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to get the product in store after they pay money.

They dont like to wait until a


certain time only receive the product. Moreover, they also worried about the product will
broke during the delivery. Online shopping cannot return the reject product to the seller,
so this make female elderly fell not likely to purchase online (Lesonsky, 2014).
Furthermore, based on another research of Chris Franco state that female elderly think
that online shopping product is more suitable for young generation. However, shopping
are always a relieve anxiety way. For in store shopping, they can shop with their friends
and family, but for online shopping, they cant. Besides that, when people shopping in
store, they can communicate with surrounding, but for online shopping, they can just
click on the mouse and look at the screen. (Franco, 2015) In this research, the theory that
involve in this question are attitude theory. An attitude is defined here as a subjective
evaluation of a behavior, which disposes a person to behave in a certain way towards it.
Attitude can be formed from a person's past and present. Attitude theory do not address
the issue of what causes the variation in psychological constructs such as perceived
behavior control. (Dijst, 2005)

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