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  • Roi-Spreadsheet-Toddhopkins 040116

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    This document summarizes the return on investment (ROI) for various Valentine's and Easter marketing campaigns as of April 1, 2016. It provides data on the number of impressions and units, costs, response and conversion rates, incremental units sold, revenue and costs per package, contribution margins, incremental profits, and ROI for each campaign. The most effective campaigns were Todd's Friends/Family Social Media with an ROI of 68% and BYU-I Alumni email campaign with an ROI of 4%. The Facebook boost and Instagram campaigns did not generate any sales.

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    This document summarizes the return on investment (ROI) for various Valentine's and Easter marketing campaigns as of April 1, 2016. It provides data on the number of impressions and units, costs, response and conversion rates, incremental units sold, revenue and costs per package, contribution margins, incremental profits, and ROI for each campaign. The most effective campaigns were Todd's Friends/Family Social Media with an ROI of 68% and BYU-I Alumni email campaign with an ROI of 4%. The Facebook boost and Instagram campaigns did not generate any sales.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    49 views1 page

    Roi-Spreadsheet-Toddhopkins 040116

    Uploaded by

    api-313457674
    This document summarizes the return on investment (ROI) for various Valentine's and Easter marketing campaigns as of April 1, 2016. It provides data on the number of impressions and units, costs, response and conversion rates, incremental units sold, revenue and costs per package, contribution margins, incremental profits, and ROI for each campaign. The most effective campaigns were Todd's Friends/Family Social Media with an ROI of 68% and BYU-I Alumni email campaign with an ROI of 4%. The Facebook boost and Instagram campaigns did not generate any sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    ROISpreadsheet

    AsofApril1,2016
    Valentine&Easterboxes

    PersonalROI

    MarketingActivity
    Impressions/units
    Costperunit
    Laborhours
    Costperlaborhour
    CampaignCost

    Todd's
    Friends/Family
    SocialMedia
    320
    $
    4
    $ 8.00
    $32.00

    Numberofviews/visits
    Responserate(%)
    Conversionnumber
    Acquisitioncost

    320
    116
    1400
    300
    3.15%
    2.59%
    1.0%
    1%
    10.08
    3.00
    14
    3
    $ 3.17 $15.98 $1.97 $10.67

    Customerpurchaseaverage
    IncrementalUnitssold

    1.3
    13

    BYUIAlumniemail
    campaign
    Facebookboost
    Instagram
    116
    1
    10
    $
    $3.60 $
    6
    3
    4
    $ 8.00 $8.00 $8.00
    $48.00 $27.60 $32.00

    2
    6
    $29.50
    $ 2.95
    $26.55
    $18.25
    $ 8.30
    $49.87

    0
    0
    $20.00
    $2.00
    $18.00
    $12.00
    $6.00
    $

    0
    0

    Listpriceperpackage
    Discount
    Revenueperpackage
    Costperpackage
    Contributionmargin(pkg)
    Incrementalprofit

    $20.00
    $ 3.90
    $16.10
    $12.00
    $ 4.10
    $53.73

    $20.00
    $2.00
    $18.00
    $10.00
    $8.00
    $

    ROI
    Profitperdollarspent

    68%
    4%
    100%
    100%
    $ 1.68 $ 1.04 $
    $

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