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All4.com
All4.com is the brand new website which launched this
year which encapsulates the breadth and diversity of
Channel 4 channels and programming. Catch up on and
find out about your favourite shows and films. Explore
and discover a range of exclusive content in 4 Shorts.
The website is divided into three intuitive sections:
On Demand- Catch up, shorts and programme guides
Now- The live broadcast stream or each of our channels
Next- What to watch out for next and premieres
61m
Page views
25m
Visits
49% 52%
Males
1534
51% 76%
Females
14m
Unique visitors
2.9
2.5
ABC1
Source: Adobe Analytics channel4.com (average Jan - Dec 2014), comScore channel4.com Dec 2013 3 month av, GB TGI Clickstream channel4.com Q4 2014 TGI = Target Group Index (all adults = 100)
On Demand
The home of our fantastic video on demand service, which hosts a
wide selection of programmes from Channel 4, E4 and More4.
As well as 30-day catch up, registered users can delve into a huge
library of classic programmes, including complete series of the
most memorable shows from the last 30 years. All this content is
available free of charge, with no limit to the amount watched and
can also be downloaded on iOS and Android to watch offline.
Registered users can receive recommendations based on the
programmes theyve already enjoyed, select favourites and set
reminders.
45m
VOD views
Current Total
13%
1.4
UK Adult Reach
47% 59%
Males
1634
53% 74%
Females
20% 11m
16-34 Reach
Registered Users
ABC1
Source: : Adobe Analytics (average Jan - Dec 2014), comScore Dec 2014 3 month avg., GB TGI Q1 2015, TGI = Target Group Index (all adults = 100)
VOD packages
Channel 4 VOD can now be targeted in 3 different ways:
by Genre, by Demographic or by Interest.
Genre targeting
Entertainment
Comedy
Drama
Specialist
Lifestyle
Food
Health
Homes
Factual
Docs
News
History
Comedy
Sitcoms
Shorts
Stand up
VOD packages
Channel 4 VOD can now be targeted in 3 different ways:
by Genre, by Demographic or by Interest.
Demographic targeting
Adults
16-34
Women
16-34
Men
16-34
Adults
ABC1
Women
ABC1
Men
ABC1
VOD packages
Channel 4 VOD can now be targeted in 3 different ways:
by Genre, by Demographic or by Interest.
Interest targeting
Film4
The online home of the UKs biggest film channel Film4 is watched
by more people than all of Sky Movies combined.
As well as 1000s of film reviews, interviews, clips and trailers, the
site hosts an area dedicated to Film4 productions, a reminder that
Film4 doesnt just show films, it makes them, too.
Another fantastic addition to the site is Film4 on demand, where
users can rent brand new releases plus a huge selection of library
titles to watch online or download to watch offline.
1m
Page views
522K
Visits
53% 46%
Males
1534
47% 69%
Females
ABC1
432K
Unique visitors
1.5
2.8
Source: : Adobe Analytics (average Jan - Dec 2014), comScore Dec 2014 3 month av, TGI Clickstream Q4 2014, TGI = Target Group Index (all adults = 100)
E4
E4s young 15-34 ABC1 audiences insatiable desire
for even MORE of their favourite TV shows.
From home grown hits such as the Inbetweeners,
Made in Chelsea and Hollyoaks to popular US
acquisitions such as The 100 and Revenge.
Find out more about the programmes or view on
demand.
1. Hollyoaks
2. The Inbetweeners
45% 59%
Males
1534
55% 54%
Females
ABC1
5. New Girl
More 4
More 4 is Channel 4s intelligent, challenging and
witty sibling with thought provoking content
centring around drama, arts and lifestyle.
Popular with an ABC1 25-44 audience. From
compelling US dramas such as The Goodwife to
insightful documentaries, homes and food
content.
2. Nashville
40% 49%
Males
4. Four In A Bed
5. Masters of Sex
2544
60% 35%
Females
ABC1
Source: C4 Internal Systems, TGI Clickstream Q4 2014, Net Observer / Harris Interactive
44% 48%
Males
1544
56% 73%
Females
ABC1
Source:, TGI Clickstream Q4 2014, TGI = Target Group Index (all adults = 100)
Creative Directory
Channel 4 has a wealth of experience in
creative partnerships. Please explore our
case studies and get in touch with us
directly to hear more and have a proposal
tailored to your advertisers unique needs.
4 Shorts
Dual Screen
Competitions
Takeovers
Bespoke campaigns
www.channel4sales.com/advertising/online/integrated_solutions
Collection Lounges
iVoDs
Channel 4 offers a range of market-leading interactive video formats on 4oD, including:
Ad
Bloom
Provides
the
advertiser with the opportunity to
layer the video with additional
interactive content. For example,
to present extra videos or
galleries, to data capture, or to
encourage the user to share or
like on Facebook.
Advertising opportunities
Leaderboard:
Billboards:
MPU:
Video:
All 4 HPTO:
Standard
12 CPM
30 CPM
15 CPM
30 CPM*
20K per day