PORTFOLIO

Paul Velasco
DESIGNER

Paul Velasco
Cdla. La Guangala
Manzana E44, Villa 8
593.9800.66511
paul@velartec.com

Table Of Content
Montage
Logos
Letterhead
Business Card
Brochure
Flier
Event Ad
Web Page
Imaging

Montage
Description:

This a montage project where the highlight and desaturation are present.
Also, the white shape creates a 3d effect that help the reader to focus on
the message.

Date:

February 14th, 2016

Process:
Adobe Illustrator was used in this design, creating to layer with the same
image. one of them was desaturated and a vector mask was added to
express a 3d sensation.
The blured image create the senssation of a future consequence.

Message:

The good is good, even if nobody understand it.

Logos
Description:

Logos for a musicians society, those musicians play the double-bass.

Date:

February 21th, 2016

Process

Sketches, Illustrator, then the use of the pan tool was painful but fun at
the end. I tried to make it easier to understand and read. Align elements,
choose and apply the colors, choose the fonts, explore the benefits of the
pathfinder. Also organize each logo in layer groups.

Message:

We are an organized group that help and promo to the double-bassists in

Ecuador

Audience:

Musicians from 10 to 80 years old.

Letterhead
Description:

Photographer Diana Guzmn, required a letterhead for his mail and

notifications. It contains a wattermark and contact information

Date:

Febrary 21st, 2016

Process:

I created the logo using simple shapes in Adobe Illustrator and Adobe
InDesign. I also used the pan tool to create new shapes and my logo
and created the business cards.

Message:

The photography studio offers a professional services and a fancy

ending.

Bussines card
Description:

The business card match with the letterhead, the color scheme offers
security and the contact info.

Date:

Febrary 22nd, 2016

Process:

I created the logo using simple shapes in Adobe Illustrator and Adobe
InDesign. I also used the pan tool to create new shapes and my logo
and created the business cards .AI file into this document.

Message:

The photography studio will keep your moments.

Brochure
Description:

A two sided (duplex) folding brochure.

Date:

March 27yh,2016

Process:
I set up the gateway fold in Adobe InDesign & Adobe Illustrator. I
split my layout into three sections.
The vector image helpes with the message and offered flow.

Programs/Tools Used:

Adobe InDesign/Adobe Illustrator/Adobe Photoshop/Adobe Capture

Message:

Drink water but drink it in our bottle, the water botlle (wattle).

flier
Description:

Black & White promotional flier to promote a graduate leadership

conference.

Date:

January 23th, 2016

Process:

I first created some sketches of my layout. Then I used that

information to move it to Adobe InDesign. I used gray boxes for
repetition and contrast. I also emphasized in a couple of words in my
text boxes, and to create an understandable flow. I left white space
and kept my body copy clear to read. I was given the image, logo, and
content for this flier.

Message:

I tried to express the idea that its an important and delightful

experience. And that the members of the conference will be in a good
place and in good hands.

Audience:

Recent graduates who are 21-40 years of age.

event ad
Description:
A color full-bleed event ad to promote an art exhibition to collect
founds for a scholarship program organized by colors&hope.com.

Date:

January 31st, 2016

Process:
Microsoft Word was used to create this design then, the sketches were
created thinking about the audience, a group of people economically
established. I tried this time to create triangular shapes and contrast
them with the color. The opacity was a very good feature that I found
in word. I care about the white space and I used the same typefaces.

Message:

Come, see or buy a piece of art and help us to collect money.

web page
Description:

Web paged designed for the presentation of a logo.

Date:

March 13th, 2016

Process (Programs, Tools, Skills):

Adobes Brackets was used for the htmal and css design. It was
created using Adobe Illustrator. The hex-code of my color is
#ADD9C7 described as a light-green. The Monochromatic scheme
was called HOPE. HOPE contribute to the traditional line of the
organization. Also, the color #FFF (white) is used for the body and
iconography in this version of the logo. If is required, a transparency
edition is available.

Message:

We are bassists, grouped to share and create content regarding our

profesional develpment.

Audience:

The scenarios and personas used as target audience are

Musicians, Double-bassists, Classical and Jazz lovers. Those
are around the 14 to 60 years old. They can be amateur, music
professionals.

imaging
Description:

Photo edition and book cover

Date:

April 2nd, 2016

Process (Programs, Tools, Skills):

Adobe Photoshop and Illustrator. The picture was clarified and worked
with photoshop. It served to the flow of the message for the cover of the
book.

Message:

The kids and his care is the subject of the book.

Audievnce:

Any parent or young people that are preparing themselves for the
fatherhood journey.