Other than that, agenda-setting theory also described as the
idea that the news media, by their presentation of news helps decide the issues the public thinks about and talks about (Severin & Tankard, 1988). The reported news usually wont tell public what to trust, but it does tell public what issues are worthy of attention and consideration. It clearly claims that media content sets the agenda for public discussion. Dearing and Rogers (1996) describe the process as " an ongoing competition among issue protagonists to gain the attention of media professionals, the public and policy elites". Lastly, another scholar claim that agenda setting theory suggests a relationship between the relative emphasis given by the media to different issues and the degree of salience these issues have for the general public (Ader 1995). Public will usually be affected from the issue that been set up by the media. Media will try to influence every issue of conversation in a mass society with a foundation or conversation topic for their discussion.