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OBJECTIVE OF STUDY

To identify various factors which influence he consumer buying behaviour


towards PepsiCo products.
To examine the customer satisfaction level.
To identify various factors causing customer satisfaction.
To analyse the quality rating of customers towards different PespsiCo
products.
To analyse the customer needs and expectations towards PepsiCo.

SCOPE OF STUDY
The area of scope is limited to the segment selected within Bangalore. Further, the
scope is narrowed down only to the study of the identified segments. The result
drawn from this study is expected to benefit the deals and the company and
provide useful guideline. The study helps the company to judge the quality and
modification needed by customers. This study will help about the customer's
opinion towards best soft drink in the market.

STATEMENT OF THE PROBLEM


The main statement of the problem is to know how much the PepsiCo customers
are satisfied while they have PepsiCo products.
Customer satisfaction plays a crucial role in enabling an organisation to change and
develop with its customers. Keeping the existing customer contended is generally
much easier takes less time and involves less expense.
The reason for this is that it takes less time to find new prospective customer. In
this context the study is conducted with special reference to customer satisfaction.
Hence the project is design to analyse the satisfaction level of PepsiCo products.
QUESTIONNAIRE

1. Name

2. Occupation :
Student

Professional

Employed

Business

House Wife

3. Address for Correspondence


Gender

20-30

30-40

Mobile No:
E mail ID:
Age Group:

10-20

Above 40

4. How did you first come to know about PepsiCo product?


Friends

Relatives

Ads

Sellers Advice

Sales Promos

5. What factors influence you most when purchase a PepsiCo Product?


Price

Company Image

Inspired by Ads

Taste

6. How would you rate PepsiCo products in terms if Satisfaction?

Low

Moderate

High

7. Which Beverage of PepsiCo do you prefer the most?


Pepsi Cola

Mirinda

Tropicana

7up

Mountain Dew

8. Do you think the price you pay for PepsiCo products is fair when
compared to quality?
Yes

No

9. Which company do you think is the toughest competitor for PepsiCo


Pepsi?
Coca-Cola

UB Beverages

Kissan

HLL

10. What is the reason on your part for remembering a PepsiCo


advertisement?
Frequent Ads

Very Attractive

Designed Details

Performed by Icons

11.How would you rate PepsiCo in terms of Quality?

Excellent

Good

Average

Below Average

12. On what basis do you differentiate PepsiCo products from other


products?
Brand Loyalty

Price Friendly

Quality

Taste

13. How many times do you consume PepsiCo products in a week?


Less than 3

4 to 6

7 to 9

More than 10

14. When do you generally consume soft drinks?


With Food

While Travelling

While Smoking

Meetings

15. PepsiCo advertisement does not provide details in terms of?


Price Range

Quality

Product Line

Place of Availability

16. Do you think PepsiCo has been successful in Indian Markets?

Yes

No

17. You like the PepsiCo advertisement because of its:


Slogan

Content

Presentation

Celebrities

18. Any Suggestions for improvement?

BIBLIOGRAPHY

TEXT BOOKS
1. Consumer Behaviour
By: Suja Nair
2. Marketing Management
By: By Philip Kotler
3. Principles of Marketing
By: C.N. Sontaki
WEBSITES
www.google.com
www.pepsico.com
www.wikipedia.com