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Brianna Rocha

(210)-896-5672
Brocha13@utexas.edu
www.linkedin.com/in/briannarocha
1910 Preakness Ln, San Antonio, TX
78248

EDUCATION
University of Texas at Austin
Bachelors of Science in Advertising
Business Foundations Certificate
GPA: 3.45

Class of 2017
Stan Richards School of Advertising and PR

EXPERIENCE
Texas Student Media (September 2015- Present)
Advertising Account Executive
w Develop business relationships by consulting clients needs and goals through
advertising, and help form creative briefs.
w Advise clients through our TSM platforms consisting of radio, television, internet,
and print advertisements.
w Used strategic thinking to plan an effective media campaign within clients
budget.
Credit Karma Lead Brand Ambassador (January 2016- Present)
w Direct campus marketing campaign by leading a team of three ambassadors to
coordinate and promote our campus events, including Dream Wall and Green
Screen Photobooth.
w Maintained regular communication with MRY program management.
Coca-Cola Brand Ambassador (August 2015- December 2015)
w Gained social media marketing experience by promoting Coca-Cola events on
social media platforms such as Facebook, Twitter and Instagram. As well as
analyzed social media outreach to improve for the next event.
w Happy Delivered Twitter event received over 100 tweets, and Facebook event
pages reached over 600 invites.
w Maintained regular communication with MRY program management.

AFFLIATIONS
Texas Infinites
Spirit Group
w Recruitment Chair
Hispanic Business
Student Association
w Public Relations
Committee
Texas Advertising
Group
w Member

SKILLS
w Leadership
w Adaptability
w Critical Thinking
w Result- Oriented
w Interpersonal skills
w Event Planning

ACHIEVEMENTS
w Top 50 Seller
at Pacific Sunwear
(2013)

Pacific Sunwear (June 2013- August 2015)


Sales Associate
w Provided excellent customer service by answering questions and suggesting products, while aiming to
increase daily sales by $2000 over last years daily revenue.
w Used merchandise marketing skills to arrange floor sets, signs, displays, and window sets and tables to
appeal to customers.

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