Cox

Diversity Scholarship
Las Vegas Community & Las Vegas Private and Public Schools
Scholarship Promotion: Jan - May, 2015
Scholarship Recipient Breakfast: May 6, 2015

WHAT:
WHO (Audience):
WHEN:

Pre-Objective: create awareness to generate applicants for Cox Diversity Scholarship

Post-Objective: Recognize recipients of Cox Diversity Scholarship, Cox and Partnering Agencies via strategic communications (PR/media)

Action Category

Action Item

External
Press Release
Communications -
Scholarship
Promotion
Send info directly to public
high school
principals/counselors
Send info directly to
private high school
principals/counselors
Send info to CCSD Public
Info Office
PSA
Partnering org external
communications
External
Media Advisory
Communications -
PRE-Event (Breakfast)

Responsibility

Notes

Deadline

Status

Susie/Steff

Announcement of the 10 Cox Diversity Scholarships + applicaton

deadline is Feb 13.

29-Jan 2/4 done

Ashley

Build/obtain distribution list; send press release and scholarship info to

public high schools

3-Feb done

Ashley

3-Feb done

Ashley/Susie

Build/obtain distribution list; send press release and scholarship info to

private high schools; Ashley to send Tamar PDF of document after
sending to LV schools; Keep Beverly Mason in the loop
Send press release and scholarship info to CCSD PI office (as a courtesy)

Tamar/Steff

No time!!
Sent summary sheets for partner orgs to promote

3-Feb done 4feb

done

Ashley/JB/Susie

Ashley will create and send to Susie for edits; Three days before event
so follow-up calls can be made

Determine visual element

for photos
Identify Student
Spokesperson(s)
Identify Partner Agency
Spokesperson(s)

Ashley/JB/Susie

$175000 (5-year commitment); Include Cox Logo; Susie to refresh

number signage with Cox brand
ID 1-3 students who are articulate, positive, etc

VNR

Juergen/Susie

Secure Rich Gacovino to shoot b-roll and create two-minute sizzle reel April
for $400-$500; Ashley to identify if TPC Summerlin has a hard internet
connection; Must confirm with Tamar for budget; Tamar to obtain
Media Release form to have PIF to distribute to scholarship recipients

done

Photos

Ashley/Steff

Secure Steve Spatafore; he shoots event and uploads to webgallery

$300

Confirmed

Internal
Plugged In
Communications - 2015 Annual Report
POST-Event
(Breakfast)
Inside Cox Mag

Stephanie
Stephanie/Susie

May 18 issue, content deadline May 11

Save photos and press release in Annual Report folder

Ashley/Steff

Submit for quarterly: 2nd Quarter

External
30-second PSA
Communications -
POST-Event
(Breakfast)

Ashley/Susie/Steff Option 1: Cox media to edit at n/c Option 2: Pay FFW May
$1000 to create/edit (Two-week turnaround) Option 3: Use Chris
Johnson $300-$500; Recommend Chris for PSA for $300-$500; Susie to
write script; Run by Tamar to sign-off

Cross channel
Press Release

Ashely/Juergen

3-May done

April

6-May done

Ashely/Juergen/ ID 1-3 reps from partner agencies who are articulate, positive, etc;
Tamar
Tamar to provide attendee list 2 days prior

Tamar
Susie/Ashley

done

6-May done

April

11-May done

Secure xchl inventory; submit schedule; Inform Tamar of flight dates

May
With photo and cutline; Distribution: CCSD Public Info Office,
May 6
mainstream media, diverse media, students, partners, Cox CAB;
afternoon
Internal Distribution: SWR Diversity site, Cox Comm. Diversity Widget,
Diversity Stakeholder Comm. (Lissiah Hudley, Mike Bolognini, Derrick
Hill, Nileen Hugo and Amy Quinn)

Cox Diversity Scholarship Ashley/Stephanie/ Cost = $800 for 3-minute segment (which is also the same for Morning May 7,8,
Appearance on Fox 5
Juergen/Susie
Blend/Ch 13); Will determine which recipient, cox employee & parter to
MORE
be featured; 1 cox rep, 1 kid rep & 1 partner rep if possible; Tentative
for May 7 or 8; Get Susie to confirm spot for 1 in-studio interview for
morning blend where Cox will also announce scholarships being open
for next year

updated 23Apr15

done

done