GOEL INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW

KMB203 BUSINESS RESEARCH METHODS

2nd SESSIONAL EXAM - MCQ
Time: 11:00am-1pm Marks: 60

 1. Business research has an inherent value to the extent that it helps management
make better decisions. Interesting information about consumers, employees, or
competitors might be pleasant to have, but its value is limited if the information
cannot be applied to a critical decision.
           a)      True
b)      False
 
2.The validity and reliability of the data should be checked occasionally
a)      True
b)      False 
 
3. What is a good research? The following are correct except
a)      Purpose clearly defined
b)      Research process detailed
c)      Research design thoroughly planned
d)      Findings presented ambiguously
  
4. Research is any organized inquiry carried out to provide information for solving
problems.
a)      True
b)      False
 
5.  In deduction, the conclusion must necessarily follow from the reasons given. In
inductive argument there is no such strength of relationship between reasons and
conclusions.
a)      True
b)      False
 
6.  “Conclusions must necessarily follow from the premises.” Identify the type of
arguments that follows the above condition.
a)      Induction
b)      Combination of Induction and Deduction
c)      Deduction
d)      Variables

 
7.  One of the terms given below is defined as “a bundle of meanings or
characteristics associated with certain events, objects, conditions, situations,
and the like
a)      Construct
b)      Definition
c)      Concept
d)      Variable
 
 8.  The following are the synonyms for independent variable except
a)      Stimulus
b)      Manipulated
c)      Consequence
d)      Presumed Cause
 
 9. In the research process, a management dilemma triggers the need for a decision.
a)      True
b)      False
  
10. Non response error occurs when you cannot locate the person or could not
encourage the respondent to participate in answering.
a.)    True
b.)    False

11.The chapter that details the way in which the research was conducted is the
_________ chapter
a.) Introduction
b.) Literature review
c.) Research methodology
d.) Data analysis
e.) Conclusion and recommendations

12.  Secondary data can almost always be obtained more quickly and at a lower
cost than __________data.
a.)    Tertiary
b.)    Collective
c.)    Research
d.)    Primary
 
13.  The purpose of __________________ research is to help in the process of
developing a clear and precise statement of the research problem rather than in
providing a definitive answer.
a.)    Marketing
b.)    Causal
c.)    Exploratory
d.)    Descriptive
 14.   __________________ is the determination of the plan for conducting the
research and as such it involves the specification of approaches and procedures..
a.)    Strategy
b.)    Research Design
c.)    Hypothesis
d.)    Deductive
 
15.  If the researcher is concerned with finding out who, what where, when, or how
much, then the study is __________.
a)      Exploratory
b)      Descriptive
c)      Empirical
d)      Causal
e)      Casual

16.  If the study is carried out once and represent a snapshot of one point in time,
then the study is ___________
a)      Time related study
b)      Longitudinal study
c)      Cross sectional study
d)      Case studies 
 
17.  When we try to explain the relationships among variables, the study is called
a)      Exploratory study
b)      Longitudinal study
c)      Causal study
d)      Cross sectional study
        
18.  Some major descriptors of research design are the following except:
a)      Descriptive and causal
b)      Cross sectional vs longitudinal
c)      Exploratory vs formalized
d)      Observational vs interrogation/communication
e)      Honorary vs beneficial

19.  A research design is the strategy for a study and the plan by which the strategy
is to be carried out
 
a)      True
b)      False

                  
 20. We test causal hypothesis by seeking to do three things. Those are the
following except:
a)      Measure the co-variation among variables
b)      Ignoring the relationships of one variable with the other
c)      Determine the time order relationships among variables
d)      Ensure that other factors do not confound the exploratory relationships

21.  The procedure by which we assign numbers to opinions, attitudes, and other

concepts is called ________________
a.)    Scaling
b.)    Measurement
c.)    Sampling
d.)    Data Collection 
 
22.  ____________________ presents a problem, discusses related research
efforts, outlines the data needed for solving the data and shows the design used
to gather and analyze the data.
a.)    Research Question
b.)    Research Proposal
c.)    Research Design
d.)    Research Methodology
 
 23.  Exploratory research design includes:
a.)    Secondary Data Analysis.
b.)    The who, what, when, where, and how of a topic.
c.)    Reciprocal Relationship.
d.)    Asymmetrical Relationship.
 
24.  A set of systematically interrelated concepts, definitions and propositions that
are advanced to explain and predict phenomena is called
a.)    Research
b.)    Model
c.)    Theory
d.)    None of the above
 
25.  The process by which the sample is constructed to include all elements from
each of the segments is called:
a)      Systematic sampling
b)      Cluster sampling
c)      Double sampling
d)      Stratified random sampling
26.  Which of these is not a characteristic of a good research?
a)      Purpose clearly defined
b)      Limitations frankly revealed
c)      Research design thoroughly planned
d)      Findings presented ambiguously.
 
27.  In _________ , each sample has equal and known chance of selection.
a)      Simple random sampling
b)      Cluster sampling
c)      Stratified sampling
d)      Snowball sampling
 
28.  Data that is created, recorded or generated by an entity other than the
researcher's organisation is collectively called
a)      Primary data
b)      Secondary data
c)      Internal data
d)      External data
 
29.  Total survey error can be broadly divided into random sampling error and
a)      Non-random sampling error
b)      Schematic error
c)      Systematic error
d)      Administrative error
  
30.  A statistical fluctuation that occurs because of change variation in the elements
selected for the sample is called
a)      Random sampling error
b)      Systematic error
c)      Administrative error
d)      Error of judgment
 
31.  Sue Smith, president of the local APICS chapter, had difficulty getting
members to assist in running the organization.  She felt it was because of lack
of commitment to APICS.  Her vice-president believed it was due to having too
many meetings.  The organization’s secretary thought it was because there were
several other professional organizations to which the members also belonged. 
If Sue wants to do research to determine the real reason why members are not
active in the organization, she should begin by:
 
a)      Determining the optimum number of meetings
b)      Evaluating the advantages APICS offers over other similar
organizations
c)      Defining the problem
d)      Developing the marketing research plan that she would employ
 e)      Holding focus groups with members of similar organizations to
determine whether the problems APICS is facing are universal or local
 
 
32.  After working for a plumbing contractor for several years, Ken Crowe finally
established his own plumbing shop.  Unfortunately, Crowe's first six months
have been disappointing. Crowe decided to conduct a marketing research study
to gather preliminary data to shed light on the nature of the problem and suggest
some new ideas. He needs to conduct _____ research.
a)      Exploratory
b)      Causal
c)      Secondary
d)      Descriptive
e)      Observational
 
 
 
33.  The manufacturer of Brother sewing machines wants to know the effect
rebates have on sales.  It plans on dividing its retailers into three regions.  One
group will offer consumers who buy a Brother sewing machine a $25 cash
rebate.  One will offer buyers of the machine $50 worth of “free” machine
accessory parts.  A third region will offer buyers a $40 store credit.  The results
of this market research will provide Brother with _____________ data.
a)      Observational
b)      Survey
c)      Secondary
d)      Experimental
e)      Descriptive 
 
34.  If the guests at Bayside Resort were asked to rate their night’s sleep on a scale
with the following ratings: excellent, very good, good, fair, poor, the resort
would be using a(n) _____ to gather primary data.
a)      Semantic differential
b)      Importance scale
c)      Rating scale
d)      Dichotomous question
e)      Likert scale
 
35.  The contact method that minimizes interviewer bias is:
a)      Mail
b)      Telephone
c)      Intercept interview
d)      Focus group
e)      Personal interview
  
 36. The best contact method to use to quickly determine how many people saw the
commercial for the new Volkswagen Beetle that ran last night during the
television show Friends would be:
a)     Mail
b)     Internet
c)     Telephone
d)     Focus group
e)     Personal interview
 
37. Primary data are generally available more quickly and at a lower cost than
secondary data.
a)      True
b)      False 
 
38. Students surveyed were asked the following question:  "I would support a
company that provides my school with scholarships. "
                        Strongly Agree           
                        Agree
                        Neither Agree Nor Disagree     
                        Disagree
                        Strongly Disagree 
                                                                                               
                        This survey used a(n):
a)      Semantic differential
b)      Thematic apperception test
c)      Importance scale
d)      Open-ended question
e)      Likert scale
 
39.  A variable that is not influenced by or not dependent on other variables in
experiments is called
a)      Independent variable
b)      Dependent variable
c)      Experimental variable
  
40.  A researcher wants to study the characteristics of people who are heavy users
of film (purchase more than 12 rolls per year). This group is referred to as the:
a)      Sample
b)      Census
c)      Population
d)      None of the above
 
41.  An easy reference about the sources of the data through which the research has
been compiled is provided by the
a)      Footnotes
b)      Executive summary
 c)      Introduction
d)      Bibliography

42.  The first step in the research process is the:

a)      Development of the research plan
b)      Survey of stakeholders to determine if problems exist
c)      Collection of the available sources for needed information
d)      Definition of the problem and research objectives

43.  A base document for research purposes, providing the questions and structure
for an interview or self-completion and providing space for respondents
answers is more popularly known as a
a)      questionnaire
b)      scaling
c)      tests
d)      none of the above
 
44. Dividing population into subpopulations (strata) and using simple random on
each strata is called _____________________ sampling.
a.)    stratified
b.)    systematic
c.)    cluster
d.)    judgement  
 
45. Once obtained there is no need to evaluate the relevance of the literature to
your research question and objectives
a)      true
b)      false
 
46. Which is typically the most expensive step of marketing research process
a)      problem definition
b)      developing the research plan
c)      information collection
d)      information analysis
e)      questionnaire design
 
47.   Which step in the marketing research process is generally considered to be
the most prone to error?
a)      Problem definition
b)      Sample framing
c)      Questionnaire design
d)      Data collection
e)      Data analysis
 
48.  Data collection that focuses on providing an accurate description of the
variables in a situation forms the basis of which type of study
 a)       exploratory study
b)      descriptive study
c)      causal study
  
49. A condition that exists when an instruments measures what it is supposed to
measure is called
a)      validity
b)      accuracy
c)      reliability
    
50.  According to the marketing director of a frozen food marketer, “we need to
determine why our coupon redemption rate dropped from 20 % last month to 5
% this month.” This statement outlines the firm’s
a)      research design
b)      issue (problem ) definition
c)      secondary data needs
d)      primary data needs
  
51.The depth or in-depth interview is an unstructured __________ in which the
interviewee is encouraged to talk extensively
a)      interview
b)      interviewer
c)      man
d)      woman
     
52. Which of the following is NOT one of the ways to increase response rate for a
questionnaire?
a)      Attractive cover letter
b)      Proper timing
c)      Large number of questions
d)      remuneration
 
53.In general the larger the sample, the smaller the
a)      Sampling proportion
b)      Population size
c)      Size of the strata
d)      Sampling error` 
 
54.   Text paragraphs, semi tabular form, tables and graphics are used in
____________________
a)      Introduction
b)      Presenting statistics
c)      Appendix
d)      Research methodology
 
55. Research should be _________________
 a)      accessible
b)      transparent
c)      transferable
d)      all of the above
 
 
56.   ---------------- Is the degree to which bias is absent from the sample.
a)      Precision
b)      Accuracy
c)      Census
d)      Presentation 
 
57.  Through_______researchers develop concepts more clearly, establish
priorities, develop operational definitions, and improve the final research design
a)      Data collection
b)      Exploration
c)      Description
d)      Definition
 
58. Exploratory investigation of management question adapts the following
approaches except
a)      Films, photographs, and videotape
b)      In-depth interviewing
c)      Document analysis
d)      Street ethnography
e)      Survey method

59. It is also important to avoid asking embarrassing and _______ questions

a)      personnel
b)      private
c)      personal
d)      stupid
 
60. All students studying in UAE College are having bright future.  Abdul Rahman
is a student of UAE College. Abdul Rahman has a bright future. This type of
argument is called as
a)      Introduction
b)      Induction
c)      Detective
d)      Deduction