1.

Branding Implementation Plan and Marking

Plan

Branding Implementation Plan

Goals:
to keep the stakeholders and general public informed about the project and achievements of the
project;
to ensure better coordination of activities in the area of public finance and local governance and
the overall socio-economic development through continuous, well-planned exchange of
information;
to raise awareness on good local governance, socio-economic sustainable development, active
community participation, gender, and other relevant areas covered to the extent possible by the
Project;
To promote the host country
Target audience:
Municipal officials and administration;
The Government of XYZ (targeted ministries)
International financing institutions and commercial banks operating in XYZ;
Business community and civil society (especially NGOs working on issues relevant to project
objectives);
International development partners / development agencies;
General public in XYZ
Key themes and messages:
Information on project background;
Key project details- overall objective, purpose and expected results;
Key activities and achievements of the Project;
XYZ= Executing Country