DIABETASOL

DIGITAL ASSET REVIEW

COMPETITOR COMPARISON

Website
Sampai pada saat review ini ditulis, Diabetasol belum memiliki situs resmi.
Ketika dicari melalui situs google audience akan diarahkan ke situs Kalbe dan
marketplace khusus produk-produk yang bernaung di bawah bendera Kalbe.
Serupa dengan Diabetasol, Thermolyte Diet Sugar merupakan salah satu
kompetitor juga tidak memiliki situs resmi, hanya ada situs PT. Nutrindo Jaya
dan marketplace khusus produk-produk mereka.
Adapun kompetitor lain yang memiliki situs resmi diantaranya: Diasweet,
Tropicana Slim, Equal dan Stevigrow.

Top Brand Award 2012

Top Brand Award 2013

Top Brand Award 2014

Top Brand Award 2015

Source : SWA

Diasweethealthy.com

Source : alexa

Tropicanaslim.com

Source : alexa

Tropicanaslim.com

Source : alexa

Tropicanaslim.com

Source : alexa

Equalindo.com

Source : alexa

Stevigrow.com

Source : alexa

Social Media Comparison

Facebook

Source : Facebook Insight

Diabetasol Facebook

Last 30 days

Source : Sociograph

Last 30 days

Source : Sociograph

Source : Sociograph

Diasweet Facebook

Last 30 days

Source : Sociograph

Source : Sociograph

Last 30 days

Source : Sociograph

Thermolyte Diet Sugar Facebook

Last 30 days

Source : Sociograph

Last 30 days

Source : Sociograph

Source : Sociograph

Equal Indonesia Facebook

Last 30 days

Source : Sociograph

Last 30 days

Source : Sociograph

Source : Sociograph

Tropicana Slim Facebook

Last 30 days

Source : Sociograph

Last 30 days

Source : Sociograph

Source : Sociograph

Diabetasol Twitter

Source : Twitalyzer

Source : twitonomy

Source : twitonomy

Source : twitonomy

Source : twitonomy

Thermolyte Diet Sugar Twitter

Source : Twitalyzer

Source : twitonomy

Source : twitonomy

Source : twitonomy

Tropicana Slim Twitter

Source : twitonomy

Source : twitonomy

Source : twitonomy

Source : twitonomy

Instagram
Usia account dan jumlah followers Instagram Diabetasol masih terlampau kecil
untuk dapat dilihat reportnya.
Terlampir report untuk Instagram dari account Tropicana Slim

Charts

Instagram Account Report

MOST ENGAGING POST

INSTAGRAM POSTS

ENGAGEMENTS

ENGAGEMENTS PER POST

All Posts

40

5,689

142.2

Photo Posts

39
1

5,410
279

138.7
279.0

Video Posts
Gara-gara gak mau pakai gula,
yang manis di foto jadi gak
ma...

2/8/2016

Source : Simply Measured

Tropicana Slim

MOST ENGAGING FILTER

MOST ENGAGING LOCATION

Normal

NA

Engagement
Comments

Likes

Engagement

Total Engagement

5,689

1.2K
1.0K

Engagement
800

Engagement as a % of Followers

34.7%

600
400

INSTAGRAM LIKES

200
0

Posts

7
6
5
4
3
2
1
0

Source : Simply Measured

Videos Posted

Photos Posted

per photo
per video
INSTAGRAM
COMMENTS

per photo
per video

5,487
134.3
249.0
202
4.4
30.0

Gara-gara gak mau pakai gula, yang manis

di foto jadi gak manis beneran.
Makanya pakai #TropicanaSlim yang bisa
bkin yang manis di foto jadi #ManisBeneran
Yuk ikuti #ManisBeneran Photo Competition
with #TropicanaSlim
Dap

February 08, 2016

Instagram Engagements
2.0x compared to brand average

Source : Simply Measured

291

Gara-gara nggak mau pakai gula,

yang manis di foto jadi nggak manis
beneran.

Di hari imlek, biasanya mi disajikan tanpa

dipotong-potong sehingga bentuknya tetap
panjang. Ini karena mi menyimbolkan
panjang umur. Maka dari itu, semakin
panjang mie, maka semakin panjang umur
seseorang yang memakannya

Pakai #TropicanaSlim.
Bikin yang manis di foto, jadi manis
beneran.

January 22, 2016

#TropicanaSlim the sweetness of life!

Instagram Engagements
2.0x compared to brand average

February 07, 2016

279

Instagram Engagements
1.3x compared to brand average

187

Selamat untuk pemenang

Kompetisi Foto
#GakMasalahDong bareng Mi
Tropicana Sli

Gara-gara gak mau pakai gula,

yang manis di foto jadi gak
manis beneran.
Mak

December 22, 2015

Happy weekend, healthy

people!
Saat ini sedang berlangsung
#TropicanaSlim Fo

February 12, 2016

Di balik manisnya, ternyata

madu pun menyehatkan loh,
healthy people!
Madu m

December 18, 2015

January 01, 2016

187

177

167

163

Instagram Engagements

Instagram Engagements

Instagram Engagements

Instagram Engagements

Menambahkan 1 cangkir kopi

tanpa gula sebelum
berolahraga bisa membantu
pemba

Daging seringkali dituduh

sebagai makanan penyebab
kolesterol tinggi, benarka

Love yourself enough to live a

healthy lifestyle!
#love #healthy #lifestyle

Cermati kandungan Garam

yang tersembunyi pada
makananmu!
Bisa saja kandungan

February 01, 2016

December 20, 2015

February 13, 2016

February 11, 2016

161

155

154

152

Instagram Engagements

Instagram Engagements

Instagram Engagements

Instagram Engagements

Source : Simply Measured

Keyword Mentions in Comments

Most Active Commenters

Mentions

Comments

di
ini

10

12

14

16

18

tropicanaslim
0
deac hdraa

yg

intendewiii

ada

puteridinanti

bisa

hendravitara

sama

masqan
dayuu25

tropicana
kamu

Source : Simply Measured

aan_whoan
sussy.87

10

15

20

25

30

Comments and Posts by Day and Time

S unday

S aturday

Friday

Thursday

Wednesday

Tuesday

Monday

Top Day for Engagement

30

Monday

Number of25Comments
20

23.3% of your total comments

15
10
5

Top Hour for Engagement

3:00 AM

Posts

6
4
2

13.4% of your total comments

Time of Day

Source : Simply Measured

Top Photo Filters (By Engagement)

Engagement Per Photo

Top Photo Tags

Number of Photos

160
140

45
139

Times Used

187

gongxifacai

187

lessfatnoodle

187

40
39

120

healthymi

35

Engagement Per Photo

30

100

25
80
20
60

15

40

manisbeneran

20

tsfoodphotoclass

Source : Simply Measured

176

10

Normal

167

Top Video Filters (By Engagement)

Engagement Per Video
300

Top Video Tags

Number of Videos
1

280

250

Times Used
200

150

100

50

Source : Simply Measured

Normal

Engagement Per Video

tropicanaslim

280

Thank You