Presentation On Pepsi

Presented For:
Oral Communication

Presented To:
Miss Shanza
Presented By:
Ajeet Kumar
Aijaz Ali
Goush Bux
Mohd :Ayaz
 Introduction
Pepsi is a carbonated soft drink produced and
manufactured by PepsiCo, and PepsiCo is the
American Multinational Company and world leader in
convenient snacks, foods and beverages with revenues
of more than $43 billion and over 198,000 employees.

Pepsi has been bringing fun and refreshment to

consumers for over 100 years. The drink was first made
in the 1890s by pharmacist Caleb Bradham in New Bern,
North Carolina. The brand was trademarked on June 16,
1903. There have been many Pepsi variants produced
over the years since 1898.

Pepsi can be found in nearly 200 countries around the

globe.
LOGO
 OBJECTIVES

The objective that the Pepsi Company wishes

to achieve is that it wants to remain and
continue to be the best or number one
beverage company in Pakistan.

 As Pepsi is already the number one beverage

company in Pakistan but it has to maintain its
position, power and status and in order to
achieve their target constant dedication and
and hard work is required.
 As far as the company is concerned and they
are satisfies with their progress and they wish
to expand their market share from 72% to 100%
driving all their competitors out of the business.
 PEPSI IN PAKISTAN

In Pakistan Pepsi was introduced in 1979, in the

beginning Pepsi did face a lot of problem because
at that time Coca Cola had 72% market share.

However in 1980 Pepsi was offered as a franchise

agreement with the Coca Cola company, which
they did accept and there after it came to be
knows Pepsi.
 STRENGTH
 Pepsi has a broader product line and outstanding
reputation.

 Record revenues and increasing market share.

 Lack of capital constraints (availability of large free cash

flow).

 Great brands, strong distribution, innovative capabilities.

 Number one maker of snacks, such as corn chips and

potato chips
PACKAGING
 PRODUCTS
Near 40 product in Pakistan of Pepsi some popular
product I show here,

 Pepsi  Tropicana Juice

 Diet Pepsi  Pepsi Max
 Mountain Dew  Lays Chips
 7up
 Mirinda
 Slice
 Aquafina
 UPCOMING PRODUCTS
Already Pepsi introduced many types of drinks, and
this time Pepsi creating a new kind of drinks,
 For Children:
They add Vitamins or some nutritious element that are necessary to children.

 For Adults:
Drink with very light alcoholic which is more suitable for the adults.

 For All People

Create a new flavor like mint-cola.

 Recent Pepsi Launch New Product

Amp Energy Drink
TEST OF CHERRY
 WEAKNESS
 Pepsi hard to inspire vision and direction for large global
company.
 Not all PepsiCo products bear the company name
 PepsiCo is far away from leader Coca-cola in the
international market - demand is highly elastic.

OPPORTUNITY
 Food division should expand internationally.
 Noncarbonated drinks are the fastest-growing part of the
industry.
 There are increasing trend toward healthy foods.
 Focus on most important customer trend - "Convenience".
 COMPETITORS
 Pepsi is the largest beverage company in Pakistan
with 72% market share. It has not been an easier
pathway for Pepsi to gain nearly 3/4th of our
country’s market share in less time compare to its
biggest competitors Coca Cola Limited.

 In 1994, Coke reduced the prices to Rs. 5 and Pepsi

has to reduce their prices in order to compete.

 In doing this, both the companies had to bear huge

losses.
 COMPETITORS

 Cock had a loss of 9 million whereas Pepsi the main

sufferer bearing a loss of 14 million.

 This price war was reduced when Coca-Cola agreed

not to go on price competition ever again.
 THREATS
 Pepsi is blamed for pesticide residues in their products
in one of their most promising emerging market
e.g. in India,
 Over 50 percent of the company's sales come from
Frito-Lay; this is a threat if the market takes a downturn,
 PepsiCo now competes with Cadbury Schweppes,
Coca-Cola, and Kraft foods (because of broader
product line) which are well-run and financially sound
competitors
 Size of company will demand a varied marketing program;
Social, cultural, economic, political and governmental
constrains.
 PROMOTION
 Pepsi cola company has promoted its product by every
means of promotion. Like for example through electronic
media (television, radio, internet), through print media,
through bill boards etc….
 The Pepsi have also signed some agreements with some
very strong and expanded retailers.
 The exclusive agreements are signed with Pizza Hut and
KFC, so in Pizza Hut or KFC you will only find Pepsi
products (and not its competitors).
 Pepsi has continued using product endorsement by
using TV actors/models and cricketers, and other
famous celebrities in order to promote their products.
 CONCLUSION

Pepsi has a long-standing commitment to protecting

The consumers whose trust and confidence in its
Products is the bedrock of its success.

Pepsi commitment is to deliver sustained growth,

through empowered people, acting with
responsibility and building trust.