TIRED OF RESISTING

THE TEMPTATION???
 WORKOUT???

CALORIES???
HEALTH???

ARE YOU ALSO

WORRIED
ABOUT!!
NEED A SOLUTION FOR ALL
THESE PROBLEMS??
ONLY TASTE ,
NOT ON UR WAIST
 VISION & MISSION
 VISION
To provide hygienic, low calories food to everyone

 MISSION
The company's goal is that of a multi-faceted success. We
will meet this goal while trying to consider ;
1) Effectiveness of our products
2) Compatibility with customers, management, vendors and
staff
WHY D’LITE?

 More Health Conscious

 Busy Schedule
 Untapped Market
 Quality Oriented
 FEATURES

 Health Concern

 Take home packing without parking #

 Self Service Food Counter

 Ambience

 Friendly Staff

 Uniformity in cooking

 Serving on time

 Health Tips
#Conditions applied
Legal Factors
 Property Insurance

 Government Approval

 General Liability

 Workers Compensation

 No Objection Certificate

 Life Insurance
Segmentation & Targeting
Demographic Segmentation
 Income Group : Atleast starts from 3 lacks per Annum.
 Generation : Young generation & family.
 Social class & prestige

Psychographic Segmentation
 Lifestyle & values
 Regional & cultural (Vegetarian, Non Vegetarian)
 Health & Diet

Behavioral Segmentation
 Occasional – Party, Celebration etc.
 Benefits – Low calories for health cautious , hygienic & healthy for
children.
 User status – First Time customer is being regular customer .
Segmentation & Targeting
 Loyalty Status –
 Hard core loyals
 Split loyals
 Shifting loyals
 Switchers
 TARGET CONSUMERS

 Health conscious people

 People having health related issues

 Family and Students

 Obese people

 Middle and upper middle class group

 Curious and open-minded

 Existed competitor customers

 OFFERS
 Special discounts for party and celebration

 “Happy Hour”

 Menu Bingo Card

 Offer for Vodafone users on week days

 Membership Card
MENU BINGO CARD

Veg Chicken Spinach Light iced Pasta

burger burger salad mocha

Cheese Veg pita BBQ Fruit salad Vanilla

burger pizza chicken Fruit
pizza smoothie
Veg Chicken Light and Chicken Fruit dip
sandwich sandwich minty hot strips
choclate
Grilled Fries Chicken Iced tea Deluxe
cheese salad chicken
sandwich grill
cheese
sandwich
MAJOR PLAYERS
 Billboard Advertising

 Print Advertising

 TV Advertising

 Radio Advertising

 Hotel Guides
LOW CALORIE fast FOOD
 Health care
 Medical Treatment
Monthly Expenses
 D’lite Monthly
 Pizza
2000/-
 Medicines Monthly
600/-
Expenses  Burger

1000/- 500/-
 Angioplasty  Sandwich

2 lacks 550/-
 Bypass Surgery
5 lacks
 Z A S
E RS PIZ
RG
BU
GES
ERA
BEV

ES DS
I CH
SA LA
NW
SA
 DIFFERENCE IN CALORIES
SADWITCHES
COMPETITORS D’LIGHT

• Deluxe Grilled Cheese • D’lite Deluxe Grilled

Sandwich
• White Bread
• Margarine Cheese
• Total calories- 400 - 500
Cheese Sandwich
• Less fat margarine
• Part skim mozzarella
cheese
• Total calories- 323
 DIFFERENCE IN CALORIES
PIZZA
COMPETITORS D’LIGHT

• Veg pizza • Veggie Pita Pizza

• Pizza sauce • Bottled pizza sauce
• Cheese • Part skim mozzarella
• Total calories - 600 • Total calories - 350
 DIFFERENCE IN CALORIES

BEVERAGES
BEVERAGES NORMAL D’LITE
CALORIES CALORIES
SMOOTHIES 250 - 300 155
ICED TEA 20 2
MILKSHAKE 550 - 620 280
A Product Life Cycle
S
a
l Sales
e
s

&

P
r
o
fi Profit
t

Introduction Growth Maturity Decline

Marketing Strategy
Introduction Growth Maturity Decline
Sales Low sales Rapidly rising Peak sales Declining sales
sales
Costs High cost per Avg cost per Low cost per Low cost per
customer customer customer customer

Profits Negative Rising profits High profits Declining profit

Customer Innovator Early adaptors Middle majority Laggards

Competition Moderate Growing Stable number Declining no

number begin to decline

Marketing Create product Maximize Maximize profit Reduce

Objectives awareness, benefits market share while defending expenditure
compared to market share
existing products
Marketing Strategy
Introduction Growth Maturity Decline

Market
Strategies
Product Offer Basic Product Offer product Diversify Brands Phase-out weak
extensions and items. product

Price Charge cost plus Price to Price to match Cut price

penetrate or best
market competitors
Advertising Built product Built Stress brand Reduce to level
awareness among awareness differences and needed to retain
early adaptors and interest benefits hard core loyals
in the mass
market
Sales Use heavy sales Reduce to Increase to Reduce to
Promotions promotions to entice take encourage minimal level
trial advantage of brand switching
heavy
customer
demand
 Menu
Starting Price Rs. 30/-
Our Specialties in Veg:- Pasta:
Burgers Pasta 55
Veg burger 30
D’lite Cheese Burger 35 Sandwiches:-
Veg Sandwich 30
Baked Fries :
Veg Sandwich
Small 35
(brown bread) 35
Medium 45
Grilled Sandwich 40
Large 55

Beverages :-
Pizza:
Cherry vanilla smoothies 55
Veggie Pita Pizza 30
Light Iced Mocha 50
Lemon Ginger
Salads :- Iced Green Tea 45
50 / 50 Fruit Salad 35 Light & Minty hot chocolate 65
Fruit Dip 40
Spinach Salad 30
 Our Specialties in Non – Veg

Burgers
Chicken D’lite 30
Grilled Chicken Burger 40

Strips :
Chicken Strips (3 strips) 60

Pizza:
BBQ chicken pizza 90

Sandwiches:-
Grilled Chicken Sandwiches 70
Deluxe Grilled Cheese Sandwiches 90
DO VISIT US……