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Holding the whole hotel assets is much more risky than just managing the
hotel. Normally the management fees of
hotel are 3% of the revenues plus 20% of the profits before depreciation and
debt service. The overhe
ads of managing the hot
el are usually covered by the 3% of revenues. After developing the company,
Marriott sold the hotel assets to limited partners but remained the
management. Because of this process on the one hand they obtained
a lot of liquidity and this helps to achieve the future goals like being the most
profitable company. For exam
ple it is easier for them to expand. On the other hand by managing the hotel
they can hold the control and influence on the use of their money and the
responsibility for their employees and customers. By co
ntrolling their costs and resources it is easier for them to achieve their goals
because they are able to improve their profitability and decline useless costs.
Another positive effect will be a better
salary and a better quality of customer servic

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