Concept of Ecotourism

Sustainable Tourism Foundation Pakistan

Ecotourism as a Market Segment

T o u r is t
M a rk e t
C u lt u r a l
T o u r is m

R u ra l
T o u r is m

N a tu re
T o u r is m

A d v e n tu re
T o u r is m

Ecotourism

B u s in e s s
T ra v e l

L e a s u re
T ra v e l

Concept of Ecotourism
Ecotourism is defined as a responsible
travel to natural areas which conserves
the environment and improves the welfare
of the local people.
The International Ecotourism Society (TIES)

Objectives of Ecotourism Product Development

Conservation of Biological
& Cultural Diversity

Minimization of Tourisms
Own Environmental Impact

Ecotourism

Sharing Socio-economic
Benefits
with Local Community

Visitors Satisfaction

Components of Ecotourism
Contribution to conservation of biodiversity.
Sustains the well-being of local people.
Includes an interpretation/learning experience.
Involves responsible action on the part of tourists, community
and the tourism industry.
Is delivered primarily to small groups by small-scale
businesses.
Requires lowest possible consumption of non-renewable
resource.
Stresses local participation, ownership and business
opportunities, particularly for rural people.