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Tourism
Stories
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Contents
About
this book
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Foreword
The past decade has been an exciting one for global tourism
but also a challenging one. The continuously ascending
numbers reported around increases in arrivals, receipts,
investment, trade, and importantly, employment, enable those
working in the sector to stand with an increasing sense of
pride. But still, natural, economic, political and social crises of
YLJLU[WHZ[OH]LVM[LUTHKLP[KPMJ\S[MVYZVTLKLZ[PUH[PVUZ
to move forward with sustained motivation and hope. The red
ink and down arrows can often distract us from what is most
important the people and communities that rely on tourism
for their daily lives and sense of faith in a brighter future.
Each and every day, nearly 3 million people across the globe
carry their bags and their dreams to visit somewhere new or
to repeat a visit to a place of good memories.
Over the past year, UNWTO reached out to all regions around
the globe, capturing an array of stories of the lives of the people
working in the tourism sector their lives, their work, their
thoughts, in their words. Through individual video interviews,
the people featured in this book have each shared the story of
their lives, and the difference that their working in the tourism
sector has made to their futures. Tapes, transcripts and
testimonials were all pulled together to create this book, the
YZ[VMHZLYPLZVMTourism Stories.
<5>;6PZWYV\K[VILHUHTWSPLYVM[OL]VPJLZVM[OLWLVWSL
who remind us to ensure that, through our efforts, we make
the one billion international tourists travelling the world every
year count.
3HZ[`LHY^LYLHJOLK[OLYLTHYRHISLTPSLZ[VULVM[OLV]LY
one billion travellers crossing international borders. One billion
people who have made travel and tourism a profound force
for good, moving national economies, societies, identities and
possibilities forward like no other sector of our times could. As
homes and hotels open their doors, the people of the world
open their minds and hearts to greater understanding.
These are the people who bring such meaning to our efforts to
grow the tourism sector. These are the lives who depend on
V\YM\SSSPUNV\YWYVTPZL[VLUZ\YL[OH[LJVUVTPJNYV^[OHUK
development through tourism is people-centred and genuinely
sustainable in the way that it impacts their daily lives.
At the World Tourism Organization (UNWTO) we wanted to
honour these champions, and the communities from which
they come by telling their stories to the world and hopefully
inspire many others.
Taleb Rifai
Secretary-General, World Tourism Organization (UNWTO)
Acknowledgements
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About
the author
A trusted and respected global strategic advisor in Tourism &
Economic Development, Anita Mendiratta is the Founder and
Managing Director of Cachet Consulting an international
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private sector businesses, and international organizations
providing critical direction, insight and inspiration into
destination development, recovery and competitiveness. Anita
PZHSZV3LHK*VUZ\S[HU[VM*550U[LYUH[PVUHSZ;(:2.YV\W
and a strategic resource to the World Bank and UNWTO.
Canadian by birth and now based in Cape Town, South Africa,
Anitas work spreads across all regions of the world through
a rich client portfolio of governments and private travel and
tourism entities. Applying proven principles and processes
and exceptional skills in facilitating dialogue to break through
JVUPJ[KLULKPYLJ[PVUHUK`PLSKW\YWVZLM\S\UPLKYLZ\S[Z
Anita is able to mobilize strategic impact at three critical levels:
B2B Business to Business, B2G Business to Government,
and G2G - Government to Government.
0U(UP[HH\[OVYLKCome Closer: How Tourism is Shaping
the Future of Nations, nominated for the Financial Times Book
of the Year, and regarded by Taleb Rifai, Secretary-General of
the UNWTO, as an invaluable resource for tourism leaders,
policy-makers and stakeholders as they drive the global
tourism economy forward, emphasizing Anitas ability to
convey the importance of tourism in terms of its economic
value comes second only to her capacity to reveal the very
human side of tourism.
Finally and above all, UNWTO would like to show its utmost
HWWYLJPH[PVU [V [OL OLYVLZ VM [OPZ WYVQLJ[! (SVUZV )LYTKLa
)YPHU 3LL *HYPUL HUK 7H[YPJR =HU )VNHLY[7PQRLSZ *YPZ[PUH
:\H|H+H[V/HQP:HOHYPTHUIPU/HQP/HTKHU-HPZHS(S/HSHIP
Jean Damascene Hakizimana, Jos Antonio de la Riera, Mariam
Abu Rkeek, Mohammad Daifallah, Nguyen Thi Ba, Noumeri
Nasr, Katie Charalambous, and Sandra Perang. Without their
enthusiasm and positive spirit, living tourism in their day to day
lives, this book would not have been possible.
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Tourism
Stories
Alonso
Bermdez
Paniagua
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Z\JOHZHZVJJLYLSKJO\YJOZJOVVSIHY`V\RUV^[OPUNZSPRL
that. But very, very basic.
/LYLPUT`QVI[OLYLHYLHSV[VMJOHSSLUNLZ;OLTHPUJOHSSLUNLPZ
to make the employees and the guests happy. And so we always
raise the occupancy we give more authentic experiences to
our guests every day. So, that is our challenge to keep people
happy every day, and to translate it to different things.
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4`KYLHT^HZHS^H`Z[VOH]LHIL[[LYQVIVY[VOH]LKPMMLYLU[
opportunities than the ones that I could have over there. Where
I was growing up you could only work in cattle raising, farming
or construction. And so my dream was always to go to school,
ILIL[[LYWYLWHYLKHUKNL[HIL[[LYQVI0UL]LY[OV\NO[HIV\[
working in the hotel business, but it was something interesting,
and the tourism sector gave us good opportunities. And my
family had a little restaurant so we were always related to service.
It was different to what I do here, but in some way it was related.
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Costa Rica
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Marta Figueroa, coordinator of the Islita Art Museum community gift shop and gallery with local elder Marcial Torres
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Brian
Lee
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teenager, going over to Queensland, meeting different people
with different attitudes and opinions, and learning how to live
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)YPHU3LL+QHYPUKQPUJVTT\UP[`(\Z[YHSPH7OV[VJV\Y[LZ`VM>(0;6*
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)YPHU3LL+QHYPUKQPUJVTT\UP[`(\Z[YHSPH7OV[VJV\Y[LZ`VM>(0;6*
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Australia
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)YPHU3LLHUKHNYV\WVM[V\YPZ[Z7OV[VJV\Y[LZ`VM>(0;6*
+QHYPUKQPUOHZHSPNO[OV\ZL0[^HZI\PS[PUHIV\[ 3VJHS
people there manned it at various stages of its lifetime, until
about 1986 when the lighthouse became automated. The
freehold title was given back to the Bardi people, and the
Bardi people made a decision to start up a tourism resort
there. It has since evolved into an eco-friendly tourism resort
HUK^PSKLYULZZJHTW2VVSQHTHU0[OHZILLUVWLYH[PUNHZ
such for the past 15 years.
you can make a comfortable living from that. But I think for me
it is more of a lifestyle, more of a desire to impart knowledge
and share experiences.
;OPZPZHZWLJPHSWSHJL>OH[THRLZ2VVSQHTHUZV\UPX\LPZ
the surroundings. Its based on a peninsula so you can wake
up and watch the sun rise on one side of the ocean, and then
watch the sun set on the other side of the ocean. It is a place
that is recognized around the world.
I have been on the Board for the last 16 years. I have seen it
grow from its humble beginnings, to what it is today a multi
award winning wilderness camp.
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Our people have been a part of this land and of this country
for thousands of years. I think we see ourselves as teachers.
I feel that what I have to offer to people outside our country,
our state, and indeed Australia, is a knowledge base that
evolved around the country, around tradition, around culture,
and keeping that alive for me is something that I am striving
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NYLH[LUQV`TLU[V\[VM
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I am Cristina Suaa,HUK0SP]LPU[OLVH[PUNPZSHUKZVM3VZ
Uros Khantati. This is my story
Khantati is an Aymaran word meaning dawn.
Cristina
Suaa
;OLVH[PUNOV[LSZVU[OLPZSHUKZ
VM3VZ<YVZ
:V^LZ[HY[LK^P[O[OLYZ[]LY`ZTHSSYVVTHUKPU[OLYZ[
year we received two, four couples. We are already in our tenth
year now. Those tourists gave us tips on how to advance our
work. Year after year, I have continued working.
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*YPZ[PUH:\H|HPU3VZ<YVZ
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Peru
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0[OPUR[OPZJHUILJHSSLKHZ\Z[HPUHISLWYVQLJ[HZP[PZHIV\[
caring for our environment, respecting our people, all of this.
It is also about valuing our identity. Now, we are talking to
;OLVH[PUNOV[LSZPU3VZ<YVZ7LY\
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DatoHaji
Sahariman
bin Haji
Hamdan
Opening hearts and minds
through homestays
OH]LTVYL[OHU[YLLZ[OH[OH]LILLUWSHU[LKI`[OL
people who visited our homestay programme.
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+H[V/HQP:HOHYPTHUIPU/HQP/HTKHU7YLZPKLU[VM[OL
Homestay Association of Malaysia
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Malaysia
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Faisal
Al Halabi
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(HTTPX>L[SHUKZ9LZLY]L3LIHUVU
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-HPZHS(S/HSHIPPU[OL(HTTPX9LZLY]L3LIHUVU
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Lebanon
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(HTTPX9LZLY]L3LIHUVU
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Jean
Damascene
Hakizimana
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Rwanda
3PRLTHU`KLZ[PUH[PVUZHJYVZZ[OLNSVIL^PSKSPML
tourism represents a critical niche component
of the national growth and development plans
in Rwanda. In northwestern Rwanda, the
Volcanoes National Park, a vast, rich rainforest
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volcanoes, is also home to a mountain gorilla
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0U 9^HUKH OVZ[LK HYV\UK
visitors, generating approximately US$ 251
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increased by 14%. Under the leadership of the
Rwanda Development Board (RDB) tourism
has become a vehicle for economic, social,
cultural and environmental development of
the nation as a whole. Invaluable employment
around gorilla tourism occurs through the park
(trackers, anti-poaching), and also in other
areas (tourist porters, park cleaners, hotel staff,
and other tourism related services). Through
this direct and indirect employment, the park
^VYRZ ^P[O V]LY SVJHS JVTT\UP[PLZ
unlocking meaningful cooperation and
community participation for the greater good
of both man and mountain gorillas.
Forest in Rwanda
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Jos Antonio
de la Riera
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Spain
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What I have learnt from this? That the traveling nature of man is
immortal. The Camino de Santiago completely distinguishes
itself from the so-called religious tourism for many reasons,
the main ones being its multiculturalism, its ecumenism, and
above all because it retains the legends from the 5th century,
such as the stoning in front of the old hospital of Roncesvalles.
Here the door opens to all.
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Katie
Charalambous
In my grandmothers home
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Sunset in Cyprus
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6
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7
Cyprus
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I also love cooking. The houses are self-catered, but when our
guests want to taste and experience the Cypriot gastronomy
I gladly cook with them.
I mostly prefer to let them relax; privacy is all that matters
when you enter Vasilion.
For me it is my business but also it is my refuge, I cannot
PTHNPUL KVPUN HU`[OPUN LSZL HZ [OPZ PZ ^OH[ 0 LUQV` TVZ[
Vasilion is part of my history, is part of my life; we two are
bonded together.
I continue to dream and to make wishes during the August
nights.
Polis, Cyprus
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Mariam
Abu Rkeek
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Desert daughter
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Israel
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Mohammad
Daifallah
Business through Bedouin
community development
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QVI0^HZZVWYV\K0^VYRLKH[-LU`HU,JV3VKNLPUKPMMLYLU[
QVIZ HUK SH[LY HZ HU ,JV .\PKL ;OL ^VYR OLYL OLSWLK TL
because the work was close to my family. It was a good
chance to stay close with my family, not going outside looking
MVYHQVI;VKH`0Z[PSS^VYRH[[OLSVKNL)\[UV^0HTTHYYPLK
and I have a house, and I have two children. My work is close,
so I can see my family every day. This makes me happy.
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Jordan
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;V\YPZ[ZLUQV`PUNHKH`^P[OHZOLWOLYKH[-L`UHU,JVSVKNL-L`UHU,JVSVKNL1VYKHU
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Nguyen
Thi Ba
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6ULVM[OL3HKPLZVM[OL9P]LYPU;YHUN(U=PL[5HT
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I row a lot of tourists across this river, some are easy, some
are hard to please, but I always tell and encourage other boat
rowers to be friendly and hospitable with the tourists. During
the trips, we often introduce to our tourists the natural beauty
as well as the culture and the history of Trang An. This work is
very suitable for me, so I want to work for a long time.
Rowing the boat requires good health, I am afraid that in next
few years, when I grow old and somewhat weaker, I wont
be able to work as boat rower and when that time comes,
I will work on the farm and look after my grandchildren. My
two sons will take good care of me and they will continue this
work for me.
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Viet Nam
3VJH[LK PU =PL[ 5HTZ 5VY[O,HZ[LYU 9LK
River Delta Region, Trang An is Viet Nams
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cultural landscape. The site has been called
an outdoor geological museum not only
IVHZ[PUN WSHU[ ZWLJPLZ IPYK ZWLJPLZ
41 animal species and 31 reptile species; it
also encourages the preservation of traditional
crafts such as embroidery, pottery and stone
carving. Traditionally, local residents are
farmers. The arrival of tourists has provided
alternatives to traditional agriculture-based
work for local residents in the form of boat
THUHNLTLU[" YV^ IVH[Z [HRL [V\YPZ[Z
HYV\UK OH VM ;YHUN (UZ SHRLZ HUK
caves.
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Noumeri
Nasr
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(UK 0 HT S\JR` 0U [OL 5PSL [OLYL ^HZ UV KP]PUN 0[ ^HZ Q\Z[
Z^PTTPUN RPKZ WSH`PUN PU YP]LY 5PSL 0U T` YZ[ ^H[LY KP]L
it was scary, because I have always lived above the water, I
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Egypt
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;OLYLPZZVT\JO[VZLL\UKLY^H[LY>LRUV^[OLZOILJH\ZL
^LLH[[OLT0[LHJOT`Z[\KLU[Z[VZLL[OLZOKPMMLYLU[S`UV[
Q\Z[MVYLH[PUN0[PZIL[[LY[VZOV^[OLTZVTL[OPUN[OL`UL]LY
have thought of or never tried before; and I will be so proud to
show them those things.
Today almost all my family works in tourism. My younger
brothers are divers as well; they are diving instructors.
0OH]L[OYLLRPKZ!4HY^H@LOPHHUK3\XTHU4HY^HPZHSYLHK`
a good swimmer. When she was six months old I put her in
the water and she was for a couple of seconds underwater.
Yehia, for sure will become a diver, like my teacher Yehia. That
PZ^O`0W\[@LOPH[VT`ZVU3\XTHUPZVUS`[OYLLTVU[OZVSK
but of course he has the blood of a diver.
I will never be able to thank enough my teacher, Yehia Safwat.
Actually, I met him after I was a dive master, but really not
understanding what diving, or safety diving, meant. But after I
met him, he really taught me how to be safe and make people
around me safe.
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Patrick
and Carine
Van
BogaertPijkels
True ability
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7H[YPJRHUK*HYPUL=HU)VNHLY[7PQRLSZV\[ZPKL[OLPYOVTLPU:PU[5PRSHHZ)LSNP\T
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Belgium
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Patrick is a DJ
[PTL0ZLSSHJ\KKS`[V`0W\[HZTHSSHTV\U[PUHQHY[VZH]LMVY
Disneyland. We havent set a date yet. It could be in two years,
in three years. On the Molly Brown (attraction in Disneyland).
Thats where I asked Patrick to marry me.
[VRLLWH_LKHTV\U[VMTVUL`HZPKLLHJOTVU[O)LJH\ZL
we know we can do something fun with it, we can go on
holidays with that money.
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Sandra
Perang
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South Africa
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It was tough and not always easy, but I made it to the top. It
^HZUV[T`KYLHTI\[0MV\UKHUV[OLYWHZZPVUVUT`QV\YUL`
0HTZVWYV\KWYV\KVMT`QVIWYV\KVMT`WSHJLVM^VYR0
HTQ\Z[ZVWYV\K
Bushmans Kloof has opened many doors for me, it has given
me a chance to grow and improve my life. Bushmans Kloof is
V^ULKI`[OL;VSSTHUMHTPS`Q\Z[[OLTVZ[HTHaPUNWLVWSL
;OL`OH]LI\PS[HJVTT\UP[`MVY\Z^P[OZVTHU`ILUL[Z0
could not ask for more. Our living conditions are also so much
better than anywhere else I had worked before. I have my
own little two bedroom house with a kitchen and bathroom.
I dont have to stand in the line to have a shower or make
use of kitchen facilities. My little ones can go to the crche
and I know that they are safe while I am at work. Bushmans
Kloof takes care of our childrens school fees, they cover our
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*VW`YPNO[>VYSK;V\YPZT6YNHUPaH[PVU<5>;6
>VYSK;V\YPZT6YNHUPaH[PVU<5>;6
Calle Capitn Haya, 42
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Citation:
>VYSK;V\YPZT6YNHUPaH[PVUTourism Stories How tourism enriched my life, UNWTO, Madrid.
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YL[YPL]HSZ`Z[LTVY\[PSPaLKPUHU`MVYTVYI`HU`TLHUZLSLJ[YVUPJVYTLJOHUPJHSPUJS\KPUNWOV[VJVW`PUNTPJYVSTZJHUUPUN^P[OV\[WYPVYWLYTPZZPVUPU^YP[PUN
UNWTO encourages dissemination of its work and is pleased to consider permissions, licensing, and translation requests related to UNWTO publications.
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