Marketing Study

Marketing Analysis

Fresh and processed Fruits and Vegetables have a large domestic market in Mangaldan,
Pangasinan, significantly higher than the exported volumes. Veggie Variety focuses the good
nutrition of all customers from nearby.

Market Segmentation

Veggie Variety focuses on the middle- and upper-income markets which consume
majority of Good Nutrition.

Social Residents

Veggie Variety wants to maintain the good nutrition\health of the regular customer to
launch a steady revenue base to delicious and nutritious of the business.

Target Market Segment Strategy.

The majority of Veggie Variety is a vegan customers of Mangaldan. Personal and

convenient customer service at a fierce price is the key to maintaining the local market share.

Service Business analysis

The vegan industry in the locality has been recently experiencing exponentially growth.
Middle aged Filipino people is supporting the vegan industry is booming all-over the locality
which paves the way for the owner to start the business venture. Despite low competition in
the immediate are, Veggie Variety will position itself as a place where customer can enjoy
eating peacefully in a relaxing environment.

Competition and buying partners

Competition in the local area is somewhat imponderous and does not provide that level
of product, quality and customer service as Veggie Variety's offering. Majority of customers are
looking for high quality in a burger. Leading competitors purchase supplies to far, making their
prices more expensive than Veggie Variety's pricings.

TARGET MARKET DESCRIPTION

Mangaldanians.
Vegetarians

Youth

PRODUCT OR SERVICE DESCRIPTION

The product that the owner, Nica Abrazaldo wants to offer unique vegan burger to
the target marketers.

VEGAN BURGER.
Pricing Strategies

•Cost-Oriented Pricing - where a cost serves as a basis for pricing products.

• Cost-Plus Pricing - where a specified amount is added to the unit cost.

Veggie Variety Store will charge for the cashier and server/cook. The pricing is based on
the product ingredients cost price plus a small percentage mark-up to cover up variable
overheads and fixed cost. A mark-up of 20% to 30% of the cost will suffice for the earnings of
the business owner

•Target Profit Pricing - where the desired profit is added to the unit cost

•Competition- based Pricing - pricing strategy that utilities prices of competitors, the index for
which same, higher or lower price is determined of the entrepreneur.

Location or Place Strategies

•Direct distribution- through house to house or stall setups.

Veggie Variety Store will be located at Pavillion Bldg. JL De Guzman St. Mangaldan,
Pangasinan

•Indirect distribution- through agents or intermediaries •Hybrid distribution- a combination of

the direct and indirect approaches

E. Promotions

a. Advertising/ Facebook posts

The entrepreneurs will be posting or texting targets markets to share the store's
information. The owners through their social media accounts will be sharing and posting about
the information of the business.
 b. Public Relations

The business venture shall always join in a community festivals so that it can create a
strong bond the community/ costumers.

c. Personal Selling

The business owner shall conduct thru online to offer or inform about the store.

d. Sales Promotion

The business owner shall be offering discounts every month to capture the eye of the
customers thru tarpaulins, poster, flyers, and all social media accounts by posting to present
the product with freebies and adding some special ingredients to valued customers on a year
round basis to attract potential customer in buying the specific item.

e. Direct Marketing

The business owner, staffs and advisers shall share the business venture to all the
people who passes by within the community.

Projected Sales and Value

Types of Costing Projected Daily Revenue Projected Monthly

Product/s Value Daily Volume Revenue
Monthly
Vegan Burger C – 20.00 10 C – 200.00 300 C – 6,000.00
M – 30.00 SP – 500.00 SP – 15,000.00
SP – 50.00
TOTAL 10 C – 200.00 300 C – 6,000.00
SP – 500.00 SP – 15,000.00