S

C
I
M
O
N
O
C
E
H
T
L
HEA

S
O
LG
A
B
.
B
A
M
IL
S
A
IT
S
E
TEACHER: TER
BY: GROUP 2, MLS 2-C

K
C
A
N
S
IG
IB
K
KIBIG
BAR

KIBIG-KIBIG SNACK BAR

OWNED AND MANAGED BY BARBIE, BABE AND KEN PARTNERSHIP
PER CUSTOMER (CUSTOMERS NAME: HARJEET JALAF)
CHICKEN LAURIAT

Combinations

Rice
(tbsp)

Chicken
(bite)

Juice

UTILITY

MARGINAL
UTILITY

10

10

20

10

40

20

45
40

40

35
30
25
20

20

20

15
1010

10

5
0

B
UTILITY

MARGINAL UTILITY

COMBINATION

RICE
(tbsp.)

PANCIT
CANTON

JUICE

UTILITY

MARGINAL
UTILITY

20

20

30

10

50

20

80
70

20

60
50

50

4020

10

30

30

2020
10
0

B
UTILITY

MARGINAL UTILITY

COMBINATION
A

RICE SIOMAI
(tbsp.)
2
0

JUICE

UTILITY

MARGINAL
UTILITY

10

10

20

10

40

20

70

60

20

50

40

40

30

10

20 10

20

10 10

B
UTILITY

MARGINAL UTILITY

COMBINATION

RICE CHICHARON
(tbsp.)

JUICE

UTILITY

MARGINAL
UTILITY

40

40

40

60

20

90
8040

20

70
60

60

50
4040

40
0

30
20
10
0

B
UTILITY

MARGINAL UTILITY

COMBINATION RICE BUCHI

(tbsp.)

JUICE

UTILITY

MARGINAL
UTILITY

80

80

80

80

180
16080
140
120
100
8080

80
0

80
0

60
40
20
0

UTILITY

MARGINAL UTILITY

COMBINATION PANCIT SIOMAI JUICE

CANTON

UTILITY

MARGINAL
UTILITY

60

60

60

80

20

140

12060

100

80

80
0

6060

60
0

40

20

B
UTILITY

MARGINAL UTILITY

COMBINATION PANCIT
CANTON
A
2

UTILITY MARGINAL

CHICKEN
(bite)
0

JUICE
0

60

60

UTILITY

80

20

60

-20

140

12060

100

20

80

80

6060

60

40

-20

20

B
UTILITY

MARGINAL UTILITY

COMBINATION

PANCIT CHICHARON JUICE UTILITY MARGINAL

UTILITY
CANTON

60

60

80

20

80

140

12060

100

20

80

80

80
0

6060

40

20

A
UTILITY

MARGINAL UTILITY

COMBINATION PANCIT BUCHI

CANTON

JUICE

UTILITY

MARGINAL
UTILITY

20

40

80

60

80

160
140

60

120
100
80

80

80
0

60
4020
2020
0

A
UTILITY

MARGINAL UTILITY

COMBINATIONS

RICE (tbsp.)

CHICKEN
(bite)

JUICE

UTILITY

MARGINAL
UTILITY

100

100

10

80

-20

12

10

10

70

-10

14

12

12

60

-10

16

14

14

50

-10

250

200100

150

100100
80
50

-20

70
-10

C
UTILITY

MARGINAL UTILITY

60
-10

50
-10

THE HAPPIEST PICTURE:

-When Harjeet ate the combination A of rice,
chicken and juice which gained the highest
utility, 100.

KIBIG KIBIG SNACK

BAR

ANSWERS:
GUIDE QUESTIONS:
A.
CONSUMERS PREFERENCE
1. WHAT ARE THE FOOD MEAL THAT KIBIG-KIBIG SNACK BAR BE SERVING TO THEIR
CUSTOMERS?

RICE-CHICKEN-JUICE
RICE-PANCIT CANTON-JUICE
RICE-SIOMAI-JUICE
RICE-CHICHARON-JUICE
RICE-BUCHI-JUICE
PANCIT CANTON-SIOMAI-JUICE
PANCIT CANTON-CHICKEN-JUICE
PANCIT CANTON-CHICHARON-JUICE
PANCIT CANTON-BUCHI-JUICE

2. GIVE AT LEAST FIVE REASONS WHY THE SNACK BAR PREFERRED TO SERVE THIS MEAL.

IT IS COMPLETE WITH THE MEALS MOST CONSUMERS PREFER.

THE SNACK BAR COULD GAIN MORE PROFIT IN COMBINATIONS THAN SELLING THE MEAL
INDIVIDUALLY.

THEY FIND THE FOOD MORE CONVENIENT FOR THE CUSTOMERS.

3. WHICH OF THE COMPONENT OF THE LAURIAT ARE COMPLEMENTARY AND SUBSTITUTE ?

FOOD OR MENU COMPONENT COMPLEMENT (ENCIRCLE ) SUBSTITUTE (ENCIRCLE)

RICE CHICKEN PANCIT CANTON
PANCIT CANTON SIOMAI BUCHI
4. (MARGINAL RATE OF SUBSITUTION) AS YOU KEEP ON INCREASING THE NUMBER OF SERVINGS
WHICH DO YOU NOTICE ,

(A) AS THE COMBINATIONS OR SERVINGS ARE INCREASED, THE TENDENCY TOWARDS ADDITIONAL
SERVINGS DECREASES

BUDGET CONSTRAINTS :
PROVIDE COST ESTIMATES

1. HOW MUCH IS THE COST OF THE SERVINGS WHICH GIVES THE HIGHEST MARGINAL
UTILITY?

P49
DOES THE COST COMPLEMENT WITH THE STUDENTS BUDGET OR ALLOWANCE?

YES, IT FITS THE STUDENTS BUDGET

B.CONSUMERS CHOICE
1. IN OFFERING THE CHICKEN LAURIAT, WHAT HAS BEEN CONSIDERED BY KIBIG-KIBIG SNACK BAR?

COMPLETENESS AND AFFORDABILITY OF THE MEAL AND CUSTOMERS PREFERENCE

WHICH OF THE COMBINATIONS HAS THE HIGHEST MARGINAL UTILITY?

THE HIGHEST MARGINAL UTILITY WAS IN COMBINATION A OF RICE-CHICKEN-JUICE BECAUSE IT

REACHED THE CUSTOMERS UTILITY OF 100.

WHICH OF THE COMBINATIONS HAS THE LOWEST MARGINAL UTILITY?

THE LOWEST MARGINAL UTILITY WAS IN

IF YOU HAVE ATTAINED OR REACHED TO A COMBINATIONS WHICH GAVE YOU THE HIGHEST
MARGINAL UTILITY, WILL YOU STILL EXPERIENCE AN INCREASE IN MARGINAL UTILITY ON ANY
COMBINATIONS?

NO

D. THEORY OF CONSUMER BEHAVIOR

1. CONSTRUCT A SINGLE LINE OR STATEMENT THAT WOULD BEST DESCRIBE AND
MARKET THE FOOD SOLD BY KIBIG-KIBIG SNACK BAR. IT MUST BE ABLE TO CAPTURE
THE TASTES AND PREFERENCES OF THE CUSTOMERS.
LIFE IS TOO SHORT FOR AVERAGE FOOD! EAT LAURIAT AND GET MORE OF WHAT YOU
REALLY WANT!

Before

After

GROUP 2 :

MEMBERS:

JALAF, HARJEET

DELA TORRE, ED ZIGMUND

UMAHAG, YELL
ESTANISLAO, LISA MAE
LLAGAS, CHERRY
ALQUINTO, ED BRIAN
TUPAS, MARK ANTHONY