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Santam Case Study
South Africas Largest Short-term
Insurer Launches Mobile App
Management Strategy with Apperians
Cloud-based Platform
Apperian, Inc. info@apperian.com US +1 617.477.8740 | EU +33 (0)1 53 43 29 82 | UK +44 (0)207 562 8921
Ever the pioneer, leading South African insurance company Santam recog-
nizes the role of technology innovation in maintaining an edge in a most
competitive industry. But crafting its digital strategy is not without chal-
lenge, due in part to its distributed intermediary network of more than
2,000 brokers. More and more, theres an expectation that companies will
provide its employees and intermediaries with tools to enable them to be
more self-sufcient.
QuickView enables brokers to look up customer policy and claim details
QuickQuote a tool for determining premiums
e-brochures contain all of Santams policy and product information
Santam needed a secure method for distributing the apps to broker devices it
didnt control without putting them in the Apple iTunes store.
In Search of Low-touch Solution for App Distribution
We didnt want to host something on our infrastructure, says Santam
Digital Projects Team Lead Henri Knoesen. But we wanted to provide a
professional-looking catalog that was easy for our not-so-tech-savvy
brokers to use.
However these brokers arent tech savvy. So in addition to getting them up
to speed on the latest Santam products and policies, technology was the
central theme of this years annual Intermedary Conference. In advance of
the conference, the company internally developed several mobile app tools
to enhance broker productivity and facilitate the claims process:
Some solutions were too focused on mobile device management (MDM),
while others lacked the ability to provide an elegant app storefront. Ulti-
mately Knoesen determined that Apperians enterprise mobile app manage-
ment (MAM) suited Santams needs most closely.
Apperian was selected because its cloud-based platform provided Santam
with a professional-looking, branded enterprise app catalog that was simple
to deploy in the short-term, and ofers long-term seamless scalability for its
thousands of employees and broker intermediary network. Apperian makes
it simple to manage app updates and new releases.
Apperian, Inc. info@apperian.com US +1 617.477.8740 | EU +33 (0)1 53 43 29 82 | UK +44 (0)207 562 8921
Apperians ease of use for both users and administrators also played a key
role in the decision-making process. Within hours of creating an Apperian
account, Santam mobile administrator Alex van Olst was up and running in
Apperians cloud-based MAM platform, and within a week had a fully func-
tional app catalog ready for brokers. Apperian greatly simplifes the process
for creating and managing secure apps, and then to distribute, update,
monitor, and provision them across a workforce.
Ease of Use Critical for Adoption
Creating our mobile app catalog on the Apperian platform was pretty
much DIY, says Knoesen. We had a few questions that Apperian answered
immediately that streamlined the deployment process even further.
Santams app catalog was unveiled at this years Intermediary Conference to
great fanfare and positive reaction by brokers. Apperian provides the bro-
kers with a familiar app store interface from which to choose apps, view ad-
ditional information, and access app-related training materials on their iOS,
Android, and Blackberry devices.
To date more than 1,000 brokers have logged into Apperian, and Knoesen
believes the company is on a great track for rapid mobile app adoption to
ensure brokers and Santam alike achieve their business goals. Future plans
for mobile app deployment through Apperian include giving its almost
3,000 employees access to a staf directory with a social media element, to
encourage connectivity among its large workforce.
This is just the beginning of our digital journey, says Knoesen. We view
Apperian as a long term partner because the company is highly respon-
sive, is continuously evolving the Apperian interface and functionality, and
will scale alongside our mobile app strategy.
Challenges
Why
Apperian?
Santam needed a solution to provide mobile apps to its distributed
external broker network of more than 2,000in less than a week
to a non-tech savvy broker populationand without any control of
the brokers mobile devices.
Apperian was selected because its cloud-based platform provided
Santam with a professional-looking, branded enterprise app catalog
that was simple to deploy in the short-term and ofers long-term
seamless scalability for its thousands of employees and broker inter-
mediary network.
Apperian, Inc. info@apperian.com US +1 617.477.8740 | EU +33 (0)1 53 43 29 82 | UK +44 (0)207 562 8921
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Met business goal of putting mobility strategy in motion with
a scalable, evolving solution
Deployed Apperian in less than a week to meet conference
deadline because of reduced complexity
Provided 2,000 broker intermediaries anytime/anywhere
access to mission-critical apps through professional, Santam-
branded app storefront
Benefts