CONSULTING GROUP

30

YEARS

Washington, DC New York Los Angeles Dallas

FOR IMMEDIATE RELEASE

CONTACT: Abby Winn
CommCore Consulting Group
awinn@commcoreconsulting.com
202-659-4177
Survey Says: Social Media, Cyber Fears Dominate PR
Media Training and Crisis Communications Trends
WASHINGTON, D.C.-- Oct. 21, 2015 A survey of Public
Relations professionals by specialty communications firm
CommCore confirms that Social Media is the prime driver
of change in Media Training best practices, and that
cyber-attacks and hacking are the greatest concerns of
crisis communications managers.
The nationwide survey of CommCores clients conducted
on the occasion of CommCores 30th anniversary also
indicates that the industry sectors most communicators
consider to be at risk for a crisis are Finance,
Pharmaceuticals and Food/Agriculture.
After Social Media, the survey reveals that the prevalence
of mobile platforms and the decline of traditional news
media are other important factors in modifying media
training.
Respondents also cited ethical lapses and natural
disasters as their biggest crisis concerns after cyberattacks and hacking.
The responses reinforce what we know from hard
experience, said CommCore Principal and Executive Vice
President Jerry Doyle. Crisis planning must assume that
an attack that compromises confidential information can
happen at any time from anywhere, if it hasnt already
happened. Preparation must include all corners of the
enterprise, not just communications and PR.
The full survey can be seen here.
About CommCore
CommCore Consulting Group is a privately held specialty
communications firm serving businesses, government
1901 L Street, NW, Suite 707 Washington, DC 20036 T 202 659 4177 F 202 659 0282 www.commcoreconsulting.com

of Leadership

COMMCORE

The Language

COMMCORE

30

YEARS

CONSULTING GROUP

Washington, DC New York Los Angeles Dallas

agencies, and non-profit organizations around the world since 1985. The company
specializes in strategic and tactical communications development and
implementation across all industry sectors, organizational crisis planning and
response, executive media and presentation training, message development, C Suite
leadership and staff internal communications skills development. CommCore is led
by its president and CEO, Andrew D. Gilman a lawyer, award-winning journalist, and
co-author of the best-selling book Get To The Point. CommCore is headquartered in
Washington, D.C., and has offices in New York City, Los Angeles, & Dallas.
For more information about the event or the services of CommCore Consulting please
visit www.commcoreconsulting.com or call 202-659-4177
# # #

1901 L Street, NW, Suite 707 Washington, DC 20036 T 202 659 4177 F 202 659 0282 www.commcoreconsulting.com

of Leadership

The Language

CONSULTING GROUP

30

YEARS

Washington, DC New York Los Angeles Dallas

1901 L Street, NW, Suite 707 Washington, DC 20036 T 202 659 4177 F 202 659 0282 www.commcoreconsulting.com

of Leadership

COMMCORE

The Language