Sugar-Free Ice

Cream

GROUP - 8
SUGAR FREE
ICECREAM
VISION
Our vision is to capture the
market of Tier 1 Cities by
providing sugar free ice cream
at low price in order to keep
people healthy and fit
MISSION OBJECTIVES
Our mission is to serve people Maintain growth
by providing quality ice cream Market penetration
Economy of scale
Future product developments
 SWOT ANALYSIS
Strengths Weakness

Sugar-free product Lack of goodwill

Variety of flavours Lack of recognition

Oppurtunities Threats

Entry into new diverse market Competitive Market

segments Market Leaders entering into this
segment
 PRODUCT
Sugar-free

Marketing Affordable

Mix PRICE
Economic and Affordable Pricing
Reduced prices during festive seasons and special
occasions

PLACE
Targeting Tier 1 cities

PROMOTION
Social Media Campaigns
Discount Offers
Billboard
 STP

Segmentation Targeting Positioning

Market Segmentation can be on The targeted audience can be The Product can be positioned as
the basis of the following Niche health conscious people Healthy Low-calorie ice cream with
Demographic People above 50+ low carb.
Psychographics Diabetic people
Behaviour
Life stage
5C Analysis
COMPANY COMPETITOR COLLABORATOR CUSTOMER CLIMATE

Sugar Free product Ice cream Supply Chain Niche People Taking
Low Pricing Industry Giants Partners Segment health more
Comprehensive New entrants E commerce Consumers seriously
results i Substitute Platforms into Health Inflation
Increase profit products Advertisement and and Fitness Employment
margin marketing campaign Sports persons crises and
Invest in R&D and managers Diabetic Recession
advertisements Health Professionals Patients Rising New
(Brand ambassadors) competitors
 PLAN OF ACTION
Billboards Newspapers and
Social Media
Magazines
Marketing 1. Location
1. Awareness
1. Advertising 2. Measuring traffic
regarding sugar-
2. Campaigns pool
free ice cream.
3. Posts 3. Code Specific
2. Advertising in
4. Testimonials Campiagns
Newspaper
 THANK YOU
THE TEAM

Shruti Talesara Robin Valamkot Ashish Nair Rupal Mayekar

Roll No : 105 Roll No : 44 Roll No : 20 Roll No : 96

Sooraj Govindan Ramnath Venkatraman

Roll No : 58 Roll No : 92