Ana Sofia Gaviria C
Activity 3
Week 4
Pleasing Results from the
Research
Concerning Results from the
Research
Would you: launch, not
launch, or redesign this
product?
(based on its research results)
Even though the survey do not show too much pleasing
results. I can say that the ice- cream taste is good
according to the costumers opinion. Also the ice-cream is
perceive as a healthy product and suitability for kids. For
me the fact that is suitable for kids it is a very important
because a huge proportion of ice-cream costumers are
children.
Additionally, the aroma of the product is in the average,
this means that is not bad or good. Lastly, I can say that
there is not a big difference according to the costumers
ice-cream preference.
We can find different concerning results, the most
important one is the fact that the ice-cream overall design
is perceive by the costumers as a total mess. As well, the
aroma don’t give a plus to the product because it have a
average rate. The fact that the ice-cream is not mess free
and is produce for children, is a negative factor for its
success.
That is why, the survey shows that the costumers prefer
buying the competition product rather that the product
offer by company A.
I will not launch this product because this ice-cream have
more negative aspects for its sale than positive aspects.
Moreover, this product don’t have any differential fact that
will lead the costumer to buy it. Due to the fact that this
ice-cream is for kids its overall design has to be creative
and it is totally the contrary. For this product to be
successful has to be totally redesign and this will take too
much time and money. So in this case I will not launch this
product instead I will design a new one with a new and
innovative concept.