Business Research MCQs

1. In the research process, the management question has the following critical activity
in sequence.
a)
b)
c)
d)

Origin, selection, statement, exploration and refinement

Origin, statement, selection, exploration and refinement
Origin, exploration, selection, refinement, and statement
Origin, exploration, refinement, selection and statement

2. The chapter that details the way in which the research was conducted is the
_________________________ chapter
a)
b)
c)
d)
e)

Introduction
Literature review
Research methodology
Data analysis
Conclusion and recommendations

3 Business research has an inherent value to the extent that it helps management
make better decisions. Interesting information about consumers, employees, or
competitors might be pleasant to have, but its value is limited if the information
cannot be applied to a critical decision.
a) True
b) False

4. The researcher should never report flaws in procedural design and estimate their
effect on the findings.
a) True
b) False

5. Adequate analysis of the data is the least difficult phase of research for the novice.
a) True
b) False

6. The validity and reliability of the data should be checked occasionally

a) True
b) False

7. Researchers are tempted to rely too heavily on data collected in a prior study and
use it in the interpretation of a new study
a) True
b) False

8. What is a good research? The following are correct except

a)
b)
c)
d)

Purpose clearly defined

Research process detailed
Research design thoroughly planned
Findings presented ambiguously

9. Greater confidence in the research is warranted if the researcher is experienced,

has a good reputation in research, and is a person of integrity
a) True
b) False
10. A complete disclosure of methods and procedures used in the research study is
required. Such openness to scrutiny has a positive effect on the quality of research.
However, competitive advantage often mitigates against methodology disclosure
in business research.
a) True
b) False
11. Research is any organized inquiry carried out to provide information for solving
problems.
a) True
b) False

12. In deduction, the conclusion must necessarily follow from the reasons given. In
inductive argument there is no such strength of relationship between reasons and
conclusions.
a) True
b) False
13. Conclusions must necessarily follow from the premises. Identify the type of
arguments that follows the above condition.
a)
b)
c)
d)

Induction
Combination of Induction and Deduction
Deduction
Variables

14. Eminent scientists who claim there is no such thing as the scientific method, or if
exists, it is not reveled by what they write, caution researchers about using template
like approaches
a) True
b) False
15. One of the terms given below is defined as a bundle of meanings or
characteristics associated with certain events, objects, conditions, situations, and
the like
a)
b)
c)
d)

Construct
Definition
Concept
Variable

16. This is an idea or image specifically invented for a given research and/or theory
building purpose
a)
b)
c)
d)

Concept
Construct
Definition
Variables

17. The following are the synonyms for independent variable except
a)
b)
c)
d)

Stimulus
Manipulated
Consequence
Presumed Cause

18 The following are the synonyms for dependent variable except

a)
b)
c)
d)

Presumed effect
Measured Outcome
Response
Predicted from

19. In the research process, a management dilemma triggers the need for a decision.
a) True
b) False
20. Every research proposal, regardless of length should include two basic sections.
They are:
a)
b)
c)
d)

Research question and research methodology

Research proposal and bibliography
Research method and schedule
Research question and bibliography

21. The purpose of the research proposal is:

a) To generate monetary sources for the organization
b) To present management question to be researched and its importance
c) To discuss the research efforts of others who have worked on related
management question.
d) Choice a) is incorrect

22. A proposal is also known as a:

a) Work plan

b)
c)
d)
e)

Prospectus
Outline
Draft plan
All of the above

23. Non response error occurs when you cannot locate the person or could not
encourage the respondent to participate in answering.
a.) True
b.) False

24. Secondary data can almost always be obtained more quickly and at a lower cost
than __________data.
a.)
b.)
c.)
d.)

Tertiary
Collective
Research
Primary

25. The purpose of __________________ research is to help in the process of

developing a clear and precise statement of the research problem rather than in
providing a definitive answer.
a.)
b.)
c.)
d.)
26.

27.

Marketing
Causal
Exploratory
Descriptive

organizations that collect general information and sell it to clients are called
a) data providers
b) syndicated data services
c) indicated data services
d) dedicated data services

the quality of a research to produce almost identical results in successive

repeated trials reflects its:
a) reliability
b) validity

c) accuracy
28. A systematic, controlled, empirical, and critical investigation of natural
phenomena guided by theory and hypothesis is called _____________
a.)
b.)
c.)
d.)

Applied Research
Basic Research
Scientific Research
None Of The Above

29. __________________ is the determination of the plan for conducting the research
and as such it involves the specification of approaches and procedures..
a.)
b.)
c.)
d.)

Strategy
Research Design
Hypothesis
Deductive

30. If the researcher is concerned with finding out who, what where, when, or how
much, then the study is __________.
a)
b)
c)
d)
e)

Exploratory
Descriptive
Empirical
Causal
Casual

31. If the study is carried out once and represent a snapshot of one point in time, then
the study is ___________
a)
b)
c)
d)

Time related study

Longitudinal study
Cross sectional study
Case studies

32. If the study is repeated over an extended period, then the study is called as
___________

a)
b)
c)
d)

Cross sectional study

Descriptive study
Time series analysis/study
Longitudinal study

33. When we try to explain the relationships among variables, the study is called
a)
b)
c)
d)

Exploratory study
Longitudinal study
Causal study
Cross sectional study

34. Some major descriptors of research design are the following except:
a)
b)
c)
d)
e)

Descriptive and causal

Cross sectional vs longitudinal
Exploratory vs formalized
Observational vs interrogation/communication
Honorary vs beneficial

35. A research design is the strategy for a study and the plan by which the strategy is
to be carried out
a) True
b) False
36. We test causal hypothesis by seeking to do three things. Those are the following
except:
a)
b)
c)
d)

Measure the co-variation among variables

Ignoring the relationships of one variable with the other
Determine the time order relationships among variables
Ensure that other factors do not confound the exploratory relationships

37 The procedure by which we assign numbers to opinions, attitudes, and other

concepts is called ________________
a.)
b.)
c.)
d.)

Scaling
Measurement
Sampling
Data Collection

38. ____________________ presents a problem, discusses related research efforts,

outlines the data needed for solving the data and shows the design used to gather
and analyze the data.
a.)
b.)
c.)
d.)

Research Question
Research Proposal
Research Design
Research Methodology

39. Number of cars in a parking lot, Number of students in a class are examples
of :
a.)
b.)
c.)
d.)

Dichotomous variable.
Discrete variable.
Continuous variable.
None of the above.

40. The introduction of the new models of Nokia mobile will lead to a decrease in the
sales of Siemens mobiles. In this statement :
a.) The introduction of the new models of Nokia mobile, is the independent
variable, and the decrease in the sales of siemens mobiles is the dependent
variable.
b.) The introduction of the new models of Nokia mobile, is the dependent
ariable, and the decrease in the sales of siemens mobiles is the independent
variable.
c.) There are no independent or dependent variables.
d.) None of the above.

41. Exploratory research design includes:

a.)
b.)
c.)
d.)

Secondary Data Analysis.

The who, what, when, where, and how of a topic.
Reciprocal Relationship.
Asymmetrical Relationship.

42. In Systematic sampling:

a.) The population is divided into groups, and some groups are randomly
selected for study.
b.) Every nth item is chosen in the sample, beginning with a random start
for the choice of n
c.) The population is divided into subpopulations.
d.) None of the above

43. A set of systematically interrelated concepts, definitions and propositions that are
advanced to explain and predict phenomena is called
a.)
b.)
c.)
d.)

Research
Model
Theory
None of the above

44. The process by which the sample is constructed to include all elements from each
of the segments is called:
a)
b)
c)
d)

Systematic sampling
Cluster sampling
Double sampling
Stratified random sampling

45. Which of these is not a characteristic of a good research?

a) Purpose clearly defined
b) Limitations frankly revealed
c) Research design thoroughly planned

d) Findings presented ambiguously.

46. ________ is a bundle of meanings or characteristics associated with certain

events, objects.
a)
b)
c)
d)

Concept
Construct
Variables
Moderating variables

47. Which of these is not a exploratory research design.

a)
b)
c)
d)

Secondary data analysis

Experience survey
Focus group
Reporting

48. ___________ exists when two variables mutually influence or reinforce each
other.
a)
b)
c)
d)

Reciprocal relationship
Symmetrical relationship
Asymmetrical relationship
Causal relationship

49. In _________ , each sample has equal and known chance of selection.
a)
b)
c)
d)

Simple random sampling

Cluster sampling
Stratified sampling
Snowball sampling

50. Data that is created, recorded or generated by an entity other than the researcher's
organisation is collectively called
a) Primary data

b) Secondary data
c) Internal data
d) External data

51. Total survey error can be broadly divided into random sampling error and

a)
b)
c)
d)

Non-random sampling error

Schematic error
Systematic error
Administrative error

52. A statistical fluctuation that occurs because of change variation in the elements
selected for the sample is called
a)
b)
c)
d)

Random sampling error

Systematic error
Administrative error
Error of judgment

53. When the results of a sample show a persistent tendency to deviate in one
direction from the true value of the population parameter, it is a case of
a)
b)
c)
d)

Interviewer bias
Respondent bias
Sample bias
None of the above

54. A bias that occurs when respondents tend to answer questions with a certain slant
that consciously or uncounsciously misrepresents the truth is called
a)
b)
c)
d)

Respondent bias
Non response bias
Response bias
Non response bias

55. The category of response bias that results because some individuals tend to agree
with all questions or to concur with a particular position is called
a)
b)
c)
d)

Auspices bias
Social desirability bias
Extremity bias
Acquiescence bias

56. Sue Smith, president of the local APICS chapter, had difficulty getting members
to assist in running the organization. She felt it was because of lack of
commitment to APICS. Her vice-president believed it was due to having too many
meetings. The organizations secretary thought it was because there were several
other professional organizations to which the members also belonged. If Sue
wants to do research to determine the real reason why members are not active in
the organization, she should begin by:
a)
b)
c)
d)
e)

Determining the optimum number of meetings

Evaluating the advantages APICS offers over other similar organizations
Defining the problem
Developing the marketing research plan that she would employ
Holding focus groups with members of similar organizations to determine
whether the problems APICS is facing are universal or local

57. After working for a plumbing contractor for several years, Ken Crowe finally
established his own plumbing shop. Unfortunately, Crowe's first six months have
been disappointing. Crowe decided to conduct a marketing research study to gather
preliminary data to shed light on the nature of the problem and suggest some new
ideas. He needs to conduct _____ research.
a)
b)
c)
d)
e)

Exploratory
Causal
Secondary
Descriptive
Observational

58. The manufacturer of Brother sewing machines wants to know the effect rebates
have on sales. It plans on dividing its retailers into three regions. One group will
offer consumers who buy a Brother sewing machine a $25 cash rebate. One will
offer buyers of the machine $50 worth of free machine accessory parts. A third
region will offer buyers a $40 store credit. The results of this market research will
provide Brother with _____________ data.
a)
b)
c)
d)
e)

Observational
Survey
Secondary
Experimental
Descriptive

59. Respondents are asked to rate an attitude object on a number of multiple-point

rating scales bounded at each end by one of two bipolar adjectives or phrases. This
type of question is called:
a)
b)
c)
d)
e)

Dichotomous
A semantic differential
Multiple choice
Rating scale
A likert scale

60. If the guests at Bayside Resort were asked to rate their nights sleep on a scale
with the following ratings: excellent, very good, good, fair, poor, the resort would
be using a(n) _____ to gather primary data.
a)
b)
c)
d)
e)

Semantic differential
Importance scale
Rating scale
Dichotomous question
Likert scale

61. The question, What is your opinion on the safety of American highways? is an
example of a _____ question.
a) Completely unstructured
b) Thematic

c) Dichotomous
d) Semantic differential
e) Rating

62. The contact method that minimizes interviewer bias is:

a)
b)
c)
d)
e)

Mail
Telephone
Intercept interview
Focus group
Personal interview

63. If time is of the essence for a research project, the preferred contact method is:
a)
b)
c)
d)
e)

Mail
Telephone
Intercept interview
Personal interview
Focus group

64. The best contact method to use to quickly determine how many people saw the
commercial for the new Volkswagen Beetle that ran last night during the television
show Friends would be:
a)
b)
c)
d)
e)

Mail
Internet
Telephone
Focus group
Personal interview

65. If flexibility is the most important criterion for a research project, the preferred
contact method is:
a)
b)
c)
d)

Intercept interview
Telephone
Focus group
Personal interview

e) Mail

66. Personal interviewing takes two forms. They are:

a)
b)
c)
d)
e)

Arranged interview and intercept interview

Depth interview and simple interview
Online interview and offline interview
Focus-group interview and individual interview
Adaptive interview and static interview

67. Research is an expensive, sophisticated process that is often beyond the reach of
small businesses with their limited budgets.
a) True
b) False

68. Primary data are generally available more quickly and at a lower cost than
secondary data.
a) True
b) False

69. A producer of herb mixes that wants to explore adding new products should use
close-ended questions in interviews with a sampling of its current customers.
a) True
b) False

70. Students surveyed were asked the following question: "I would support a
company that provides my school with scholarships. "
Strongly Agree
Agree
Neither Agree Nor Disagree
Disagree

Strongly Disagree
This survey used a(n):
a)
b)
c)
d)
e)

Semantic differential
Thematic apperception test
Importance scale
Open-ended question
Likert scale

71. A variable that is not influenced by or not dependent on other variables in

experiments is called
a) Independent variable
b) Dependent variable
c) Experimental variable

72. Personal interviewing of a certain percentage of individuals who pass by certain

points in a shopping center is also known as
a)
b)
c)
d)

On-site interviewing
Focus group interviewing
In-home interviewing
Intercept interviews

73. A researcher wants to study the characteristics of people who are heavy users of
film (purchase more than 12 rolls per year). This group is referred to as the:
a)
b)
c)
d)

Sample
Census
Population
None of the above

74. Kellogg seeks to determine consumer believability towards it's products' health
claims. The most appropriate technique for this purpose is

a)
b)
c)
d)

Observation
Survey
Experimentation
Simulation

75. Which data collection techniques cannot study attitudes?

a)
b)
c)
d)

Observation
Mail survey
Semantic differential
Multidimensional scaling

76 Which type of sampling uses whoever seems to be available

a)
b)
c)
d)

Stratified sampling
Area sampling
Quota sampling
Convenience sampling

77. _______________ sampling is especially useful when you are trying to reach
population that are inaccessible or hard to find.
a)
b)
c)
d)

Convenience sampling
Quota sampling
Snowball sampling
All of the above

78. If population = 100, sample size = 20, interval size = 5, and randomly selected
number from 1 to 5 is 4, then for choosing a systematic random sample, the first
unit 4 will be followed by
a)
b)
c)
d)

5
9
24
14

79.

reactions of customers to current products, customer preferences, and a record

of past purchases can most often be obtained from
a) profit and loss statement
b) inventory records
c) salespeople call reports
d) customer billings

80.

in the data analysis stage of marketing research, forms are

a) coded and analyzed
b) coded, tabulated and analyzed
c) tabulated and analyzed
d) analyzed

81.

which of these statements about data collection is correct

a) a firm should approach data collection as an ongoing activity
b) a firm needs a computer to successfully implement collection and retrieval
of information
c) research projects should always include sampling
d) a firm should not spend on research

82. The quality of a research to produce almost identical results in successive repeated
trials reflects it's
a) Reliability
b) Validity
c) Accuracy

83. An easy reference about the sources of the data through which the research has
been compiled is provided by the
a)
b)
c)
d)

Footnotes
Executive summary
Introduction
Bibliography

84. What should a market researcher do once he or she has defined the problem and
the research objectives?
a)
b)
c)
d)
e)

Collect the information

Budget for information collection
Develop the research plan
Sample the population
Develop a survey instrument

85. A survey asked questions like, Are you currently married?, Do you have a
favorite TV show?, Do you go to the grocery store at least once a week?, and
Do you own a car? What type of close-ended questions did this survey have?
a)
b)
c)
d)
e)

A Likert scale
Semantic approval
Experiential
Dichotomous
Dual answer

86. For answering questions about sensitive issues such as age, it is ideal to use
a)
b)
c)
d)

response brackets
response technique
hypothetical projective brackets
none of the above

87. The group on which the researcher wants to generalize the results of his study is
called the
a)
b)
c)
d)

sampling frame
study population
theoretical population
sample

88. One of the best survey methods that can be used for all research situations is the email questionnaire surveys

a) True
b) False

89. A critical review of the information, pertaining to the research study, already
available in various sources is called
a)
b)
c)
d)

Research review
Research design
Data review
Literature review

90. When planning your literature search you need to:

a)
b)
c)
d)

Have clearly defined research questions and objectives

Define the parameters of your search
Generate key words and search terms
All the above

91. The first step in the research process is the:

a)
b)
c)
d)

Development of the research plan

Survey of stakeholders to determine if problems exist
Collection of the available sources for needed information
Definition of the problem and research objectives

92. Which of these is a precisely-defined issue (problem) definition?

a)
b)
c)
d)

why are current sales so poor?

Will additional advertising have a positive impact on sales
Are we in compliance with current local pricing legislation
What per cent of adults recall an ad two days after it appeared?

93. A base document for research purposes, providing the questions and structure for
an interview or self-completion and providing space for respondents answers is
more popularly known as a
a)
b)
c)
d)

questionnaire
scaling
tests
none of the above

94. Rosco Publishing Company sells books to college students on test-taking skills,
motivation, relationship management, and ways to deal with stress. Its wants to
use a probability sampling method that will ensure the percentage of freshmen,
sophomores, juniors, seniors, and graduate students in the sample reflect the
percentage on the college campus. What is the best sampling method for the
publisher to use?
a)
b)
c)
d)

simple random sample

stratified random sample
quota sample
judgment sample

95. The basic idea of sampling is that by _______________ some of the elements in a
population, we may draw conclusions about the entire population.
a.)
b.)
c.)
d.)

clustering
selecting
commenting
tabulating

96. The inclusion of open-ended questions on many questionnaire means that a

significant amount of ________________ data is also collected.
a.)
b.)
c.)
d.)

secondary
quantitative
qualitative
primary

97. Dividing population into subpopulations (strata) and using simple random on each
strata is called _____________________ sampling.
a.)
b.)
c.)
d.)

98.

in depth interviews are exactly as the name suggests and use an interview
schedule rather than a formal questionnaire as the basic __________ collection
instrument

a)
b)
c)
d)
99.

stratified
systematic
cluster
judgement

data
number
information
none of the above

an appropriate adage might be, "a problem well defined is a problem half
solved.," an orderly definition of the research problem gives a sense of
____________ to the investigation
a) direction
b) seriousness

100. The effective use of information requires a thorough understanding of the

___________ of information available and how the information is gathered
a) Mode
b) Plan
c) Types
d) None of the above

101. a significant proportion of the marketing research approaches is based on

_________ constructs from the social sciences and systems thinking
a) practical
b) effective

c) theoretical
d) none of the above
102. the key objective of any training activity is to ensure that the data collection
instrument will be administered by all interviewers in a uniform and
____________ manner
a) fashionable
b) smart
c) consistent
d) inconsistent
103. the conversion of the raw data into information means that the data needs to be
___________ and coded so that it can be transferred onto a computer or other data
storage media
a) edited
b) audited
c) amalgamated
d) converted
104. the major disadvantage with in depth interviews is that because of their time
consuming nature it is usually only possible to carry out a relatively small number
of such interviews and as such the results are likely to be highly ____________
a) subjective
b) objective
c) questionable
d) objectionable

105. A population is the total collection of elements about which we wish to make
some __________
a) Census
b) Inferences
c) Demographic
d) None of the above
106. students surveyed were asked the following questions: "which cereals have
you seen advertised within the last three months?" The survey used a(n):
a) semantic differential
b) thematic apperception test
c) importance scale
d) open ended question

e) likert scale
107.

which is not an element of a good sample

a) precision
b) accuracy
c) representation
d) large sample

108.

It is not advisable to include a covering letter along with the questionnaire.

a) true
b) false

109. Until recently Canadian condo developers operated under the philosophy, Build
it and they will buy. Then, Stan Kates launched the Preferred Home Buyer
Alliance. He is in the process of creating a database of new homebuyers and
prospective homebuyers in Ontario who provide his organization with information
about what they want and dont want in their homes. A builder can contract with
Kates and find out, for example, if homebuyers with small children prefer track
lighting or two sinks in the master bedroom. The database also has information on
homebuyers favorite restaurants and hobbies. One way Kates collects this data is
through a gathering of six to ten new and prospective homebuyers who are invited
to talk about their ideal home. Kates uses _____ research.
a)
b)
c)
d)
e)

Focus-group
Experiential
Observational
Causal
Behavioral

110. __________ bias is caused by the respondents being influenced by the

organization conducting the study
a) auspices bias
b) social desirability bias
c) extremity bias
d) acquiescence bias
111. once obtained there is no need to evaluate the relevance of the literature to
your research question and objectives
a) true

b) false
112. usually, syndicated data services can provide consumer panel data at a much
lower cost that if a company carried on it's own panel operations
a) true
b) false
113. which of the following types of causal research projects would a company that
publishes custom cookbooks used for fundraisers by churches, colleges, and civic
groups choose?
a) A study to determine the types of fundraising most commonly use by
church groups
b) A survey of previous customers to see if they are interested in a new edition
c) A study determining if more people buy the custom cookbook when the
cover has a picture relating to the group selling it, rather than if it has
just a generic cover.
d) A study to determine the price range for an average sized cookbook
e) An industrial study of what similar publishing companies are doing to
better serve their customers
114 which of the following is an example of primary data that would be used by the
Ashton - Drake Galleries to determine the popularity of it's precious moments doll
series?
a) Input from a focus group that was put together specifically to discuss
their perception of the popularity of the doll series
b) An article about the precious moments doll in a recent issue of Crafts
magazine
c) Sales records for collectible dolls gathered by the industry's trade council
d) A survey that noted that dolls are the most often collected item by women
between the ages of 40 and 60
e) Data from the sales records kept by the exclusive dealers of the precious
moments dolls

115. how would delta, a manufacturer of acrylic paints used in arts and crafts, use
observational research to gather primary data?
a) By surveying current users to find out the ways the paint could be removed
b) By watching how members of a class learn to paint mailboxes using the
paint
c) By asking users of other brands of paint to list the most important attributes
for acrylic paint

116. you would expect the following question to be used in a ____________

interview: "if you were a pickle, what kind of pickle would you be?
a) Focus group
b) Depth
c) Prototyping
d) Behavioral

117.

which is typically the most expensive step of marketing research process

a) problem definition
b) developing the research plan
c) information collection
d) information analysis
e) questionnaire design

118. which step in the marketing research process is generally considered to be the
most prone to error?
a) Problem definition
b) Sample framing
c) Questionnaire design
d) Data collection
e) Data analysis
119. inspite of the rapid growth of research, many companies still fail to use it
sufficiently or correctly. Which of the following describes a reason for this failure
a) a narrow conception of marketing research
b) uneven caliber of researchers
c) poor framing of problems
d) personality and presentational differences
e) all of the above
120. a semantic differential scale takes a form such as "united airline food service is
__________ excellent ________very good _________good _______fair
_______poor"
a) true
b) false
121. data collection that focuses on providing an accurate description of the
variables in a situation forms the basis of which type of study
a) exploratory study

b) descriptive study
c) causal study

122. a condition that exists when an instruments measures what it is supposed to

measure is called
a) validity
b) accuracy
c) reliability
123. a real world environment in which experiments take place is also referred to
as
a) field settings
b) field trips
c) field
d) field research
e) accuracy
124. experiments in which households log their weekly purchases and consumption
patterns are known as
a) home placements
b) diary test
c) experiments
d) causal studies
125. a sampling method in which the final choice of respondent is left to the
interviewers who base their choices on one or more variables such as age,
nationality, education etc is called
a) area sampling
b) stratified sampling
c) random sampling
d) quota sampling
126.

which of these is a precisely defined problem definition

a) why are current sales so poor
b) will additional advertising have a positive impact on sales
c) are we in compliance with current local pricing legislation
d) what per cent of adults recall an ad two days after it appeared

127. Imagine your college is in the process of measuring student satisfaction with
the colleges cafeteria. The college is concerned about the objectivity of the
research process. Which of the following strategies best illustrates objectivity.
a) Developing the survey instrument on the basis of the researchers
preconceptions of the cafeteria
b) Asking students in a personal survey why do you like the cafeteria?
and reminding students that the cafeteria food is healthier than the offerings
of the nearby fast food restaurants
c) Mailing the questionnaire to a random sample of all students
d) Using a personal survey directed to students who purchased a meal card
128. according to the marketing director of a frozen food marketer, we need to
determine why our coupon redemption rate dropped from 20 % last month to 5 %
this month. This statement outlines the firms
a) research design
b) issue (problem ) definition
c) secondary data needs
d) primary data needs

129. for questions which the respondents are not likely to answer truthfully, it is
ideal to use which technique
a) response technique
b) hidden response technique
c) hypothetical projective response technique
d) response brackets
130.

the question what kind of headache remedy do you use? Is free of any errors?
a) True
b) False

131. the advantage of __________________ can be even more significant if the

responses are being entered directly on to a computer via a process of computer
aided telephone interviewing (CATI)
a) fast
b) sample
c) speed
d) mad cow

132. random sampling error is the difference between the sample _________and
the results of a complete survey of the total population using exactly the same
procedures
a) population
b) observation
c) result
d) sample
133. both stratified and quota sampling have the ______________ objective, the
approaches should not be confused
a) different
b) objection
c) same
d) deterrent

134. in the absence of more information to determine a sample size on the basis of
sound statistical principles, at every point the researcher must attempt to
____________- sources of error
a) maximize
b) minimize
c) reject
d) accept
135. the depth or in-depth interview is an unstructured __________ in which the
interviewee is encouraged to talk extensively
a) interview
b) interviewer
c) man
d) woman
136. in general terms, properly conducted, face to face interviews tend to be an
effective ______ to data collection even if they are a little costly
a) approach
b) complimentary
c) selective
d) effective
137. the quality of the data will be influenced by the relative efficiency of the
questionnaire as a recording schedule. _________________, incomplete coding

and misunderstanding of questions and answers all arise from poor lay out and a
badly formulated questionnaire
a) coding
b) coating
c) mid coating
d) miscoding
138. in designing the questionnaire it is important to remember that the survey
researcher is ________ person who has to use the questionnaire
a) not the only
b) the only
c) only
d) the
139. closed ended questions are used when the majority of answers are known and
appropriate _____________ responses can be presented
a) functional
b) formatted
c) post coded
d) pre coded
140. while designing a questionnaire, it is best to use only one type of question so that
the respondents find it simple to answer
a) true
b) false
141. there is no need to give a reference for a journal when there is no obvious author
for the journal
a) true
b) false

142)
a)
b)
c)
d)

what are the qualities of a good hypothesis

adequate for the purpose
testable
better than its rivals
all of the above

143) what are the two types of arguments

a) deduction and induction
b) exploratory and deductive

c) dejection and injection

d) none of the above
144) A ___________________ is conducted to detect weaknesses in research
instruments design
a) Pilot study
b) Questionnaire
c) Interview
d) Sampling
145) in research ethics, confidentiality should be guaranteed if the researcher
cannot promise anonymity
a) true
b) false
146) Which of the following is NOT one of the ways to increase response rate for a
questionnaire?
a) Attractive cover letter
b) Proper timing
c) Large number of questions
d) remuneration
147)
a)
b)
c)
d)

In general the larger the sample, the smaller the

Sampling proportion
Population size
Size of the strata
Sampling error`

148) reliability is mostly a matter of ______________, while validity is mostly

about _____________
a) consistency, accuracy
b) accuracy, consistency
c) similarity, dissimilarity
d) similarity, consistency
149) ____________________ is the process of using rules to partition a body of
data
a) coding
b) data presentation
c) categorization
d) none of the above

150) Text paragraphs, semi tabular form, tables and graphics are used in
____________________
a) Introduction
b) Presenting statistics
c) Appendix
d) Research methodology
151)
a)
b)
c)
d)

research should be _________________

accessible
transparent
transferable
all of the above

152)
a)
b)
c)
d)

which of the following is not a characteristic of email questionnaire survey?

Instant speed of data collection
World wide global flexibility
High distribution and processing costs
Flexible but extensive difference in the capabilities of respondents

153) ------------ are Questions the researcher, must answer to satisfactory arrive at a
conclusion about the research question.
a) Investigate questions
b) Research question
c) Measurement question
d) Fine-tuning the research question
154)

---------------- Is the degree to which bias is absent from the sample.

a) Precision
b) Accuracy
c) Census
d) Presentation

155)
a)
b)
c)
d)

The process of searching bibliographic databases includes the

following EXCEPT
Saving the valuable results of your research
Selecting a database appropriate to your topic
retrieve articles not available in the database
assigning each element within sampling frame

e) supplementing your sources with internet sources

156) Sampling _______________ is the list of elements from which the sample is
actually drawn
a) File
b) Record
c) Listing
d) Frame
157)
a)
b)
c)
d)
e)

Which of the following is the right way of writing a bibliography

Kotler, P (2000) Marketing Management : Prentice Hall International
Marketing Management (2000) Kotler, P: Prentice Hall International
Philip Kotler (2000) Marketing Management : Prentice Hall International
Marketing Management by Philip Kotler : Prentice Hall International (2000)
None of the above

158) The appendix at the end of the dissertation normally includes a blank sample
questionnaire, tables of raw data and any other useful information not provided in
the main body of the research
a) True
b) False
159 Identify the dissertation chapter which involves drawing together the main points
revealed in the research, summing them up and stating the implications of
findings.
a. Introduction
b. Literature review
c. Research methodology
d. Data analysis and findings
e. Conclusion and recommendations
160. Through_______researchers develop concepts more clearly, establish priorities,
develop operational definitions, and improve the final research design
a)
b)
c)
d)

Data collection
Exploration
Description
Definition

161 Exploratory investigation of management question adapts the following

approaches except
a)
b)
c)
d)
e)

Films, photographs, and videotape

In-depth interviewing
Document analysis
Street ethnography
Survey method

162 If we consider the possible relationships that can occur between two variables,
we can conclude that there are three possibilities. The following are the possible
except:
a)
b)
c)
d)

Property-behavior relationships
Reciprocal relationship
Symmetrical
Asymmetrical

163. the research design process involves identifying a __________ problem or

opportunity, translating that problem or opportunity into a research process, and
collecting, analyzing, communicating and disseminating the information resulting
from the research activity.
a)
b)
c)
d)

Communication
Marketing
Management
Information

164 the major ______________ in data storage and data retrieval system means that
there has been and continues to be a rapid growth in terms of secondary data sources
a) Expense
b) Addition
c) Explosion
d) Function
104.
165.

A
it is also important to avoid asking embarrassing and _______ questions
a) personnel

b) private
c) personal
d) stupid

166 Business research is a systematic inquiry that provides information to guide

business decisions. This includes the following except:
a)
b)
c)
d)

Reporting
Descriptive
Explanatory
Predictive studies

167. Identify the style of thinking that is defined as to devote observations and
propositions based on sense experience and/or derived from such experience by
methods of inductive logic, including mathematics and statistics
a)
b)
c)
d)

Idealism
Empricism
Extentialism
Rationalism

168. When we mean that reason is a primary source of knowledge, the style of
thinking is named as
a)
b)
c)
d)

Empricism
Rationalism
Idealism
Extentialism

169 All students studying in UAE College are having bright future. Abdul Rahman is
a student of UAE College. Abdul Rahman has a bright future. This type of
argument is called as
a) Introduction
b) Induction
c) Detective

d) Deduction

170 The introduction chapter is usually _____________ % of the total word limit of
the dissertation
a) 30
b) 40
c) 25
d) 10