Professional Documents
Culture Documents
Week Ending
4/10/2010
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DOW Occ ADR RevPar
4/10/2010 FCST BUD PY Var Bud Var PY FCST BUD PY Var Bud Var PY FCST BUD PY Var Bud Var PY
Sun 45.8% 48.7% 44.6% -6.0% 2.7% $55.31 $53.91 $58.04 2.6% -4.7% $25.33 $26.27 $25.88 -3.6% -2.1%
Mon 55.0% 59.6% 54.5% -7.7% 1.0% $55.50 $55.79 $60.22 -0.5% -7.8% $30.53 $33.26 $32.81 -8.2% -7.0%
Tue 61.0% 61.4% 61.7% -0.6% -1.1% $58.08 $57.11 $61.70 1.7% -5.9% $35.43 $35.06 $38.07 1.1% -6.9%
Wed 66.0% 64.3% 69.0% 2.6% -4.3% $60.10 $60.27 $64.81 -0.3% -7.3% $39.67 $38.78 $44.70 2.3% -11.3%
Thu 69.0% 66.7% 72.0% 3.5% -4.2% $61.00 $61.49 $64.11 -0.8% -4.8% $42.09 $41.00 $46.18 2.7% -8.8%
Fri 82.0% 79.2% 84.0% 3.5% -2.4% $69.25 $66.58 $69.08 4.0% 0.2% $56.79 $52.74 $58.03 7.7% -2.1%
Sat 81.0% 77.2% 81.2% 5.0% -0.2% $70.15 $67.64 $70.13 3.7% 0.0% $56.82 $52.19 $56.93 8.9% -0.2%
TOTAL 65.7% 65.3% 66.7% 0.0% -1.2% $61.34 $60.40 $64.01 1.5% -4.3% $40.95 $39.90 $43.23 1.5% -5.5%
Fcst vs ACT RevPAR October STR Occ Index Occ D% ADR Index ADR D% RPR Index RPR D %
Fcst ACT V to Fcst Region 110.7% 1.1% 84.7% 0.6% 93.8% 9.3%
MTD Weekly
3/13/2010 $33.31 $34.18 2.5% Collateral 110.7% 5.2% 84.7% 3.9% 99.8% 8.4%
3/20/2010 $37.18 $36.95 -0.6% DOS Properties 133.0% 0.1% 95.7% 9.9% 127.3% 9.3%
3/27/2010 $33.55 $36.78 8.8% Region 110.7% 1.1% 84.7% 0.6% 93.8% -6.3%
4/3/2010 $36.11 $36.11 0.0% Collateral 110.7% -6.3% 83.3% 0.0% 88.9% -6.2%
4/10/2010 $36.77 $40.57 10.3% ` DOS Properties 116.6% -10.4% 89.0% -1.4% 103.9% -6.3%
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Pricing Segments Rms Sold Var Pricing Segments Rms Sold
WTD % RMS Mix PY ADR Var PY Revenue Var PY Var PY MTD % RMS Mix Var PY ADR Var PY Revenue Var PY Var PY
Retail 60.6% 15.7% $ 66.68 -0.8% $ 614,824.11 $ 79,360.86 12.9% Retail 61.8% 13.3% $ 67.15 -2.6% $ 894,854 $ 83,772 9.4%
Negotiated 35.4% 3.7% $ 53.72 1.3% $ 289,113.74 $ 13,834.17 4.8% Negotiated 34.3% -6.9% $ 53.47 0.0% $ 395,158 $ (29,470) -7.5%
Management 3.9% 38.1% $ 12.64 21.4% $ 7,468.47 $ 3,014.67 40.4% Management 3.8% 36.0% $ 13.27 19.6% $ 10,827 $ 4,168 38.5%
Negotiated Details Rms Sold Var Negotiated Mix Rms Sold
Mix WTD % RMS Mix PY ADR Var PY Revenue Var PY Var PY MTD % RMS Mix Var PY ADR Var PY Revenue Var PY Var PY
Base 7.2% -6.8% $ 44.93 -3.8% $ 48,933.00 ($5,649) -11.5% Base 6.9% -19.4% $ 44.52 -6.1% $ 66,376 $ (21,283) -32.1%
Sales 11.8% 6.4% $ 58.94 0.7% $ 105,687.38 $7,038 6.7% Sales 10.8% -15.7% $ 58.77 0.8% $ 136,516 $ (24,087) -17.6%
TPI 10.1% 17.9% $ 55.34 -0.9% $ 85,118.59 $12,217 14.4% TPI 10.0% 19.3% $ 55.83 -3.3% $ 120,259 $ 16,030 13.3%
Opaque 2.3% -38.3% $ 45.62 3.5% $ 15,740.07 ($8,908) -56.6% Opaque 2.6% -29.7% $ 44.41 2.4% $ 24,826 $ (9,660) -38.9%
Demand 4.1% 31.0% $ 54.51 4.8% $ 33,634.70 $9,136 27.2% Demand 4.0% 17.7% $ 54.67 6.4% $ 47,181 $ 9,529 20.2%
Rms Sold Var Rms Sold
Channel WTD Channel MTD
% RMS Mix PY ADR Var PY Revenue Var PY Var PY % RMS Mix Var PY ADR Var PY Revenue Var PY Var PY
CRO 66.1% 66% $ 63.58 7.5% $ 116,157.33 $ 51,127 78.6% CRO 12.8% 67.1% $ 64.28 4.3% $ 166,410 $ 70,955.17 74.3%
GDS (-TPI) 12.7% 13% $ 65.91 -4.6% $ 43,365.67 $ 3,006 7.4% GDS (-TPI) 4.0% -15.4% $ 65.54 -4.9% $ 52,367 $ (12,738.50) -19.6%
TPI 25.7% 26% $ 55.85 1.6% $ 48,592.81 $ 10,545 27.7% TPI 5.4% 22.6% $ 56.16 0.1% $ 69,701 $ 12,943.06 22.8%
LQ.com 13.6% 14% $ 63.71 0.5% $ 201,958.39 $ 25,042 14.2% LQ.com 22.6% 11.6% $ 63.97 -1.6% $ 294,388 $ 26,537.75 9.9%
Property 5.6% 6% $ 58.49 -2.6% $ 437,392.03 $ 11,981 2.8% Property 47.9% -3.1% $ 59.09 -2.7% $ 623,238 $ (37,920.93) -5.7%
1 Sunday 17.8% 128.0% -1.5% $ 54.32 -5.1% $ 65.71 -2.2% 82.7% -3.0% $ 27.90 10.1% $ 26.38 15.2% 105.8% -4.5%
2 Monday 10.3% 113.6% 4.0% $ 54.69 -4.4% $ 73.26 -1.9% 74.6% -2.6% $ 31.96 9.6% $ 37.69 8.2% 84.8% 1.3%
3 Tuesday 5.0% 110.1% 0.7% $ 57.45 -2.5% $ 72.44 -10.0% 79.3% 8.3% $ 35.28 3.1% $ 40.41 -5.5% 87.3% 9.1%
4 Wednesday 1.4% 111.7% 5.5% $ 57.19 -5.9% $ 70.87 -5.6% 80.7% -0.3% $ 36.28 0.7% $ 40.27 -4.2% 90.1% 5.2%
5 Thursday -11.5% 116.2% 6.9% $ 58.02 -3.2% $ 65.56 -11.8% 88.5% 9.7% $ 33.90 -8.5% $ 32.98 -22.0% 102.8% 17.3%
6 Friday -9.7% 121.5% 5.3% $ 63.31 -4.1% $ 67.72 -11.5% 93.5% 8.3% $ 45.54 -8.9% $ 40.11 -20.1% 113.6% 14.0%
7 Saturday -22.4% 127.5% 13.5% $ 63.15 -3.8% $ 67.89 -10.8% 93.0% 7.8% $ 41.89 -15.3% $ 35.33 -30.8% 118.6% 22.4%
Occ Index Occ D% ADR Index
110.7% 1.1% 84.7%
Week 1
110.7% -2.7% 83.8%
119.4% -9.2% 89.6%
Week 2
110.7% -9.9% 82.8%
113.9% -11.6% 88.4%
Week 3
Week 4
Week 5
Channel Grouped
Actual Revenue Actual Room Nights Actual ADR Actual Revenue
100% 100%
58%