NL

In a nutshell, most of product was sold is accessories and in low basket size (<1500k) except for MT.
Product that have price less than 500k have very high CR ( more than 5% except 1 SKU Bt trnh chiu
Vesine V because this product is not popular product).
+ MT: Highest traffic in 4 CAT(1800 visits) and bring most revenue( 67%).
MT have 2 SKU work most effectively is Kyocera( high visit (370), high CR(0.54%)) and Z1 ( high visit(200),
very high CR(0.54%)) even 2 SKU is in medium basket size.
+ CE: CE have highest CR SKU: USB CZ52 (14%) with visit is high(100) and high item/order(1.5). One of
reason because this product quite cheap (150k) and good content and image and in top 100 SKU related to
order.
+ CA: CA have highest CR(4.34%) and have second highest CR SKU: Memory Card PQI U1C10 (13%) with
medium visit(80).
Potential Action:
+ Push some hot SKU in low basket size (<1500k) and especially some SKU have price less than 500K

LDN
Only SKU ArtubuS was pushed for testing purposed but it was not effective CR(0%) even when visit more than
1700
New Criteria from Marketing Team:
+ Basket size < 300k.
+ Available Stock.
+ Consider some case test new product or hot product and product with high discount.
+ Check effective of product if it was pushed before.

Reason why our product wasnt pushed:

+ They want to test the effective of the new methodology: Pushing to landing page instead of pushing to some focused SKU
because they said that they saw pushing to some focused SKU is not effective. After evaluating this, they will inform to us.
+ They also want to test that their new criteria effective or not before informing to all Categories.
+ They have plan to build a system to help us to check effective of this channel by our own.