What Makes A
Great Brand?
2
45%
55%
75%
25%
Reason
Source: Kevin Roberts, the future beyond lovemarks, 2005 Saatchi & Saatchi
GREAT BRANDS ... have both high Respect and high Love
Source: Kevin Roberts, the future beyond lovemarks, 2005 Saatchi & Saatchi
Marlboro
1991
1971
1996
1980
2003
10
11
Source:
driving
prestige
safety