The 2015 MPEG DASH Superguide PDF

VOLUME 2, N O .
6
OF A SERIES O F BU YER S G U I DES TO P R O D U C T S A N D S E RV I C E S
THE 2015
MPEG-DASH
SUPERGUIDE
S EP TEMB ER
2015
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Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE
SEPTEMBER 2015
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Table of Contents
67
DASH INDUSTRY FORUM
MPEG-DASH State of Affairs

By Iraj Sodagar and Alex Giladi
72
BITMOVIN
Encode, Stream and Play

MPEG-DASH Content
With no buffering, low startup delay
and in the best possible quality
74
UNIFIED STREAMING
Tips for Successful
Living with DASH
By Simon Westbroek, Unified Streaming
76
80
MPEG DASH:
Bringing Benefits Beyond OTT
Delivering the Best Content on Every Screen
IRDETO
NAGRA
Why implementing a secure video player strategy is the answer
By Rodrigo Fernandes Product Director, Irdeto
By Simon Trudelle, Sr. Director Product Marketing, NAGRA
78
82
NeuLion Digital Platform:

Adding DASH In All The Right Places
When Will DASH Be Real? Today!
NEULION
DIGITAL PRIMATES
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SEPTEMBER 2015
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MPEG-DASH
State of Affairs
By Iraj Sodagar and Alex Giladi
INTRODUCTION
format for broadband and broadcast

channels, joining the growing trend of
taking DASH beyond its HTTP/1.1 roots.
The Digital Video Broadcasting (DVB)
consortium published its own DASH
client profile, aligned with DASH-IF IOP
3.0. The HbbTV Consortium, the widely
popular for delivery of catch up TV
and streaming service to TV in Europe,
published its V2.0 specification, which
uses the 2nd edition of MPEG-DASH.
In this article, we will present
an overview of the latest technical
development in DASH in this year, as
we moved towards publication of the
A year has passed since the last MPEGDASH Superguide was published. This
year saw a significant growth of DASH
deployments as well as its more mature
implementations, including the powerful
features of the MPEG-DASH 2nd edition
standard, which have no counterparts in
other adaptive streaming specifications.
The MPEG-DASH 2 nd edition key
features, the support for HEVC/H.265,
newer multi-channel audio codecs,
improved DRM, and advanced
advertising, made their way into the
recently released DASH-IF IOP V3.0
Implementation Guidelines. The
guidelines also include multiple
functionality improvements
for live linear streaming, from
improvements in reliability and
scalability to better accessibility
using CEA-608 and CEA-708
closed captioning standards.
This year also saw a widening
adoption of MPEG DASH by
other industry organizations.
In particular, ANSI/SCTE DASH
profiles were published for
North American TV Everywhere
operators. The upcoming
ATSC 3.0 terrestrial broadcast
specification adopted MPEGFigure 1. MPEGs current work items on DASH
DASH as its media delivery
MPEGs 3rd edition of DASH and the

deployment of DASH-IF IOP 3.0 by
industry and various consortia.
THIRD EDITION OF MPEG-DASH:

RICHER AND MORE ADVANCED
MPEG published the 1st and 2nd editions
of the DASH standard in 2012 and 2014
respectively and is currently working on
the 3rd edition of MPEG-DASH standard, a
new edition of the specification, by adding
and enhancing several features requested
by content and service providers. Figure 1
summarizes MPEGs activities on DASH
spec development.
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The new 3rd edition will support

enhanced server-client synchronization,
real-time network operation, improved
accessibility and security (authentication
and authorization), improved ad insertion
and tracking support, and improved
analytics. The 3rd edition also adds more
accessibility featuresa regulatory
requirement for many deployments.
Associated audio servicessuch
as narration for the blind and more
intelligible dialogue for the hard of
hearingas well as support for mixing
these at the player (receiver mix) will
be explicitly supported in the MPEGs
DASH 3rd edition. The 3rd edition extends
the same generic signaling mechanism
beyond DRM to provide content access
control mechanismsauthentication,
authorization and URL signing. It will also
allow for embedding generic parameters
in HTTP requestssomething mentioned
by Hulu in a recent Streaming Media article
(go2sm.com/dashguide1) as an issue they
encountered in their deployment.
DASH-IF: ALL ABOUT

LIVE, AD INSERTION,
AND SECURITY
player and the CDNs clocks will result in a

download error. Recognizing the problem,
this year MPEG provided a simple explicit
mechanism for synchronizing the player
and the CDNs clocks, using either pure
HTTP or standard timekeeping protocols
such as NTP.
Based on these advancements,
DASH-IF provided extensive guidelines
in its DASH-IF IOP V3.0. These guidelines
provide a detailed explanation of
the DASH timing model, various
live streaming use-cases and how to
create and offer robust live streaming
services. The guidelines provide
recommendations for implementing
simple DASH 1st edition based services as
well as more advanced live services based
on the DASH 2nd edition features such
as MPD update events. DASH-IF also
maintains an open source live simulator
to allow testing both classes of service.
Dynamic Advertisement
As with the DASH 2nd edition, advanced
advertisement is another major driver
of innovation. DASH-IF IOP 3.0 now
Figure 2 captures the

main interoperability
activities in DASH Industry
Forum (DASH-IF).
Robust Live Streaming

Live broadcast became
one of the major drivers
of DASH evolution. One
of the challenges there is
lowering the end-to-end
latency. The simplest first
step is to play from the
live edgenamely, to
download the most recent
segment the moment it
becomes available. At
this stage even a small
mismatch between the
Figure 2. DASH-IFs current interoperability activities
SEPTEMBER 2015
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contains a new section introducing

recommended DASH implementation for
two different paradigms of advertisement.
The native server-driven architecture
makes it possible to implement targeted
real-time advertisement using a generic
DASH client. An alternative app-driven
approach uses SCTE 35 cue messages to
indicate ad breaks and relies on the player
(which incorporates the DASH client) to
interact directly with an ad server.
DASH-IF also allows embedding a
VAST response into the MPD in order
to allow interaction with VAST tracking
servers. A much-simplified subset of
this functionalityreporting events
such as playback start, progress and
endwill be part of the MPEG-DASH 3rd
edition events and is already included
in DASH-IF IOP 3.0.
Closed Captions
DASH-IF IOP 3.0 now supports
embedded closed captioning in video
tracks the CEA-608/708 closed
captioning which is ubiquitous in
North America.
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Security
The MPEG-DASH specification stays
silent about concrete content and service
protection mechanisms, providing
only sufficient signaling that enables a
multi-DRM system. The MPEG-DASH
1st edition provided DRM signaling, and
MPEGs Common Encryption standard
provided a media-level framework, both
of which are used by DRM systems.
DASHIF IOP 3.0 provides updated
and more detailed guidelines for using
Common Encryption with multiple
DRMs signaling. It also provides
improved signaling mechanisms in
manifest for faster license acquisition.
Four new Interoperability Points (IOP)

DASH-IF IOP 3.0 combines all the above
features into four Interoperability Points:
and HEVC.) In other words, clients

supporting AVC/264 Main and HEVC
Simple use the same DASH engine,
while clients supporting AVC/264 High
and HEVC Main use a more advance
DASH engine handling events. Clearly
clients supporting AVC/264 High
or HEVC Simple can also play back
content encoded for AVC/264 Main and
clients supporting HEVC Main can also
play back encoded for the other three
interop points.
CPIX: Streamlining DRM

Backend Workflows
In addition to the DRM update in
DASH-IF IOP 3.0, DASH-IF recently
published its Content Protection
Information Exchange (CPIX) V1.0, that
defines an exchange format between the

service and content backend services.
The CPIX file contains key and DRM
information used for encrypting and
protecting DASH content, and can be
used for exchanging this information
among entities in many possibly different
DASH content preparation workflows.
Figure 3 demonstrates such exchange
between possible backend entities. The
CPIX file itself can be encrypted and
authenticated so that its receivers can be
sure that its confidentiality and integrity
are also protected.
The current version of the CPIX
document remains generic and only
defines a container for carrying key and
DRM information used for encrypting
and protecting DASH content.
1. AVC/264 Main: supports all DASH

tools of the guidelines except MPD
update events, for simple live
streaming and ad-insertion with
AVC coded content.
2. AVC/264 High: supports all DASH
tools of the guidelines including
MPD update events, for enhanced
live streaming and ad-insertion
with AVC coded content.
3. HEVC Simple: support all DASH
tools of the guidelines except MPD
update events, for simple live
HEVC 1080 and AVC coded content.
4. HEVC Main: support all DASH tools
of the guidelines including MPD
update events, for enhanced live
HEVC 1080 and AVC coded content.
Note that these interoperability
points are defined based on two
variations of DASH-IF IOP V3.0 feature
set (one with events and one without)
and two variations of video codecs
(one with AVC and, one with AVC
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Figure 3. CPIX provides a container format for exchanging key and DRM information between backend entities
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DASH IN OTHER CONSORTIA

DVB DASH Profile
DVB finalized published its DASH

client profile during the last year. The
specification is based on the MPEGDASH 2nd edition and was developed
in collaboration with DASH-IF. DVB
DASH profiles defines a client profile
for delivery of DVB content using HTTP
adaptive streaming. The specification is
aligned with DASH-IF IOP V3.0.
HbbTV 2.0
HbbTV 1.1 and 1.5 specifications
have been widely deployed by European
broadcasters and being considered or
deployed in other regions of the world.
The HbbTV consortium published its
2.0 specification in February 2015. This
specification uses the MPEG-DASH 2nd
edition and DVB DASH profile and is also
aligned with DASH-IF IOP V3.0.
SEPTEMBER 2015
the newly standardized HTTP/2 protocol,

standardized player analytics, content
aggregation and playback control, and
in-network quality optimization. The next
advanced step in latency reduction, i.e.
the end-to-end delay between the time
of capture and the time of play back, is
reducing segment duration as much as
possible. The simple solutionvery short
segment sizes and therefore small size
GOPscompromises video quality. MPEG
currently is experimenting with a more
flexible segment structure, which provides
decoupling tune-in latency (i.e. how long
does it take to start displaying video) from
download latency (i.e. how much time
passes between the moment a video frame
was encoded till it can be decoded).
DASH-IF:
UHD, Advanced Audio, and Beyond
DASH Industry Forum continues to play
SCTE 214
a central role in the DASH development.
SCTE published its set of MPEGDASH profiles as SCTE 214. The SCTE
DASH/FF profile is aligned with DASH-IF
IOP 3.0 with adaptations to the needs of
North American cable industry, such as
closed captioning and support for visionimpaired and hearing-impaired viewers.
SCTE-defined carriage of the ubiquitous
SCTE 35 cue message in MPEG-DASH
is also used in one of DASH-IF IOP 3.0
advanced advertisement use-cases.
On one hand, it collects industry feedback
ATSC 3.0
formats while the prevalence of legacy
ATSC is finalizing its next generation

standard, ATSC 3.0. ATSC 3.0 uses IP
for both broadcast and broadband. On
broadband, the specification uses MPEGDASH as required format for delivery of the
content. For broadcast and consequently
hybrid delivery, MPEG-DASH can be used
as one of two options.
clients does not hold back the rollout
FUTURE WORK
MPEG-DASH: Beyond the 3rd Edition

Beyond the 3rd edition, MPEG is
exploring new horizons, such as use of
on DASH implementation and deployment,

and on the other it collaborates with
MPEG as well as other SDOs in order to
improve and add features that are needed
by industry.
One of the unique benefits of the
adaptive streaming model is that it
allows much faster deployment of new
technologies, as the same content can be
made available in both older and newer
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JOIN DASH-IF
A successful standard is a standard
that is widely deployed by industry. Its
a standard that enables interoperability
among different vendors services and
solutions with no pain. DASH-IF is the
catalyst for DASH deployments. Its
members include more than 80 content
and service providers, encoding and
content preparation vendors, cloud and
CDN services, DRM providers, and client
implementers who want DASH to be
the universal standard of the over the
top (OTT) delivery. DASH-IF provides
implementation guidelines, test vectors,
conformance tools, live simulator and
reference player software to assist the
industry for faster deployments. It works
with various consortia to align their
specifications and therefore increase the
interoperability across various business
domains. At the same time, DASH-IF
collaborates with the industry to find the
new use cases and missing features from
the DASH standard, and collaborates
with MPEG and other consortia to find
the best possible extensions of standard
to address those use-cases.
If you are deploying or planning to
deploy OTT streaming services and
solutions, get engaged with DASH-IF.
This is the fastest way to learn the
DASH know-how, best practices, latest
developments, and to impact the future
of the multimedia streaming.
of new technologies. DASH-IF started

exploring delivery of ultra-high definition
(UHD), wide color gamut (WCG), high
dynamic range (HDR) and high frame
rate (HFR) video, and advanced audio
codecs such as AC-4 and MPEG-H.
A new version of CPIX format is also
under development which will support
the key rotation of live streaming. It
will also include a definition of APIs for
exchanging CPIX files and an improved
update versioning.
ABOUT DASH INDUSTRY FORUM

Formed in 2012, DASH-IF is the organization
responsible for promoting market adoption of
the MPEG-DASH standard for interoperable
streaming of multimedia content over Internet.
The organization publishes implementation
guidelines, facilitates interoperability testing and
collaborates with industry standards bodies to
align standard development activities. Additional
information about the organization and its 81
participating member companies is available at
http://dashif.org.
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SEPTEMBER 2015
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Encode,
Stream and Play
MPEG-DASH Content
With no buffering, low startup delay
and in the best possible quality
ONLINE VIDEO HAS CHANGED
The online video industry moves
quickly. Users are watching more videos
online than ever before, and viewing
grows continuously. Video consumption
is moving from traditional linear TV
towards ubiquitous video consumption
of live and on-demand content on any
type of device. Media streaming can be
technically complex, and content and
service providers often find it difficult to
deliver a satisfactory customer Quality of
Experience (QoE) with low startup delays,
no buffering, and best possible media
quality. These challenges are the result of
complexities introduced due to the large
variety of content formats, protocols,
transmission options, and device-specific
factors as well as continued innovations
including HEVC and 4K/UHD.
Content providers and video platforms
aim to bring their videos online as fast
as possible and make them streamable
on every platform and in Netflix-grade
quality. The percentage of viewers
who actually watch an entire video to
Smooth Streaming, Apple HLS, and Adobe

HDSwhich share the same principles
as DASHwill be replaced by the vendorindependent MPEG-DASH standard,
especially as this companys also
participated within the standardization.
So, this standard can be seen as the future
of online streaming. Major streaming
services like Netflix and YouTube already
use it, and this is their key to success.
its completion is low. In addition, low
conversion and poor engagement is a
common problem that creates costs for
content providers who want a higher
level of engagement and more customers.
However, these challenges also bring new
opportunities to deliver video content in
new ways to additional customers and
additional end points.
Therefore, the MPEG-DASH standard
was recently established to create
the convergence and interoperability
required for further large-scale market
growth. All previously existing adaptive
streaming standards, such as Microsoft
BITMOVIN: ENABLING THE

BENEFITS OF MPEG-DASH
The MPEG-DASH standard is just an
enabler that provides ways to deliver
content with low startup delay, no
buffering, and in the best possible quality.
The way how bitmovin implements the
MPEG-DASH standard is industry leading.
Our implementation of MPEG-DASH
delivers content with the lowest startup
delay going down to 100ms from page
load to first frame. Content created with
bitmovin plays without buffering and
in the best possible quality. Specifically,
bitmovin provides 100% better quality
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SEPTEMBER 2015
without buffering compared to the nextbest industry solution.
bitmovin delivers what

MPEG-DASH promises:
video streaming with
lowest startup delay
and no buffering, in the
best possible quality.
To deliver this experience, bitmovin
provides two products that can be used
independently but provide the best
experience when used together.
BITCODIN:
VIDEO ENCODING SERVICE
FOR ADAPTIVE STREAMING
bitcodin encodes videos 100x faster
and provides higher quality output than
any other encoding service. This means
encoding a 2-hour HD movie in just
two minutes, where others need several
hours. This is great for video content
companies in terms of time to market
as well as user experience.
The output format plays everywhere
on every device with low startup delay,
with no buffering, and without the need
for plugins like Flash or Silverlight, as it is
HTML5 adaptive streaming-compliant.
Therefore, cutting-edge streaming
standards such as MPEG-DASH are used,
which is the major format of providers

such as Netflix or YouTube.
Additionally, bitcodin provides
content encryption through Widevine
and PlayReady with MPEG Common
Encryption (MPEG-CENC). This solutions
allows our customers to encrypt their
content once but be able to use it with
multiple DRM systems in parallel or
independently.
bitcodin can be fully integrated into
your workflows to remove capacity
bottlenecks, as bitcodin scales with
your needs. Therefore, developers get
an easy-to-use, comprehensive, and
up-to-date API documentation with
great support. Together with various API
client implementations, examples, and
tutorials, this helps you to build Netflixgrade streaming systems in a minimal
amount of time, with less effort.
Try bitcodin for free at
www.bitcodin.com
BITDASH: HTML5 ADAPTIVE

STREAMING PLAYER
bitdash enables HTML5 adaptive
streaming with MPEG-DASH native in
your browserno need for plugins like
Flash or Silverlight. bitdash guarantees
for fastest loading and video startup
times with the best possible quality and
no buffering. While other solutions on
the market are struggling in stability
and performance, bitdash just works.
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In addition, bitdash enables the

playback of your DRM-encrypted content
in HTML5. We support multiple DRM
systems like PlayReady or Widevine
through MPEG Common Encryption
(MPEG-CENC), native in the browser
using HTML5.
bitdash offers a comprehensive
API and interfaces, which allow our
customers to customize the video
experience for their users in the way as
they want. This includes the styling of
the player or even using a chromeless
bitdash player and building every
control, fully customized to their needs,
using our API and interfaces.
Download bitdash for free at
www.dash-player.com
CONTACT US
For more information on our DASH
encoding, player and streaming solutions,
please contact us at
office@bitmovin.com or visit
www.bitmovin.com
ABOUT BITMOVIN
Bitmovinwhich is ranked by Streaming Media
as one of the Top 100 companies that matter
most in online mediaspecializes in adaptive
streaming solutions based on MPEG-DASH
and Apple HLS. bitmovins implementation of
MPEG-DASH delivers content with the lowest
startup delay going down to 100ms from
page load to first frame. Content created with
bitmovin plays without buffering and in the best
possible quality. Specifically, bitmovin provides
100% better quality without buffering compared
to the next best industry solution. bitmovins
product line consists of the cloud based video
encoding service bitcodin (www.bitcodin.com)
and the HTML5 adaptive streaming player
bitdash (www.dash-player.com). These two
products can be used independently, but when
using both together you get the best possible
experience. bitmovin actively participates in
standardization bodies, including ISO/IEC
MPEG, DASH Industry Forum, and IETF, which
allows bitmovin to further extend its industry
leading position in adaptive bitrate streaming.
www.bitmovin.com
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SEPTEMBER 2015
SPONSORED CONTENT
Tips for Successful

Living with DASH
By Simon Westbroek, Unified Streaming
Reading back my article published
in the DASH Handbook in 2013, I think
nothing has really changed when it
comes to supporting DASH. It is still a
complex matter. From its earliest days,
Unified Streaming has been a strong
supporter of MPEG-DASH, already
having an implementation in 2011,
before the standardization was even
finalized. At that time it felt that these
were pioneering days, as we didnt know
how the market would react and what
the adoption of market leaders would be.
Now we know that MPEG-DASH is here
to stay (probably), but we also see that
there is not merely one DASH profile. So
how do you cope with the creation of new
variants of DASH, and more importantly,
how do you reduce the time needed to
introduce new DASH profiles?
It might be nave to think you can
simply package your content to DASH,
store it on a web server, and enjoy the
benefits (control, flexibility, and simplicity)
of the DASH standard. Many different
DASH profiles have been added over
the years, and taking into account the
dynamics on the DRM side, this introduced
even more complexity than simplicity.
So what is the secret of a successful
DASH implementation, then? The secret
is 2-fold, or maybe 3-fold: First of all: Stick
to the standards. As we provide packaging
software for offline (Unified Packager) and

just-in-time packaging (Unified Origin),
we ran into situations many times where
players didnt play the video correctly.
Analysis on our side immediately led to
the conclusion that the standards were
not followedby the player. This is in
line with the tips given by Hulus Baptiste
Coudurier, who said: always follow the
standard, its your safeguard! The second
recommendation is to do as much dynamic
packaging as you can. Dynamic packaging
or just-in-time packaging will give you
the flexibility, amongst other benefits
like saving on storage, that you require to
quickly introduce new DASH profiles or
add different DRMs. The third one seems
to be a no-brainer, but is probably the most
difficult to decide on: What source format
do you use, have you been using, and will
you use going forward?
To show you why I think these tips are
crucial for successful living with DASH,
we would like to briefly discuss the
BBCs and maxdomes use cases. Both
use Unified Origin, and maxdome uses
Unified Origin with multiple DRMs.
USE DYNAMIC PACKAGING:

BBCS MEDIA FACTORY
MOVE TO DVB DASH
In collaboration with BBC R&D and
BBC Media Services, we have added
support for DVB-DASH. By supporting

DVB-DASH, the BBC will offer DASH
streams on supported connected TV
devices, mobile platforms, and as an optin on desktops via HTML5. The BBCs
choice for DVB DASH is straightforward,
as it specifies both the on-demand and
live profile of MPEG-DASH and is the
main candidate to be referenced again in
the popular hybrid TV standard, HbbTV
V2. The BBC is using Unified Origin
in the cloud (AWS) to do just-in-time
packaging. As we have added DVB DASH
to Unified Origin, the BBC will simply
have to install the new Unified Origin
software, thus making DVB-DASH
available to their iPlayer viewers. Just-intime packaging made their lives easy, as
no changes to the catalog were required.
CHOOSING THE
RIGHT SOURCE FORMAT:
MAXDOME IMPLEMENTING
DASH WITH WIDEVINE MODULAR
When Google announced it would
drop support for the NPAPI standard in
Chrome, German VOD service maxdome
started to investigate a solution to stream
MPEG-DASH with Widevine Modular to
satisfy customers using Google Chrome
with the new maxdome HTLM5 MPEGDASH player. The main challenge here
was that the catalogue of maxdome
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Figure 1.
PIFF2CENC overview. No need for re-encoding.
is 100% PlayReady encrypted Smooth

(PIFF). As Smooth and DASH are quite
close, we developed a new feature for
Unified Origin, called PIFF2CENC.
PIFF2CENC does what is says, using PIFFformatted content and transforming it to
CENC DASH, in this case in combination
with Widevine Modular. There is no
re-encryption needed; it just takes the
PIFF information and creates the CENC
boxes with appropriate PSSH signaling.
For maxdome, implementing PIFF2CENC
was quick and painless, and the best
thing of all is that using PIFF2CENC
(CENC) will open doors to quickly
implement other CENC DRMs for other
browsers. So what source format do
we advise? ISO Base Media File Format
(ISO-BMFF), or popularly known as: MP4
(including variants like fragmented MP4)
To recap a little upon what we have
done so far: In 2012 we showed PlayReady
protected DASH streaming for the VRT
2012 Olympics demo. At IBC 2012 we
showed DASH live streaming to HbbTV,
iPad, and desktop, which was one of the

attractions of the EBU stand. We support
DASH live and on-demand profiles but
also DASH264, and PlayReady, Marlin,
and Verimatrix are available for DRM. In
2013, we did the first CENC demonstration
at IBC with Inside Secure and NXP
software using PlayReady as DRM. As
for audio, next to AAC both DTS Express
and Dolby Digital+ are supported as well
as Fraunhofers HE-AAC multichannel
audio codec. We have added HEVC/H.265
streaming with DASH and recently added
support for DVB-DASH.
Sounds quite technical doesnt it? Well,
for us at Unified Streaming and member
of DASH-IF it is business as usual. We will
support as many industry standards as
possible including DASH in all its variants.
We are fanatical in developing products
strictly according to specifications, which
in turn makes sure our customers dont
lose any sleep at night.
Does that sound good to you? If so,
Unified Streaming Platform delivers on
the same complexity reducing promise

as that of DASH, but we also support all
the other formats like HLS, HDS, and
Smooth. So you dont have to choose now,
but can say to your customers, DASH?
Whenever you are ready, we have it. Tick
that box!
If youd like more information,
please contact us at:
simon@unified-streaming.com
ABOUT UNIFIED STREAMING
We are a leading provider of cross-platform
video streaming technologies. Dedicated to
help companies to create and execute smart
video streaming technologies. Our products are
in operation around the world with customers
ranging from broadcast networks and online
content distributors to small companies and
webcasters. The ease of use and reliability of our
solutions allow customers to shorten their time-tomarket. Our solutions fit into existing frameworks
(Apache, IIS, Lighttpd, Nginx) thus allowing for
greater return on existing investment. The Unified
Streaming Platform (USP) provides streaming from
one encode simultaneously to multiple players and
devices in combination with various DRMs.
WP76
SEPTEMBER 2015
SPONSORED CONTENT
MPEG DASH: Bringing

Benefits Beyond OTT
By Rodrigo Fernandes Product Director, Irdeto
We all share a common goal: to delight
consumers with an effortless experience,
delivering the content they want
instantly, on the device of their choice.
But as the streaming landscape becomes
increasingly fragmented across devices,
browsers, streaming technologies
and security mechanisms; the task of
preparing, protecting and delivering
video content is far from effortless.
For pay TV operators, the picture is
even more complicated. They routinely
deliver the same content both over
the top (OTT) and over the broadcast
channel. Most achieve this by deploying
completely separate ecosystems for OTT
and broadcast VOD. This unnecessary
duplication increases staffing costs,
support overhead, and integration effort.
The inevitable result is an increase in both
time to market and total cost of ownership
for each new service and device.
Operators dream of a silver bullet,
a single technology stack that will allow
them to break down operational silos and
reach all device types in a single workflow.
They want to ingest, prepare, manage,
protect, and publish each content item
once for many platforms. HTML5 and
DASH have brought us a step closer to this
goal, with a shared code base for apps and
a single adaptive streaming mechanism
across many devices. However, the spread
of DASH wont see other technologies such
as HLS vanish overnight.
Put simply, there is no silver bullet.

But there is scope for efficiency in a
landscape that involves multiple devices
and content protection mechanisms.
If operators are willing to break free of
existing silos, using DASH can allow
them to adopt a unified, flexible headend for both OTT and CA-protected
VOD. In this scenario, switching to
DASH can deliver tangible reductions in
operational expenses, integration effort,
and time to market as well as content
preparation and storage costs.
DASH IN ACTION
Many forward-thinking OTT services
have already adopted HTML5 and DASH
as their standards. Most have been driven
by Googles decision to drop support for
Silverlight from Chrome. The momentum
grew as Microsoft moved away from
Silverlight for the Edge browser in Windows
10 and Mozilla added the new HTML5
standards Encrypted Media Extension
(EME) and Media Source Extension (MSE)
support and Adobe CDM to Firefox.
Several of Irdetos customers have
already made the switch to DASH,
using HTML5 players to serve premium
movies, TV shows, and sports content.
DASH streams are encrypted with DRMs
such as Google Widevine using Irdetos
Rights solution, which also protects
HLS streams using PlayReady DRM for
delivery to iOS devices.
One customer, for example, has been

successfully using DASH since March
2015. This leading European OTT provider
is now ideally placed to roll out additional
DRMs for the same DASH streams as the
browser and device market develops.
Working on these real-world
deployments has given Irdeto a deeper
understanding of the benefits and pitfalls
associated with DASH. In particular,
we can now give practical advice on
the essential factors to consider when
deciding whether to buy or build HTML5
clients, players and DASH packagers.
Irdetos integration specialists have
also seen first-hand the importance of
matching the DASH packaging feature set
with the capabilities of the player. This
is essential to ensuring interoperability
between the packaged content and the
consumer-facing client.
EXTENDING DASH BENEFITS

TO BROADCAST VOD
HTML5 and DASH common
encryption (CENC) allow operators to
reach multiple OTT devices without
the effort and expense of encrypting/
packaging and storing multiple versions
of the same content. But for pay TV
operators who offer the same premium
content on secure STBs, it makes little
sense to limit their DASH roll-out to
OTT. The same DASH streams can be
encrypted with a common key that can
SPONSORED CONTENT
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SEPTEMBER 2015
be delivered to devices through studioapproved CA such as Irdetos Cloaked CA

or commercial DRMs, creating a truly
integrated hybrid service.
To successfully consolidate OTT and
broadcast VOD platforms, operators
need a unified head-end with a
management layer that abstracts content
business rules and user entitlement
information from individual protection
mechanisms. A single management
platform that governs both OTT and
CA services helps operators to reduce
the TCO of deploying, maintaining and
operating two separate systems.
In addition, it simplifies the video
delivery ecosystem, by reducing the
number integrations required between
different systems e.g. packagers/
scramblers and Subscriber Management
systems. This effectively halves the
costly and time-consuming integration
effort usually required for separate OTT
and broadcast VOD ecosystems.
A unified approach brings the goal
of effortless VOD management closer
to reality. Further efficiencies can be
achieved if content management is also
consolidated in a single platform.
SIMPLIFIED MULTISCREEN
RIGHTS MANAGEMENT
After abstracting business rules
and entitlements from the protection
technology in this way, its much easier
to roll out services to new devices,
browsers and client applications. It also
becomes easier to enforce account-level
limitations imposed by content owners,
even in an environment with both CA
and multiple DRMs.
The end customer finds it perfectly
reasonable to start watching a film on
their phone and see the rest on their
laptop, connected TV, or STB. They
dont know or care that this may involve
multiple DRM licenses plus a CA key. A
unified management platform, such as
Irdetos Integrated Management System,

allows the operator to track usage across
all protection mechanisms in a single
interface. Enforcing studio-mandated
rental periods for individual content
items becomes simple. Equally, the
operator can easily monitor and limit the
number of concurrent streams or unique
devices being used by each subscriber.
DASH IN THE RIGHT DIRECTION

Selecting a streaming technology
and management platform for the longterm is not a decision any operator takes
lightly. Many existing and potential
customers have sought Irdetos advice
on adopting a unified, hybrid approach.
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An integrated management platform

that supports best-in-class CA and all
major DRM types is the sensible solution.
Important selection criteria include the
availability of flexible APIs to facilitate
easy integration and a track record
of interfacing with leading encoder/
packaging technologies.
The DASH standard is DRM and
resolution agnostic, fitting it for a future
that is likely to include 4K, Ultra HD,
and a variety of new DRM technologies.
Recent talk of DASH royalties may be
troubling for any operator who has
considered (or already adopted) the
standard for their VOD platforms, but
the numerous benefits which DASH
can bring remain clear. With first-hand
experience of DASH deployments,
Irdetos multiscreen specialists have
become familiar with these and other
important considerations that apply to
all operators. From a relatively slow start,
DASH is now spreading. To truly reap the
benefits, broadcasters must be ready to
take the next step and standardize on
DASH for their VOD platform.
ABOUT IRDETO
At Irdeto, we believe that businesses must have
the freedom to innovate and the confidence
to take risks to be in control of their future. To
help our customers take control, we secure
their infrastructure and content and give them
the flexibility for the future with a technologyagnostic and service-oriented approach. Irdetos
powerful solutions and services enable content
owners and providers to securely deliver media
across all screens and devices in and out of the
home, as well as allowing platform operators
to offer innovative services beyond media. With
over 40 years of expertise in security, we have
the market insights from piracy and consumer
data, knowhow and proven track record to be
the trusted partner of choice. Irdetos unique
heritage as a subsidiary of multinational media
group Naspers (JSE: NPN) means that we are a
well-established and reliable partner. Please visit
Irdeto at www.irdeto.com
WP78
SEPTEMBER 2015
SPONSORED CONTENT
NeuLion Digital Platform:

Adding DASH In
All The Right Places
Dynamic Adaptive Streaming over
HTTP (DASH), also known as MPEG-DASH,
is an adaptive bitrate streaming technique
that enables high quality streaming of
media content over the Internet delivered
from conventional HTTP web servers.
The industry is moving to the next
level of maturity with MPEG-DASH. The
NeuLion Digital Platform has embraced
DASH. NeuLion is adding DASH to its
platform, as well as the industry leading
kits branded through MainConcept
and DivX. NeuLion handles the
challenging aspects of packaging,
content management, live services, and
playback to achieve a comprehensive
solution for internet video delivery.
Increased video quality through
resolution, color, brightness, frame rate,
and audio make it more important than
ever to embrace DASH for interoperability
and efficiency. Simply put, DASH is the
natural choice for the 4k resolution and
beyond. DASH helps normalize and scale
for these exciting formats and updates. It
also has the dramatic effect of decoupling
DRM from content packaging through
common encryption. All together, DASH
provides a solid foundation for the next
wave of internet content delivery.
Supporting DASH through the
end-to-end workflow is crucial. DASH
impacts a number of specific aspects of
the streaming value chain, from playlist

creation, muxing, and packaging to
HTTP server playlist/manifest file and
playback client. NeuLion has embraced
DASH in its widely used products to
ensure they work together, including
handling the demanding nature of live
events and managing an increasing
number of related assets.
With its professional and consumer
brands, NeuLion has a showcase
of solutions such as encoding with
MainConcept, delivery via the NeuLion
Digital Platform, and playback using
DivX Streaming on consumer electronics.
Using a common standard profile of isofflive-2011 it allows a seamless flow of high

value content up to 4K (2160p). NeuLion
is there at every step of the way, ensuring
consistency and interoperability. In
addition, NeuLion provides all the features
to power revenue-producing internet video
delivery services that delight consumers.
NEULION DIGITAL PLATFORM

The NeuLion Digital Platform is a
complete content management system
and service able to support thousands of
live events with various business models
and levels of interactivity. It supports
SPONSORED CONTENT
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SEPTEMBER 2015
adding metadata and interfaces for rich,

immersive sports viewing experiences
that keep customers engaged and
coming back for more.
The addition of DASH gives even more
peace of mind for handling complexity
and ensuring the broadest possible reach.
DASH fits seamlessly for content ingest,
encode, editing, protection, monitoring,
and delivery. Dynamic manifest
generation ensures up-to-date asset lists
as they arrive. With the DASH-enabled
platform, it is easier than ever to deliver
to multiple CDNs by simply changing
the base URLs. The platform was able to
plug in DASH quickly and seamless by
leveraging its established HLS workflow
for features such as ad-insertion.
Overall, supporting DASH enhances the
NeuLion Digital Platform and leverages
all its great features and capabilities.
DASH-compliant AAC audio streams

for H.265/HEVC or H.264/AVC video.
Fraunhofer AAC Encoder is included
in both the H.264/AVC Codec SDK and
HEVC SDK
PACKAGING AND ENCODING:

MAINCONCEPT KITS
PLAYBACK: DIVX STREAMING

IN CONSUMER ELECTRONICS
The quality and consistency of the

video bitstream is crucial to the overall
consumer experience. Some of the
most important and impactful DASH
specifications help guide the video
packaging process. The proven video
processing software development kits
from MainConcept are the primary
ingredients to enabling the best
possible video that supports DASH. The
MainConcept kit includes the following:
Getting consistent and fully

functional playback on consumer
electronic devices is a challenge. Adding
DASH helps; however, getting it all right is
still a daunting task. The DivX Consumer
Electronics Software Development Kit
(SDK) and Certification Test Kit (CTK)
make it quick and easy to support DASH.
Implementing the DivX kits ensures
playback of thousands of live and
on-demand videos from the NeuLion
Digital Platform. The DivX CE SDK
benefits include the following:
DASH Muxing and Packaging SDK,

which includes the DASH MP4
multiplexer for H.264/AVC DASH264 compliant VOD profile creation
and playlist generation to be used in
conjunction with H.264/AVC SDK to
encode the AVC video stream
DASH/H.265-compliant Live and
VOD profile creation to be used
in conjunction with HEVC SDK to
encode the HEVC video streams
DASH Live and VOD playback

achieved using DASH Demuxing and
Client SDK in combination w/ H.264/
AVC Decoder SDK or H.265/HEVC
Decoder SDK for PC Mobile SDK
enables DASH Demuxing and Client
for DASH.264 or DASH.265 playback
on mobile
Whether on its own or integrated as
part of the NeuLion Digital Platform, the
MainConcept kit provides you up-todate DASH functionality coupled with
the industrys leading software encoder
for professional content packaging.
Implements the DASH specifications

in playback stacks specific for
live streaming
Tunes parameters such as MBT,
TSB, and Segment size for 4K
live streaming
Supports audio switching that
is critical for live streaming for
WP79
presenting different audio feeds as

separate tracks
Allows client to optimize reading from
CDNs for the best 4K quality
Provides ad insertion techniques in
CE platforms
Leverages the CENC specification, for
easier integration into a robust DRM
and security framework
Implement advanced techniques to
support massive scale security and
license delivery for 4K live streaming
DivX technology has provided the
expert core technology in getting
internet video on consumer electronics
devices. Adding DASH is the natural
step to the already comprehensive list of
formats and specifications supported by
DivX Certification.
CONCLUSION
Getting DASH to the next level of
maturity is an important step taken in
the NeuLion Digital Platform. All the
great features of the platform are further
enhanced by DASH, allowing it to grow
as video moves to higher quality levels.
The MainConcept and DivX kits handle
seamless packaging and playback.
DASHs benefits of efficiency and
consistency will help NeuLion stay at
the forefront of Internet video delivery.
ABOUT NEULION
NeuLion is a worldwide leader specializing in
digital video broadcasting, distribution and
monetization. We deliver live and on-demand
content to every Internet-enabled device
imaginable; empowering media companies
and wowing audiences around the world
with interactive experiences leading the
digital revolution.
WP80
SEPTEMBER 2015
SPONSORED CONTENT
Delivering the Best

Content on Every Screen
Why implementing a secure
video player strategy is the answer
By Simon Trudelle, Sr. Director Product Marketing, NAGRA
OTT TV services are increasingly important to pay-TV service
providers as they deploy multiscreen offerings to complement
their core services and compete more effectively with internetbased rivals. But delivering them to consumer electronic (CE)
devices such as PCs, tablets, smartphones, video game consoles,
and smart TVs presents several significant challenges regardless
of the operators network typewhether telco, cable, or satelliteor streaming
protocols like MPEG-DASH. These include keeping control over device platforms
themselves, over content security, and over the overall TV experiencewhich can be
best achieved through the implementation of a secure video player.
KEEPING CONTROL OVER

DEVICE PLATFORMS
Service providers are dependent upon
strategic and technological decisions
taken by device manufacturers and
software platform providers. This can
leave them vulnerable, for example, to
changes in browser platforms used on
PCs and to the Android and iOS operating
systems powering mobile devices. This
can also mean that multiscreen TV
applications that worked previously may
suddenly stop streaming content, creating
havoc with subscribers and leading to calls
to customer-care centers, dissatisfaction
with the operator, damage to its brand,
and loss of revenue. Weve seen this
happen recently with Googles phasing
out of the Netscape Plug-In API (NPAPI)

in the Chrome browser. Rather than
cement and strengthen the relationship
between pay-TV service providers and
their customers, OTT TVif not deployed
carefullycould potentially end up
undermining customer confidence.

CONTENT SECURITY
Service providers also need to ensure
that content security standards are not
compromised by choosing a vertical,
per-device, per-platform, and per-browser
vendor approach, and that content usage
rules are respected. New industry
standards like MPEG-DASH have clearly
helped reduce streaming workflow
complexity as well as the risks and costs of

dealing with platform fragmentation. Yet
DASH does not answer all service provider
needs on its own. For instance, Hollywood
studios and other rightsholders need to
control content casting to larger screens
without authorization as it has become a
key concern in rights negotiations. A
secure player solution that can manage
this requirement and ensure that content
is played out on the intended screens as
laid down in the negotiated contract
(with secure reporting back to the
content rights owners) offers significant
value to service providers.

THE OVERALL TV EXPERIENCE
Last but not least, the provision
of a consistent set of pay-TV-centric
features and use cases, available across
all devices and platforms, is absolutely
key to the success of service providers.
Here again, such capabilities are
best provided by a secure player with
advanced capabilities that enrich the
user experience while increasing ARPU
and customer loyalty as well as use cases
such as controlled content casting or
sharing between devices.
SPONSORED CONTENT
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SEPTEMBER 2015
BEYOND SECURITY: WHY A

SECURE PLAYER IS REQUIRED
In the early days of OTT TV, the
licensing of premium content was
mainly a DRM issue. While relying on a
studio-approved DRM is the norm, new
requirementswhich result from the huge
uptake in OTT TV consumption and a new
market vision by content ownershave set
new expectations that increase the need for
service providers to adopt a multipurpose,
multiplatform secure player solution.
Today, service providers need to
look beyond content security to ensure
that their OTT TV services function
optimally. These include the provision of
the following:
together on the client side before

interfacing with backend systems, is best
achieved with a secure video player.
THE NAGRA MEDIALIVE

SECURE PLAYER
NAGRA has more than 20 years of
industry experience in securing the
business models of some of the worlds
largest pay-TV service provider and has
delivered multiscreen OTT TV solutions
to more than 20 leading pay-TV operators
worldwide including DISH Network in the
USA, Canal+ Group in France, Telefonica/
Canal+ in Spain, and StarHub in Singapore.
seamless consumer experience that

translates into a fast ROI while reducing
risks in terms of customer satisfaction,
costs overruns, and content-security risks.
With the NAGRA MediaLive Secure
Player, service providers can enable OTT
services with the best content on every
screen along with the following:
Faster time-to-market
Better device reach
Video trick modes
Enhanced and consistent QoE
Multi-CDN interfacing and

dynamic selecting
Lower operational costs

Fewer business risks
Multi-audio, close captioning and

multi-language subtitles
Parental and device playout control
Advanced features such as downloadto-go, electronic-sell-through and
dynamic advertising insertion
Detailed user-behavior analytics
The implementation of all these
functions, that need to be packaged
WP81
The NAGRA MediaLive Secure Player,

which embeds NAGRA anyCAST PRM,
a DECE and DTLA-approved DRM, was
designed to give service providers a
powerful tool for delivering a superior,
In addition, it ensures that service

providers are continuously protected
from potentially disruptive changes
by CE software providers and stay in
control of their OTT TV services as
technology evolves and as consumer
viewing habits develop.
For more information on how your
business can benefit from a secure player
strategy, download our latest white
paper and contact us at dtv@nagra.com.
NAGRA is involved in the DASH
standardization effort and is the lead
editor of the recently released content
protection information exchange format
(CPIXF), a specification that allows DRM
license service providers to perform easier
pre-integration with other components of
the streaming backend such as encoders
and CDNs, hence delivering significant
cost savings while improving time to
market and agility.
ABOUT NAGRA
NAGRA, a digital TV division of the Kudelski
Group (SIX:KUD.S), provides security and
multiscreen user experience solutions for the
monetization of digital media. The company
offers content providers and DTV operators
worldwide with secure, open, integrated platforms
and applications over broadcast, broadband
and mobile platforms, enabling compelling
and personalized viewing experiences.
Visit dtv.nagra.com for more information.
WP82
SEPTEMBER 2015
SPONSORED CONTENT
When Will DASH

Be Real? Today!
As each year passes, more and more web technologies are
heading in the direction of open standards, which is a great
thing. For decades, many industries have depended primarily
on open standards for interoperability. But these same
industries have often struggled to modernize and bring their
business to the web because of the lack of open standards.
The broadcast industry is a perfect example of a place
where this struggle has played out. Open standards have
allowed for interoperability between cameras, switching
boards, multiplexers, all manner of devices, even the radios
and televisions in consumers homes. While broadcasters
shifted from analog to digital broadcasts, a suite of standards
such as DVB (Digital Video Broadcasting) were in place to
oversee the change.
Several competing standards stand in the way of
broadcasters as they work to bring their content and business
online, only a few of which are open. Currently, internet
media delivery tends to happen in one or two ways, either
through real-time protocols (such as RTP, RTSP, RTMP,
etc.) or through the use of HTTP delivery. Today, the most
popular delivery option for media over the internet is HTTP.
A major reason for this is the robust internet infrastructure
that already exists to support HTTP traffic. At the same time,
there are several competing non-open standards that make
up the vast majority of HTTP delivery.
Apples HTTP Live Streaming (HLS), Adobes HTTP Dynamic
Streaming (HDS), and Microsofts Smooth Streaming (MSS) are
some of the more popular HTTP delivery standards today. Each
of these are solid choices, but they all share a single common
weaknessnone are an open standard.
Fortunately, better days are coming. MPEG-DASH exists
as an open alternative to these closed standards. Two of the
three companies with proprietary closed standards have been
actively involved in the formation and promotion of DASH.
Thanks to the efforts of browser manufacturers, MediaSource
Extensions (MSEs, another open standard), have become
available in many browsers, allowing delivery of DASH content
without requiring any additional plugins.
Sadly, the most common delivery format in the U.S. is HLS,

and Apple has shown little interest in supporting MSEs in their
browser, although recent versions of Safari on Mac OS do include
MSE support. But a change is clearly on the way. That change
will result in a massive growth in DASH delivery. Soon enough,
Apple will be forced to embrace the current open standard or
risk losing content that has made their platform so appealing to
its customers. The irony lies in the fact that Apple has boasted
so often about being the leader of the open web movement;
meanwhile, the company is the main hindrance delaying the
success of this open standard.
Repeatedly, we are seeing customers who are interested in
making use of MPEG-DASH, but many are afraid that DASH isnt
ready yet. We are frequently asked How long until people start
using DASH? What they dont realize is that many high-profile
video providers have already made the switch to DASH. Today, the
vast majority of YouTube streams are delivered in DASH. Netflix
has also embraced MediaSource Extensions and Encrypted
Media Extensions to deliver DASH content to web browsers.
The reality is that people waiting for DASH to be ready and
in wide scale use before adopting it themselves need wait no
longer. DASH is here and is a viable and widely used standard
today, especially for delivery to browsers.
MSEs are used to to stream DASH content to browsers. They
are a set of extensions to the HTML specification provided
by the W3C, which allows a programmatic interface to the
HTML video tag. Using MSEs, individual pieces (segments)
of content can be handed to the video tag. Prior to MSEs,
playing video in a browser mostly involved specifying a full
video file, and allowing for the browser to play the whole file
back as it was downloaded. With MSEs, pieces of the file can
be downloaded and handed individually to the Video tag,
allowing for decisions to be made in the process. This allows
for features such as adaptive bitrate (ABR) streaming, as the
decisions can be made to determine which quality of content
to play back next, seeking, trick play, etc. With the addition of
Encrypted Media Extensions (EMEs), the ability to play back
DRM protected content becomes available as well.
SPONSORED CONTENT
SEPTEMBER 2015
WP83
streamingmedia.com
At right is a simple example of a MSE player.

The first thing to notice is that this is a valid HTML
page, with JavaScript in the head element, and a video tag
in the body. The work is all done in the JavaScript to allow
interaction with the video tag through the MediaSource.
As the file begins, the necessary variables are created,
including an instance of the MediaSource, and an indication of
the numbering scheme of the segments. In a real world DASH
scenario, this information would be read from the manifest,
but for simplicity of explaining MediaSource Extensions, the
segment naming scheme is hard coded in this sample.
The startup method defines event listeners on the
MediaSource, gets a reference to the video tag and sets the
MediaSource as the source (src) of the video tag.
As the sourceopen event occurs, the opened method is
called. This method creates a sourcebuffer and adds it to
the MediaSource. Next it makes a request for the header
segment and appends the data into the source buffer
when it comes back. Lastly, it adds an event listener for the
updateend event, which notifies us that the header has
been read into the buffer. When updateend is heard, the
loadSegment method is called.
The loadSegment method checks if the current
segment number is lower than the maximum number of
segments (ie. Is there still content to be loaded) if there
is, it calls getSegment to load the next segment. The
getSegment method is very similar to the opened method,
except that instead of loading the header, it loads the
individual segments.
This is the process for how content can be streamed
using MediaSource extensions. For more complete
exampleswhich include manifest parsing, adaptive bit
rate, encrypted media extensions, and moretake a look at
dash.js, a fully free and open source DASH media player.
The future for DASH is bright, and we can all hope to work
with more open standards in the future.
ABOUT DIGITAL PRIMATES
Digital Primates is an elite consultancy focused on engineering world
class front end experiences. They have built video applications for
the worlds most watched live events, and routinely build enterprise
applications for many of the worlds largest brands. Their expertise
includes virtually all internet connected devices including web browsers,
plugins, desktop applications, mobile phones, tablets, connected TVs,
and set-top boxes such as Roku, TiVo, and Chromecast.
Jeff Tapper is a Senior Technologist at Digital Primates. He has been

building internet applications since 1995 and has authored over a
dozen books on Internet technologies. He was the initial architect of
the dash.js project, and is a frequent speaker at conferences around
the world, including IBC, NAB, Streaming Media East and West, and
many more. Jeff is based in New York City.
WP84
RECOMMENDED
READING
AND VIEWING
Want to find out

more about MPEG-DASH
and related news?
Check out these articles
and videos from
Streaming Media.
FEATURE ARTICLES
THE STATE OF MEDIA SERVERS 2015
HULUS MOVE TO DASH
Do we even need media servers in 2015? You bet we do; HTTP servers
simply arent up to live streaming and adapting to new technologies.
Heres a survey of the media server market as it stands today.
By Tim Siglin
By Nicolas Weil
The U.S. OTT services Baptiste Coudurier talks about the hard
workand black magicbehind the smooth migration to MPEG-DASH,
which now accounts for 75% of its traffic
go2sm.com/dashguide6
THE STATE OF VIDEO CODECS 2015

HTML5 COMES OF AGE:
ITS FINALLY TIME TO TELL FLASH GOOD-BYE
By Jan Ozer
Media source extensions, encrypted media extensions, and DASH
offer new possibilities for player-based DRM and increase HTML5s
appeal to video publishers.
By Jan Ozer
H.264 still accounts for most video encoding today, but HEVC/H.265
and VP9 are beginning to make noise. What will 2015 bring?
TRANSCODING TRENDS FOR 2015

By Adrian Pennington
AN UNHAPPY SURPRISE:
MPEG LA IS FORMING A PATENT POOL FOR DASH
What are operators and MVPDs looking for from todays transcoding
solutions? Automation, flexibility, and future-proofing are high on
the list, and the old hardware vs. software debate continues.
By Jan Ozer
Just when Media Source Extensions and Encrypted Media Extensions

are making HTML5-based video playback a reality, DASH royalties
threaten to derail it.
THE CHANGING FACE OF DRM:

WHERE DO WE STAND IN 2015?
By Jan Ozer
IS FLASH UNDEAD?
WHAT WILL IT TAKE TO FINALLY KILL THE BEAST?
By Robert Reinhardt
Everybodys using HTML5 and MPEG-DASH these days, right? Not so
fast. Reports of Flashs death have been greatly exaggerated.
Digital rights management is more important than ever. Heres a

look at the options available and how they can help you protect and
monetize your content.
HTTP/2.0 AND DASH:

PLANNING TOMORROWS IMPROVED VIDEO DELIVERY
THE STATE OF MPEG-DASH 2015
By Christopher Mueller
By Nicolas Weil
Presenting the past, present, and future of MPEG-DASH, the standard
thats transforming the entire video landscape in a quiet revolution.
In this guest post, Bitmovins CTO and co-founder explains how

HTTP/2.0 will solve the problems of previous generations and
seamlessly integrate with DASH.
PUBLISHED BY
WILL MSE/EME/DASH LEAD TO SIMPLER WORKFLOWS?

DONT BET ON IT
By Jan Ozer
What the online video industry needs is simple standards for reaching all
viewers. But when have standards ever simplified online video?
HOW TO: BUILDING A DASH VIDEO PLAYER

As the MPEG-DASH standard grows in popularity, a common question is
Where are the players to consume DASH content? In this session, we will
explore how to consume DASH content, including parsing the manifest,
retrieving the segments, choosing appropriate bitrates, and playing back the
content. This session will focus on playback natively in a browser without
plugins, but is also applicable to Flash, Android, and iOS developers.
DASH IN THE REAL WORLD: WHAT YOU CAN DEPLOY TODAY
STREAMING MEDIA CONFERENCE VIDEOS

IMPLEMENTING NEW TECHNOLOGIES WITH MPEG-DASH
Ever wanted to zoom in to a player during a live basketball game, or have
your cellular network work with your phone to avoid re-buffering? This
session explores some of the new technologies being brought to the
table by the next version of MPEG-DASH to address these and other
enhancements in OTT delivery. This session covers server and network
assisted DASH (SAND), improved DASH streaming using HTTP 2.0,
WebSockets, and tile streaming using spatial relationship descriptors.
REPLACING FLASH: ADAPTIVE STREAMING AND DRM IN HTML5
This session examines commercial deployments of DASH based solutions

across the spectrum of media delivery. Learn from operators why they
made the decision to move to DASH, lessons learned in the practical
implementation of DASH, and future plans around this format. Come
find out what you can actually deliver using MPEG-DASH with existing
products and services in market today.
ULTRA HD QUALITY OF EXPERIENCE WITH MPEG- DASH

A comprehensive overview of MPEG-DASH including where we are
headed in getting to Ultra HD distribution, for which UHD content is
one cornerstone. We provide a definition for Quality of Experience for
UHD MPEG-DASH- based services, and evaluate the QoE for UHD
MPEG-DASH-based services.
The Media Source Extensions and Encrypted Media Extensions are

the standardized toolsets that enable browsers to deliver adaptive
streaming and digital rights management without plug-ins. This session
details what these extensions are, how theyre being supported by the
different browser and tools vendors, and how soon those delivering
premium content will switch over from plug-in-based technologies to these
standards. If you are considering replacing Flash with HTML5 standardsbased technologies, this session details how and when you can do it.
MPEG-DASH FOR DISTRIBUTION OF BROADCAST CONTENT

Expanding on the previous MPEG-DASH session a panel of experts
discuss how content owners will be turning to MPEG- DASH for OTT
delivery, including production and distribution formats, workflow,
and network and device issues.
COMING NEXT ISSUE
Superguide #7, Vol. 2, October 2015

THE 2015 ENTERPRISE VIDEO SUPERGUIDE
One of the surest ways to improve an organizations bottom line is to utilize
online video for both internal and external communications. And unlike days
past, when video communications were reserved for large-scale events, solutions
are now available that make video the cost-effective choice for everything
from executive announcements and external marketing to departmental
presentations and small group training sessions. These solutions address many
of the challenges faced in enterprise video applications, including the following:
storage, indexing, searchability, closed captioning, translation, security,
cloud vs. on-premise vs. hybrid, multiscreen compatibility, and future-proofing.
Download more Superguides at www.streamingmedia.com/whitepapers.
Questions or suggestions about the Superguides? Contact super@streamingmedia.com or call 250.933.1111 today.
PUBLISHED BY
WP86
SEPTEMBER 2015
SPONSORED CONTENT
SUPERMARKET
NEW GEAR
USED GEAR
S E RV I C E S
JOBS
S TA RT U P S
MORE
COMING
NEXT ISSUE
Superguide #7, Vol. 2,
October 2015
Axinom CMS enables media vendors to build
customer solutions for management, encoding,
and delivery of DASH Live and VoD streaming.
Axinom Apps enable DASH video on all consumer
devices (HTML5, iOS, Android, Windows, Xbox,
Smart TV). Axinom DRM 6 is a highly scalable
multi-DRM service (supporting Widevine,
PlayReady and Fairplay).
AXINOM
Kurgartenstrasse
37
Frth, BY 90762
GERMANY
Phone: +49 911801090

info@axinom.com
http://www.axinom.com
THE 2015 ENTERPRISE

VIDEO SUPERGUIDE
One of the surest ways to improve an organizations bottom line is to
utilize online video for both internal and external communications.
And unlike days past, when video communications were reserved for
large-scale events, solutions are now available that make video the
cost-effective choice for everything from executive announcements
and external marketing to departmental presentations and small group
training sessions. These solutions address many of the challenges
faced in enterprise video applications, including the following: storage,
indexing, searchability, closed captioning, translation, security, cloud vs.
on-premise vs. hybrid, multiscreen compatibility, and future-proofing.
Download more Superguides at

www.streamingmedia.com/whitepapers.
Questions or suggestions about the Superguides?

Contact super@streamingmedia.com
or call 250.933.1111 today.
ADVERTISING & SPONSORSHIPS

Need Exposure? Qualified Leads? More Business? LOOK NO FURTHER.
Streaming Media, an Information Today, Inc. company, is a diversified news media company serving and educating
the streaming media industry and community. Originally founded in 1998, the company was sold by Penton Media to
Information Today, Inc. in December 2002. Our business consists of three core areas: StreamingMedia.com, exhibitions and
conferences, and research and publications. Led by a team of recognized industry experts, Streaming Media is dedicated to
providing industry professionals and corporations utilizing digital media technology with global real-time news, resources,
and services through editorial, discussion lists, feature articles, webcasts, and much more.
Streaming Medias self-qualified 2013 C- & VP-level purchasing decision-maker audience represents billions of dollars
of real annual budget ready to be spent on online-video-related products and services. Regarded as the filter of the
industry, buyers turn to Streaming Medias advertisers as the trusted brands to do business with in the space.
FOR QUESTIONS REGARDING PRINT, ONLINE, & EXHIBITION SALES, CONTACT:

North America and Rest of World Sales: JOEL UNICKOW
Publisher, Streaming Media
Tel: (250) 933-1111
Mobile: (250) 797-5635
joel@streamingmedia.com
UK and Europe Sales: SJOERD VOGT

Tel: +44 (0)1367 241707
Fax: +44 (0)700 601 9221
Mobile: +44 (0)7810 253111
svogt@streamingmedia.com
http://www.streamingmedia.com/About/How_to_Advertise
2015
VOLUME 2 NUMBER 6 OF A SERIES OF BUYERS GUIDES TO PRODUCTS AND SERVICES
GOLD SPONSOR
DASH INDUSTRY FORUM
3855 SW 153rd Drive
Beaverton, OR 97003
USA
Phone: (503) 619-4119
http://dashif.org
For recent articles that discuss the DASH-IF, see go2sm.com/dashif
SILVER SPONSORS
BITMOVIN
Lakeside B01
Klagenfurt, Kaernten 9020
AUSTRIA
Phone: +43 664 88697790
http://www.bitmovin.com
315 Olson Way #317

Sunnyvale, CA
USA
For recent articles that discuss bitmovin,

see go2sm.com/bitmovin
UNIFIED STREAMING
IRDETO
For more information and recent articles about Unified Streaming,

see go2sm.com/unifiedstreaming
For recent articles that discuss Irdeto,

see go2sm.com/irdeto
Stadhouderskade 54hs
Amsterdam, 1072 AB
NETHERLANDS
Phone: +31 20 233 8801
http://www.unified-streaming.com
Taurus Avenue 105

Hoofddorp, 2132 LS
NETHERLANDS
Phone: +31 23 556 2000
http://irdeto.com/index.html
NEULION
1600 Old Country Road

Plainview, NY 11803
USA
Phone: (516) 622-8300
http://www.neulion.com
For more information and recent articles about NeuLion,
see go2sm.com/neulion
NAGRA
DIGITAL PRIMATES
Route de Geneve 22
Cheseaux, 1033
SWITZERLAND
Phone: +41 21 732 03 11
http://dtv.nagra.com
5450 N. Cumberland Ave.

Suite 130
Chicago, IL 60656
USA
Phone: (773) 693-7800
http://www.digitalprimates.net
For more information and recent articles about NAGRA,

see go2sm.com/nagra
For information on participating

in the next white paper
in the Superguide series, contact:
For recent articles that discuss Digital Primates,

see go2sm.com/digitalprimates
Joel Unickow, Publisher joel@streamingmedia.com

143 Old Marlton Pike, Medford, NJ 08055
TEL: 250.933.1111 MOBILE: 250.797.5635

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VOLUME 2, N O .

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

DASH INDUSTRY FORUM

MPEG-DASH State of Affairs

Encode, Stream and Play

By Simon Westbroek, Unified Streaming

Delivering the Best Content on Every Screen

Why implementing a secure video player strategy is the answer

By Rodrigo Fernandes Product Director, Irdeto

By Simon Trudelle, Sr. Director Product Marketing, NAGRA

NeuLion Digital Platform:

When Will DASH Be Real? Today!

format for broadband and broadcast

MPEGs 3rd edition of DASH and the

THIRD EDITION OF MPEG-DASH:

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

The new 3rd edition will support

DASH-IF: ALL ABOUT

player and the CDNs clocks will result in a

Figure 2 captures the

Robust Live Streaming

Figure 2. DASH-IFs current interoperability activities

contains a new section introducing

Four new Interoperability Points (IOP)

and HEVC.) In other words, clients

CPIX: Streamlining DRM

defines an exchange format between the

1. AVC/264 Main: supports all DASH

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

DASH IN OTHER CONSORTIA

DVB finalized published its DASH

the newly standardized HTTP/2 protocol,

a central role in the DASH development.

On one hand, it collects industry feedback

formats while the prevalence of legacy

ATSC is finalizing its next generation

clients does not hold back the rollout

MPEG-DASH: Beyond the 3rd Edition

on DASH implementation and deployment,

of new technologies. DASH-IF started

ABOUT DASH INDUSTRY FORUM

Your vote matters!

Transparent Video Caching Solution

Voting closes October 1st!

Visit streamingmedia.com/readerschoice to vote!

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Smooth Streaming, Apple HLS, and Adobe

BITMOVIN: ENABLING THE

without buffering compared to the nextbest industry solution.

bitmovin delivers what

which is the major format of providers

BITDASH: HTML5 ADAPTIVE

In addition, bitdash enables the

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Tips for Successful

software for offline (Unified Packager) and

USE DYNAMIC PACKAGING:

support for DVB-DASH. By supporting

is 100% PlayReady encrypted Smooth

iPad, and desktop, which was one of the

the same complexity reducing promise

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

MPEG DASH: Bringing

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE

Superguide 6: THE 2015 MPEG-DASH SUPERGUIDE